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When (and why) did the US start calling its citizens consumers?

When (and why) did the US start calling its citizens consumers?

Ridiculous History

November 23, 201739m 17s

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Show Notes

Today, the terms "citizen" and "consumer" are often used interchangeably by authors, journalists and politicians. To some experts, this shift has disturbing implications. But how important is a word? How did this switch occur, and why?

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