189: Building a Fertile Business: Motherhood, Metaphors, and Mindset with Amy Schutte
Rewrite the Mother Code with Dr. Gertrude Lyons · Dr. Gertrude Lyons
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Show Notes
In this episode, I speak with Amy Schutte, an entrepreneur, writer, and host of the Business, Origin, Stories podcast, about her journey of leaving a stable corporate career to launch her own strategic communications and branding agency after becoming a mother. Amy shares how motherhood awakened an intuitive part of her that led to a major life pivot, driven by a desire for a life and career that felt more in alignment.
Our conversation explores the "Karman Line," a powerful metaphor Amy uses for the personal thresholds we face and the new operating systems we need to cross them. We delve into her trademarked "Origin Stories" framework, a four-phase, mother-coded process for building sustainable and authentic brands. Amy emphasizes the importance of building a "fertile business" that supports your current season of life, rather than succumbing to hustle culture. You'll hear actionable insights on trusting your intuition, the necessity of creating space for yourself, and how to consciously co-create a life that feels true to you.
You'll also hear about:
- (01:47) The journey from a secure corporate job to purpose-driven entrepreneurship
- (07:57) How listening to a podcast about Sarah Blakely sparked a pivotal moment
- (11:37) The Karman Line: A metaphor for crossing personal growth thresholds
- (16:23) Navigating relationship changes and losing friends during transformation
- (22:56) The "Origin Stories" framework for building a resonant brand
- (32:28) Self-mothering practices and the importance of asking for support
- (37:01) The concept of a "productivity fast" and learning to embrace pleasure
- (42:29) What it means to create a sustainable and "fertile" business
- (45:00) Discussing the collective recovery from the pandemic experience
- (47:41) Amy's definition of what it means to "Rewrite the Mother Code"
Don't miss Amy's inspiring perspective on building a business and life that are deeply aligned with your personal truth!
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Learn more about Amy Schutte:
- Learn more on Amy's Website
- Follow Amy on Instagram
- Connect with Amy on Linkedin
- Listen to the Business, Origin, Stories Podcast
Follow Dr. Gertrude:
- Learn more on Dr. Gertrude’s website
- Follow Dr. Gertrude on Instagram
- Stay in the loop and sign up to Dr. Gertrude’s newsletter
- Pre-order Dr. Gertrude’s new book “Rewrite the Mother Code”