Fandomonium Episode 5 with Guido D'Elia: Why Sports Fan Bases are Important to Team Culture and Business in the Sports Industry
In episode 5 of Fandomonium, Matt breaks down the numbers on the ties sports fans have to the business side of the sports industry. His guest, Guido D'ELia, is a current consultant at gconsults (a collegiate sports marketing and communications consultancy
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Show Notes
In episode 5 of Fandomonium, Matt breaks down the numbers on the ties sports fans have to the business side of the sports industry. His guest, Guido D'ELia, is a current consultant at gconsults (a collegiate sports marketing and communications consultancy), as well as a former instructor and Director of Branding and Communications at Penn State University and the Co-founder and senior strategist of Mind Over Media. D'Elia is known for being one of the key pieces to starting the White Out Game tradition at Penn State. In this episode, they'll be answering why sports teams and leagues market and advertise to fans, as well as how fans act as a cohesive unit and develop fan culture. So grab a calculator and make an Xcel spreadsheet because it is time to join in on the Fandomonium!