Real Optimism with Julia Jones - Strong wool finding its way back to value
REX · rova | REX
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Show Notes
In this episode of Real Optimism, Julia Jones speaks with Andy Caughey,CEO of Wool Impact, about what the latest data is really telling us about strong wool. The conversation explores early signs of improved market engagement, the role of commercial demand and traceability, and why progress in the sector is likely to be uneven and cyclical. It’s a pragmatic discussion about separating signal from noise and understanding where genuine opportunity may be emerging and where patience is still required.
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