165: The marketplace for mobility - the largest shared mobility aggregator app in Europe with Robin Eriksson from Cogo App
This week Oliver interviews Robin Eriksson from Cogo app which is the largest shared micromobility aggregator in Europe. Horace and Oliver have long had a theory that the world of micromobility will mature to be more like the public transport or airline industry over time. So it’s no surprise to us to see the rise of Cogo, which allows for discovery to be handled in a single app for all micromobility providers in a city.  We were excited to hear that they’ve recently added payments, and so wanted to have them on to run through their growth and where they think the marketplace for mobility is going.  We really enjoyed this conversation with Robin - he’s super smart and has clearly navigated through the challenges to build a product that we're really excited to use when next in Europe. Specifically they tackle: The origins of Cogo with Robin's background in flight aggregators The rise of shared micromobility services and the use cases for having all mobility options in an app. The maturation of the shared micro business model and why now is the time for aggregation to occur Facilitating payments in the app, and regulatory barriers/opportunities for growth Who Robin sees as competition in this space Learn more about Cogo App on their website. Catch us on Twitter @MicromobilityCo. Horace and Oliver are also active on their personal accounts and would love to hear from you. Our newsletter is completely free, and you can subscribe to have it in your inbox every Tuesday morning here! And for those who want more, we offer our Micromobility membership (mmm — “Triple M”) which includes exclusive content, swag, and conference discounts, as well as live calls with Horace and team! We’re also on LinkedIn and Instagram.
Ride AI · Oliver Bruce and Horace Dediu
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Show Notes
This week Oliver interviews Robin Eriksson from Cogo app which is the largest shared micromobility aggregator in Europe. Horace and Oliver have long had a theory that the world of micromobility will mature to be more like the public transport or airline industry over time. So it’s no surprise to us to see the rise of Cogo, which allows for discovery to be handled in a single app for all micromobility providers in a city.
We were excited to hear that they’ve recently added payments, and so wanted to have them on to run through their growth and where they think the marketplace for mobility is going.
We really enjoyed this conversation with Robin - he’s super smart and has clearly navigated through the challenges to build a product that we're really excited to use when next in Europe.
Specifically they tackle:
- The origins of Cogo with Robin's background in flight aggregators
- The rise of shared micromobility services and the use cases for having all mobility options in an app.
- The maturation of the shared micro business model and why now is the time for aggregation to occur
- Facilitating payments in the app, and regulatory barriers/opportunities for growth
- Who Robin sees as competition in this space
Learn more about Cogo App on their website.
Catch us on Twitter @MicromobilityCo. Horace and Oliver are also active on their personal accounts and would love to hear from you.
Our newsletter is completely free, and you can subscribe to have it in your inbox every Tuesday morning here! And for those who want more, we offer our Micromobility membership (mmm — “Triple M”) which includes exclusive content, swag, and conference discounts, as well as live calls with Horace and team!