Justin Ross from Fedex on Developing Your Internal Compliance Brand
Risky Business · Adam Kaiser
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Show Notes
What does marketing have to do with compliance?
According to Justin Ross, Staff Vice-President and Chief Compliance Officer at FedEx Corporation, much more than you think.
A successful compliance program starts with a culture that understands its value, and that requires—you guessed it— some refined marketing expertise.
In this episode, Justin shares how to develop your brand as a compliance department across a global organization. He also discusses the importance of having boots on the ground to stay on top of changing regulations, effective methods for measuring compliance outcomes, and how strong relationships multiply your impact.