Rochester Is the First City in the Country to See This New Broadway Musical. Here Is the Full 2026-27 Lineup.

Albert Nocciolino, producer and presenter for the Rochester Broadway Theater League, joins the show fresh off the big reveal of the 2026 to 2027 M&T Bank Broadway Season at West Herr Auditorium Theater, and the crowd reaction said everything.

Discover the full lineup for next season, including four Rochester premieres. Boop the Musical, the brand new Betty Boop stage production directed by Jerry Mitchell, launches its entire national tour right here in Rochester, with over 100 cast and crew members spending four weeks in the city, generating thousands of hotel nights and meals and significant economic impact before the show hits the road. Hells Kitchen, Alicia Keys' acclaimed Broadway musical based loosely on her own life and powered by her greatest hits, brings an entirely different kind of energy to the stage. The Outsiders rounds out the new arrivals alongside a beloved classic returning after years away, The Sound of Music, which drew one of the loudest reactions of the entire announcement night.

The Lion King returns for three weeks, with over 60,000 people expected through the doors, and Albert reminds Rochester that the show was choreographed by none other than Rochester's own Garth Fagan. Jersey Boys also returns to the delight of the crowd.

Albert also makes the case for Broadway as an economic engine, sharing that more people see Broadway shows each year than attend all of New York's major sports franchises combined, and that unlike a stadium, theater audiences spend their dollars on Rochester's streets, in its restaurants and in its hotels.

Season tickets, individual show dates and more are available at rbtl.org.