Revenue Builders

In this short segment of the Revenue Builders Podcast, John McMahon, John Kaplan and Sunil Dhaliwal, founder and general partner at Amplify Partners, explore the board’s perspective on sales leadership. Sunil shares critical insights on selling in the early stages of a startup, knowing when to walk away from a deal, and the importance of transparency in sales forecasting. The conversation dives into the competencies that separate exceptional sales leaders from the rest—honesty, market assessment, and adaptability. If you’re leading sales at a high-growth company or thinking about joining a startup, this episode is packed with must-know strategies.KEY TAKEAWAYS[00:00:47] The Pressure of Startup Sales – Why every deal feels like life or death[00:01:27] The "Man on an Island" Feeling – The loneliness of sales leadership in startups[00:02:29] The Risk of Overpromising – How inaccurate forecasts hurt the whole company[00:03:16] The Cost of Poor Sales Leadership – When inaccurate reporting sets a company back quarters[00:04:09] The Most Critical Competency – Why great sales leaders must accurately assess the battlefield[00:05:38] Market Awareness & Adaptability – Understanding product fit vs. chasing deals[00:06:02] The Power of Asking the Right Questions – Why startups need more than just "closing" skills[00:08:00] Honest Forecasting – How sales leaders should communicate realistic expectationsQUOTES[00:00:47] "A lot of people have a hard time backing away from a deal, but sometimes the right move is to walk away."[00:01:27] "Good sales leaders in startups embrace that lonely moment and are honest about what's going on."[00:03:16] "The worst thing you can do is overpromise. You're not just hurting yourself—you’re setting the company back quarters."[00:04:09] "Great sales leaders must be able to accurately orient themselves on the battlefield and communicate what’s happening."[00:05:01] "At a startup, the product won’t work the way you want it to. It’s not us vs. them—it’s about understanding what the product can and should do."[00:06:36] "Startup sales isn’t just about closing—it’s about figuring out whether you should even be in this deal at all."Listen to the full conversation through the link below.https://revenue-builders.simplecast.com/episodes/a-board-members-perspective-on-sales-leadership-with-sunildhaliwalEnjoying the podcast? Sign up to receive new episodes straight to your inbox:https://hubs.li/Q02R10xN0Check out John McMahon’s book here:Amazon Link: https://a.co/d/1K7DDC4Check out Force Management’s Ascender platform here: https://my.ascender.co/Ascender/Force Management is hiring for a Sales Director. Apply here: https://hubs.li/Q02Zb8WG0Read Force Management's eBook: https://www.forcemanagement.com/roi-of-sales-messaging Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.  This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.  Connect with Us: LinkedInYouTubeForce Management

In this episode of the Revenue Builders Podcast, hosts John McMahon and John Kaplan are joined by John Donnelly, Chief Revenue Officer at Qumulo. The discussion dives into John's extensive career in sales, his lessons learned, and the evolution of selling enterprise software. Key points include the importance of listening, selling value over features, and the critical role of discovery in the sales process. The conversation also covers the impact of AI on sales operations, specifically in automating BDR functions and optimizing sales activities. They highlight the shift towards AI-driven tools to enhance productivity, personalize customer interactions, and gain real-time insights. The episode wraps up with insights into John's current role at Qumulo and their innovative approach to handling unstructured data in the cloud.ADDITIONAL RESOURCESLearn more about John Donnelly and his company through the links below.https://www.linkedin.com/in/jkdhale/https://www.linkedin.com/company/qumulo/Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0Check out John McMahon’s book, The Qualified Sales Leader: https://www.amazon.com/Qualified-Sales-Leader-Proven-Lessons/dp/0578895064/HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:01:43] Lessons from Early Career Experiences[00:06:10] The Importance of Listening in Sales[00:06:49] Challenges in Selling Enterprise Software[00:08:06] Balancing Features and Value in Sales[00:08:51] Building Strong Champions in Sales[00:11:35] Effective Sales Presentations and Discovery[00:22:15] Creating Urgency in the Sales Process[00:33:02] Understanding Human Behavior in Sales[00:34:46] The Importance of Knowledge and Skills[00:38:05] Identifying and Targeting Ideal Customer Profiles (ICPs)[00:47:25] The Role of AI in Modern Sales[00:51:02] The Future of Sales and AI Integration[00:58:59] New Opportunities and Challenges in Storage SolutionsHIGHLIGHT QUOTES[00:12:14] "Sales is not a box-checking process."[00:19:21] "Make it outside in, no matter where you are in the sales process. You have to first make it all about the person you're presenting to before you earn the right to make it all about you."[00:30:46] "People rarely argue with their own conclusions."[00:57:59] "If you're a seller, embrace the technology that's coming at you."[00:58:36] "The power of a personal relationship is going to become even greater in the future."[01:02:26] "If you follow the playbook, you will make money. You will get rich off of this. Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.  This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.  Connect with Us: LinkedInYouTubeForce Management

In this episode of The Revenue Builders Podcast hosted by John McMahon and John Kaplan, Anne Gary, Managing Director at Force Management, dive into the crucial topic of identifying and understanding champions in the sales process. They explore the differences between business champions and technical champions, the significance of the power chart, and the role of coaches. Discover how to distinguish between these key players, the indicators to look for when meeting potential champions, and the importance of aligning with individuals who have both authority and influence within an organization.KEY TAKEAWAYS[00:01:21] Start with an organization chart to understand the hierarchy, reporting structure, and positional authority within an organization.[00:02:33] Identify not only positional authority but also influence within the organization, as influence plays a crucial role in decision-making.[00:03:44] Just because someone holds a position in the organization doesn't guarantee their influence in the sales process, especially with the economic buyer.[00:04:30] Look for change agents on the "power chart" who have a track record of making a positive impact on the organization.[00:06:02] Influence and authority are independent of hierarchy; influential champions can be found at various organizational levels.[00:07:23] Business champions focus on articulating positive business outcomes, while technical champions possess deep domain expertise.[00:10:10] Champions provide access to the economic buyer's power, which is essential for controlling the decision process.[00:12:26] Coaches offer valuable insights and guidance but may lack the authority and influence to access the economic buyer.[00:13:40] Continuously test conversations to identify whether you're developing a technical champion or a champion with the necessary business acumen.[00:15:11] Business champions address substantial business problems "above the noise" and speak in terms of business outcomes.HIGHLIGHT QUOTES[00:03:44] "Just because somebody has positional authority in a company, we can't automatically conclude that they have power in the organization over a potential decision to buy our software."[00:04:30] "Start by looking for change agents on the 'power chart,' individuals who have made a positive impact on the organization in the past."[00:07:23] "Business champions focus on articulating positive business outcomes, while technical champions possess deep domain expertise."[00:10:10] "You really know you're in control when you have a champion that's selling on your behalf, helping you control the decision criteria in terms of influence."[00:15:11] "Business champions address substantial business problems 'above the noise' and speak in terms of business outcomes."Listen to the full episode with Anne Gary in this link:https://revenue-builders.simplecast.com/episodes/finding-your-champion-with-anne-garyListen to the episode we did with Anne Gary on Economic Buyers here: https://revenue-builders.simplecast.com/episodes/getting-to-the-economic-buyer-with-anne-garyCheck out John McMahon’s book here:Amazon Link: https://a.co/d/1K7DDC4Check out Force Management’s Ascender Platform: https://my.ascender.co/Ascender/ Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.  This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.  Connect with Us: LinkedInYouTubeForce Management

In this episode of the Revenue Builders Podcast, hosts John McMahon and John Kaplan are joined by accomplished sales leader, Alex Varel, CRO at Multiverse. They discuss Alex's diverse career across media, software, and technology companies, including his transition to human capital management software. The conversation covers valuable lessons on leadership, the importance of authenticity, and the role of vulnerability in personal and professional growth. Varel shares insights on the significance of iterative improvements, data-driven decision-making, and a team-first mentality in scaling sales organizations. He also emphasizes the importance of an effective operating rhythm, recruiting the right talent, and balancing internal promotions with external hires. Varel's wisdom, examples, and memorable stories offer valuable takeaways for sales leaders aiming to drive growth and foster a culture of continuous learning and adaptability.ADDITIONAL RESOURCESLearn more about Alex Varel and his company through the links below.https://www.linkedin.com/in/alexvarel/https://www.linkedin.com/school/joinmultiverse/Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0Check out John McMahon’s book, The Qualified Sales Leader: https://www.amazon.com/Qualified-Sales-Leader-Proven-Lessons/dp/0578895064/HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:00:50] Alex’s Journey Through Sales Leadership[00:03:06] The Power of Vulnerability and Authenticity[00:05:19] Lessons from Defeat: Embracing Challenges[00:17:27] The Role of a CRO: Responsibilities and Mindset[00:37:17] The Pandemic of Certainty[00:37:40] Learning from Various Sources[00:38:55] The Importance of Note-Taking[00:39:25] Learning from Everyone Around[00:41:03] Operating Rhythm for a CRO[00:42:35] The Value of Skip-Level Meetings[00:45:52] Transforming to a Broad-Based Success Mentality[00:53:50] Key Metrics for CROs[00:56:56] The Role of External Leaders[01:04:03] Traits to Look for in RecruitsHIGHLIGHT QUOTES[00:12:50] "Learning is in the difficulty."[00:31:58] "You are responsible for giving accurate feedback to every executive team member, especially the CEO."[00:46:47] "You can always count on human fallibility, errors are to be expected."[00:49:24] "Driving iterative improvements in a short period is critical for broad-based success."[00:49:39] "The mindset should be about team performance over individual performance."[01:10:56] "Don't die on every single hill; prioritize your time and energy to move the needle where it matters." Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.  This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.  Connect with Us: LinkedInYouTubeForce Management

In this short segment of the Revenue Builders Podcast, John McMahon and John Kaplan dive into the critical role adaptability plays in career success. They explore why some professionals resist change, how coachability and curiosity shape growth, and what leaders should look for when hiring top talent. Through real-world examples and insights, they unpack the psychology behind adaptability, trust, and long-term potential in business and sales leadership.KEY TAKEAWAYS[00:00:25] The Misconception About Adaptability – Many professionals mistakenly see adaptability as a weakness rather than a strength.[00:01:28] The Evolution of Career Mobility – Job-hopping is no longer a red flag but an expectation in today's job market.[00:02:39] Trust, Micromanagement, and Coaching Resistance – Leaders should examine the deeper reasons behind employee concerns about trust.[00:03:44] The Fear of Change and Growth – Some individuals resist coaching because they fear exposing what they don’t know.[00:04:07] The Link Between Coachability and Adaptability – Success depends on both being coachable and having the courage to act on feedback.[00:04:58] The Ceiling Effect in Performance – Those who resist change often never reach their full potential.[00:05:25] Curiosity as a Key to Growth – A lack of adaptability often correlates with a lack of curiosity.[00:06:47] Recognizing and Managing Resistance in Employees – Leaders must understand when an employee’s resistance to change is really about their comfort zone.QUOTES[00:02:17] "It’s not a problem not to know, but it is a crime punishable by death not to do anything about it and not to ask."[00:04:07] "Coachability and adaptability go together—you have to be coachable first, then courageous enough to change."[00:04:58] "The best performers never protect their current level—they always push for what’s next."[00:05:25] "Curiosity and adaptability are deeply connected—those unwilling to ask ‘what if’ often resist growth."[00:06:09] "When employees pull the ‘trust card,’ it’s often their last resort to avoid change."Listen to the full conversation through the link below.https://revenue-builders.simplecast.com/episodes/the-importance-of-recruiting-behavioral-traits-with-chaz-maclaughlinEnjoying the podcast? Sign up to receive new episodes straight to your inbox:https://hubs.li/Q02R10xN0Check out John McMahon’s book here:Amazon Link: https://a.co/d/1K7DDC4Check out Force Management’s Ascender platform here: https://my.ascender.co/Ascender/Force Management is hiring for a Sales Director. Apply here: https://hubs.li/Q02Zb8WG0Read Force Management's eBook: https://www.forcemanagement.com/roi-of-sales-messaging Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.  This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.  Connect with Us: LinkedInYouTubeForce Management

In this episode of the Revenue Builders Podcast, hosts John McMahon and John Kaplan are joined by Sunil Dhaliwal, a seasoned venture capitalist and founding partner of Amplify Partners. The discussion dives deep into the challenges and skills required for startup sales leaders, emphasizing the importance of accuracy, adaptability, and honest communication. They explore the different growth stages of a company and how the role of a sales leader evolves with them. They also touch on recruiting, retaining talent, and preparing for board presentations. Dhaliwal shares his journey from Battery Ventures to founding Amplify Partners and provides insights into emerging trends and the impact of AI on various industries.ADDITIONAL RESOURCESConnect and learn more about Sunil Dhaliwal.https://www.linkedin.com/in/sunildhaliwal/Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0Check out John McMahon’s book, The Qualified Sales Leader: https://www.amazon.com/Qualified-Sales-Leader-Proven-Lessons/dp/0578895064/HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:01:52] The Challenges of Startup Sales Leadership[00:02:49] The Importance of Accuracy in Sales Leadership[00:04:03] Finding the Right Sales Leader for Startups[00:05:47] Navigating the Maze of Early-Stage Sales[00:08:23] Communicating with the Board: Honesty and Accuracy[00:11:29] Key Competencies for Startup Sales Leaders[00:19:14] Presenting to the Board: Best Practices[00:24:26] Establishing an Effective Operating Rhythm[00:30:43] Seeking Advice from Experienced Leaders[00:31:36] Key Metrics for Young Companies[00:32:07] Importance of New Logo Growth[00:33:58] Retention and Sales Productivity[00:34:32] Challenges in Scaling Sales Teams[00:42:51] Stages of Company Growth[00:46:32] The Role of a CRO[00:50:27] Energy Management in Leadership[00:56:33] Founding Amplify Partners[01:00:03] Identifying Emerging Trends[01:02:52] The Future of AI in BusinessHIGHLIGHT QUOTES[00:03:19] "Their job is accurately conveying what's happening out there. Where are we good? Where are we bad?"[00:12:03] "At different stage companies, if the product's not working, I can complain about it in a startup company. The product is not going to work the way everybody wants it to work."[00:13:32] "Early stage companies, the mission for a CRO is more about discovery and asking questions rather than simply closing deals."[00:17:39] "Your biggest problem is somewhere between your CEO and founder, your board, there is stuff that they believe that isn't true." Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.  This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.  Connect with Us: LinkedInYouTubeForce Management

In this short segment of the Revenue Builders Podcast, John McMahon and John Kaplan are joined by experienced tech executive Jim Baum. With a remarkable track record of leading companies like Netezza and Indeca to successful acquisitions, Jim reflects on his early career lessons and the journey from managing to leading. He shares insights into overcoming imposter syndrome, the art of hiring, and how to transition from a doer to a leader of leaders. Whether you're a first-time manager or a seasoned executive, this episode is packed with actionable advice for growing yourself and your team.KEY TAKEAWAYS[00:02:03] Jim shares his first experience hiring someone older and more experienced, emphasizing the importance of understanding people's motivations.[00:03:22] Key lesson: It's not about your age or experience; it's about the environment, relationships, and mission you offer.[00:04:12] Moving from doing everything yourself to empowering managers is crucial for scaling as a leader.[00:05:12] Leaders should focus on hiring people who are smarter and more skilled in their domains.[00:07:09] Overcoming imposter syndrome involves trusting in your management and leadership abilities while empowering others to excel.QUOTES[00:03:05] "What motivates people to work in an environment isn’t about you—it’s about the relationships, the mission, and the team."[00:05:12] "As a leader, your job is to hire the best people to fill leadership roles in the company and let them excel."[00:07:26] "Respect for experience is important, but you have to recognize your own leadership abilities to take the organization where it needs to go."Listen to the full conversation with Jim Baum through the link below.https://revenue-builders.simplecast.com/episodes/the-entrepreneurial-mindset-with-jim-baumEnjoying the podcast? Sign up to receive new episodes straight to your inbox:https://hubs.li/Q02R10xN0Check out John McMahon’s book here:Amazon Link: https://a.co/d/1K7DDC4Check out Force Management’s Ascender platform here: https://my.ascender.co/Ascender/Force Management is hiring for a Sales Director. Apply here: https://hubs.li/Q02Zb8WG0Read Force Management's eBook: https://www.forcemanagement.com/roi-of-sales-messaging Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.  This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.  Connect with Us: LinkedInYouTubeForce Management

In this episode of the Revenue Builders Podcast, hosts John McMahon and John Kaplan are joined by Chaz MacLaughlin. Chaz shares his insights on effective recruiting and interviewing for B2B sales roles, emphasizing the importance of behavioral traits like hard work, curiosity, and teamwork in candidates. He advises on patience in the hiring process and the value of leading, managing, and listening as essential skills for sales professionals. The discussion also touches on the significance of continuous recruitment and an outside-in mentality, providing valuable advice for leaders, recruiters and jobseekers.ADDITIONAL RESOURCESConnect and learn more about Chaz MacLaughlin:https://www.linkedin.com/in/chazmaclaughlin/Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0Check out John McMahon’s book, The Qualified Sales Leader: https://www.amazon.com/Qualified-Sales-Leader-Proven-Lessons/dp/0578895064/HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:01:31] The Importance of Behavioral Traits in Hiring[00:10:01] Key Traits for Success: Hard Work, Curiosity, and Teamwork[00:35:20] The Role of Patience and Cultural Fit in Hiring[00:38:19] The Importance of Key Character Traits in Hiring[00:40:29] Recruiting as a Never-Ending Process[00:42:05] The Rule of Three in Recruitment[00:43:07] Challenges and Strategies in Hiring[00:50:40] Essential Skills for Enterprise Sales[00:56:58] The Four Essential Questions for Sales Knowledge[00:57:57] Top Skills for Enterprise Selling[01:03:55] The Outside-In Mentality in SalesHIGHLIGHT QUOTES[00:15:47] "You are a walking audition for what it's going to be like if you're a salesperson and you're interviewing, you're a walking audition for what you're going to be like as a seller."[00:40:39] "Recruiting is not an event. It’s a process, and it's a never-ending, constant process."[00:40:56] "The best hires we've ever hired are the not in play players."[00:58:28] "You've got to be an amazing listener and a fantastic questioner."[01:01:56] "If it's important to the customer, it's important to me and it should be important to us." Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.  This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.  Connect with Us: LinkedInYouTubeForce Management

In this short segment of the Revenue Builders Podcast, John McMahon and John Kaplan are joined by veteran CFO Jim Kelliher, known for his leadership roles at companies like Drift and LogMeIn. The conversation dives into the critical importance of forecasting accuracy at the sales rep level and how it impacts broader organizational success. Jim shares insights into overcoming cultural challenges, improving seller education, and fostering accountability without fear. Learn how accurate forecasting strengthens relationships, enhances decision-making, and empowers teams to achieve consistent growthKEY TAKEAWAYS[00:00:49] The Problem with Sandbagging: Why forecasting low (or high) can harm the organization and how it’s often rooted in fear or lack of understanding.[00:01:47] Educating Sellers on Forecasting Accuracy: How organizations can foster a positive forecasting culture that balances accountability with support.[00:02:42] Forecasting and Leadership Intimacy: How forecasting accuracy reflects a leader’s connection to their team and customer accounts.[00:03:28] Adjusting for Variances: Strategies for identifying and addressing forecasting shortfalls mid-quarter.QUOTES[00:01:20] "Forecasting low can be just as negative as forecasting high and missing."[00:02:08] "Being 150% of your forecast three quarters in a row signals you're not doing a good job forecasting."[00:02:42] "Accurate forecasting tells me how intimate you are with your people and the accounts they're calling on."[00:03:28] "If you're intimate enough with your deals, you can figure out how to push one this quarter and make up the difference."Listen to the full conversation with Jim Kelliher through the link below.https://revenue-builders.simplecast.com/episodes/a-peek-inside-the-mind-of-a-cfo-with-jim-kelliherEnjoying the podcast? Sign up to receive new episodes straight to your inbox:https://hubs.li/Q02R10xN0Check out John McMahon’s book here:Amazon Link: https://a.co/d/1K7DDC4Check out Force Management’s Ascender platform here: https://my.ascender.co/Ascender/Force Management is hiring for a Sales Director. Apply here: https://hubs.li/Q02Zb8WG0Read Force Management's eBook: https://www.forcemanagement.com/roi-of-sales-messaging Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.  This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.  Connect with Us: LinkedInYouTubeForce Management

In this short segment of the Revenue Builders Podcast, John McMahon and John Kaplan are joined by Marcy Stoudt, CEO and partner at Revel Search and Revel Coach. Marcy shares actionable advice on networking with intention, understanding energy management, and distinguishing between opportunity and position when evaluating career moves. Whether you're a leader, sales professional, or someone navigating a career transition, Marcy's insights will help you approach networking and interviewing with the right mindset to find roles that truly align with your values and energize you.KEY TAKEAWAYS[00:01:24] Networking strategies: Build connections subtly without signaling job hunting.[00:01:43] Energy management vs. time management: Why knowing what energizes you matters.[00:02:51] Assessing energy alignment in job roles: Questions to uncover what fuels or drains you.[00:03:31] The role of mindset: How being in the right energy state affects job searching outcomes.[00:04:54] Opportunity vs. position: Why a lower title at a better company may be the smarter choice.QUOTES[00:01:43] "I don't believe in time management; I believe in energy management."[00:02:51] "If you’re not honest about what gives you energy and what doesn’t, that’s on you."[00:03:49] "When you’re in a good space, you think differently, you email differently, and you work harder."[00:05:16] "Don’t confuse opportunity with position. Let go of your ego and focus on long-term growth."Listen to the full conversation with Marcy Stoudt through the link below.https://revenue-builders.simplecast.com/episodes/mastering-work-life-balance-with-marcy-stoudtEnjoying the podcast? Sign up to receive new episodes straight to your inbox:https://hubs.li/Q02R10xN0Check out John McMahon’s book here:Amazon Link: https://a.co/d/1K7DDC4Check out Force Management’s Ascender platform here: https://my.ascender.co/Ascender/Force Management is hiring for a Sales Director. Apply here: https://hubs.li/Q02Zb8WG0Read Force Management's eBook: https://www.forcemanagement.com/roi-of-sales-messaging Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.  This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.  Connect with Us: LinkedInYouTubeForce Management

In this short segment of the Revenue Builders Podcast, John McMahon and John Kaplan are joined by Devavret Shah, an MIT professor, data expert, and CEO of Ikigai Labs, to explore how AI is revolutionizing consumption-based pricing models and forecasting. Devavret delves into the challenges of predicting demand, the role of AI in empowering sales teams and CFOs, and how artificial intelligence can enhance trust and accuracy in revenue prediction. This engaging discussion also highlights how businesses can leverage AI to enable seamless decision-making and gain a competitive edge.KEY TAKEAWAYS[00:00:28] Understanding Consumption-Based Pricing Models: Consumption models focus on token-based API calls, offering a modern alternative to traditional SaaS pricing.[00:01:58] Data as a Predictive Framework: Viewing data as a massive queue allows organizations to forecast compute volumes and future revenues with more accuracy.[00:03:23] Challenges in Forecasting: Smooth macro-forecasting often clashes with micro-forecasting, such as predicting localized or choppy demand.[00:04:14]AI's Role in Cohort Analysis: Leveraging AI to analyze sales reps and channels as cohorts improves prediction accuracy and fosters trust within organizations.[00:05:16] Aggregating Complex Parameters: AI simplifies the aggregation of historical, seasonal, and booking data to deliver actionable insights for consumption forecasting.QUOTES[00:01:58] "Each forecasted data point is like a prediction query—it shows the volume of compute you're doing."[00:03:23] "It's like forecasting smooth water versus forecasting when umbrellas are purchased—two very different problems."[00:04:36] "AI helps organizations work with more trust, rather than more finger-pointing."[00:05:39] "I almost feel like it's not possible without AI to effectively forecast the consumption business."Listen to the full conversation with Devavret Shah through the link below.https://revenue-builders.simplecast.com/episodes/cutting-through-the-noise-understanding-ai-through-history-and-practical-applicationEnjoying the podcast? Sign up to receive new episodes straight to your inbox:https://hubs.li/Q02R10xN0Check out John McMahon’s book here:Amazon Link: https://a.co/d/1K7DDC4Check out Force Management’s Ascender platform here: https://my.ascender.co/Ascender/Force Management is hiring for a Sales Director. Apply here: https://hubs.li/Q02Zb8WG0Read Force Management's eBook: https://www.forcemanagement.com/roi-of-sales-messaging Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.  This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.  Connect with Us: LinkedInYouTubeForce Management

In this short segment of the Revenue Builders Podcast, John McMahon and John Kaplan discuss the keys to creating impactful sales kickoffs (SKOs). They explore strategies to motivate sales teams, align them with company goals, and provide the knowledge and skills necessary to succeed in the upcoming year. With insights on product presentations, leadership speeches, and peer-to-peer knowledge sharing, this episode offers a blueprint for making SKOs a transformative event for your sales force.KEY TAKEAWAYS[00:00:26] The primary objectives of an SKO: motivating the sales team, aligning them with company goals, and providing training.[00:01:37] Peer-to-peer knowledge sharing during SKOs is an often overlooked, yet invaluable benefit.[00:03:03] Product updates during SKOs: only present when there is a clear, well-differentiated value proposition. Avoid overpromising timelines or features.[00:04:13] Leaders must intimately understand the challenges faced by their sales teams to inspire and motivate effectively.[00:05:27] Creating a “platform of opportunity” and defining clear, aspirational goals motivates high-performing salespeople to fully commit.QUOTES[00:01:37] “The priceless piece of SKOs is the transfer of knowledge between sales reps—it’s not just top-down training.”[00:03:31] “Don’t make promises you can’t keep about product timelines; it’s the fastest way to demotivate a sales force.”|[00:04:35] “Tell your sales team why they’ll be better at their job, why they’ll make more money, and how they’ll achieve their career aspirations.”[00:05:27] “People want to stand on a platform of opportunity that elevates them to be a special individual on a special team.”Enjoying the podcast? Sign up to receive new episodes straight to your inbox:https://hubs.li/Q02R10xN0Check out John McMahon’s book here:Amazon Link: https://a.co/d/1K7DDC4Check out Force Management’s Ascender platform here: https://my.ascender.co/Ascender/Force Management is hiring for a Sales Director. Apply here: https://hubs.li/Q02Zb8WG0Read Force Management's eBook: https://www.forcemanagement.com/roi-of-sales-messaging Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.  This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.  Connect with Us: LinkedInYouTubeForce Management

In this short segment of the Revenue Builders Podcast, John McMahon and John Kaplan share a thought-provoking segment with Doug Holliday, author of Rethinking Success: Eight Essential Practices for Finding Meaning in Work and Life. Doug explores the significance of vulnerability, owning your story, and fostering authentic communication in leadership and relationships. Learn how asking the right questions, embracing imperfection, and understanding the stories of others can transform both personal and professional connections.KEY TAKEAWAYS[00:00:40] Understanding Team Dynamics[00:01:55] The Power of Vulnerability[00:02:24] The Impact of Social Media on Youth[00:04:19] Owning Your StoryQUOTES[00:01:38] "Instead of looking for answers, why don’t we try to identify the 20 best questions that’ll help us get to the best answer?"[00:02:03] "People are attracted to our broken parts. Nobody's really attracted to perfection."[00:03:16] "To be nobody but yourself in a world that’s trying to make you someone else is the bravest thing you can do." – E. Cummings (cited by Doug Holliday)[00:04:31] "Everybody has a story. Don’t think for a minute anyone you encounter doesn’t have their own."[00:05:12] "There are no heroes, no victims—just a story."[00:05:39] "What people want to see isn’t perfect people, but authentic people."Connect and learn more about Doug Holladay through the link/s below.https://www.linkedin.com/in/dougholladay/Enjoying the podcast? Sign up to receive new episodes straight to your inbox:https://hubs.li/Q02R10xN0Check out John McMahon’s book here:Amazon Link: https://a.co/d/1K7DDC4Check out Force Management’s Ascender platform here: https://my.ascender.co/Ascender/Force Management is hiring for a Sales Director. Apply here: https://hubs.li/Q02Zb8WG0Read Force Management's eBook: https://www.forcemanagement.com/roi-of-sales-messaging Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.  This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.  Connect with Us: LinkedInYouTubeForce Management

In this short segment of the Revenue Builders Podcast, John Kaplan provides end-of-year motivation and encouragement for sales leaders and representatives. With the year nearing its end, he emphasizes the importance of finishing strong whether you're surpassing targets or facing challenges. He urges listeners to prepare for the upcoming year, emphasizing planning and starting off strong. Brought to you by Force Management, this episode aims to inspire and support the sales community. Happy holidays and finish strong!Enjoying the podcast? Sign up to receive new episodes straight to your inbox:https://hubs.li/Q02R10xN0Check out John McMahon’s book here:Amazon Link: https://a.co/d/1K7DDC4Check out Force Management’s Ascender platform here: https://my.ascender.co/Ascender/Force Management is hiring for a Sales Director. Apply here: https://hubs.li/Q02Zb8WG0 Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.  This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.  Connect with Us: LinkedInYouTubeForce Management

In this episode of the Revenue Builders Podcast, hosts John McMahon and John Kaplan are joined once more by Doug Holladay, author of 'Rethinking Success,' to discuss the critical elements of building genuine relationships in a business and personal context. They explore the increasing loneliness in modern society, the importance of maintaining authentic connections, and the significant impact of leadership vulnerability. They also delve into practical insights on forming small supportive groups and the broader implications of creating meaningful friendships. The conversation highlights the value of showing up for others and the importance of embracing both strengths and vulnerabilities as a leader.ADDITIONAL RESOURCESConnect and learn more about Doug Holladay:https://www.linkedin.com/in/dougholladay/Check out Doug’s book ‘Rethinking Success: Eight Essential Practices for Finding Meaning in Work and Life’:https://www.amazon.com/Rethinking-Success-Essential-Practices-Finding/dp/0062897888Listen to past episodes featuring Doug:Leading Authentically: https://hubs.li/Q02_8bfg0Rethinking Success: https://hubs.li/Q02_8bsL0Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0Force Management is hiring for a Sales Director. Apply here: https://hubs.li/Q02Zb8WG0HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:00:42] Discussing 'Maintaining Genuine Relationships'[00:01:15] The Decline of Communal Bonds[00:02:23] Loneliness and Mental Health[00:04:09] Cultural Differences in Family Dynamics[00:07:49] The Importance of Vulnerability[00:13:21] The Power of Presence and Listening[00:18:09] Authenticity and Connection in Leadership[00:29:03] The Role of Storytelling in Business[00:34:36] The Power of Knowing People[00:35:20] Contempt and Polarization[00:37:08] Fear and the Pace of Change[00:39:03] The Importance of Authentic Relationships[00:40:40] Building Meaningful Connections[00:41:54] Balancing Busy Lives and Friendships[00:46:05] Parenting and Personal Growth[00:53:53] The Value of VulnerabilityHIGHLIGHT QUOTES[00:07:50] "Men don't have a language of the heart. So when they're hurting like this, they don't know how to really give voice to it."[00:20:35] "Everyone has a story. The people that are hearing that story, they make space for that story. They make space for that. And they don't try to interject their story into anybody else's story."[00:28:01] "People don't care about all that mumbo jumbo. They just want to know you care. Just be present." [00:43:46] "The best thing you can do for your kids is keep working on you. I want my boys to see that, wow, dad has real friendships. Everything's not a transaction. He shows up for people."[00:53:03] "Allowing people space to tell their story with no judgment, no expectation, no agenda is way harder than you think it is."[00:53:55] "People are more attracted to our broken parts. They just want to be heard." Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.  This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.  Connect with Us: LinkedInYouTubeForce Management

Be sure to listen to a special message from John Kaplan on his conversation with Tom Deierlein, a former U.S. Army Major and combat wounded Operation Iraqi Freedom Vet. He’s also a Bronze Star and Purple Heart recipient. Support Tom’s foundation: https://tdfoundation.org/Force Management is hiring for a Sales Director. Apply here: https://hubs.li/Q02Zb8WG0 Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.  This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.  Connect with Us: LinkedInYouTubeForce Management

In this episode of the Revenue Builders Podcast, hosts John McMahon and John Kaplan are joined by Tom Deierlein, a West Point graduate, serial entrepreneur, Wounded Warrior, and Angel Investor. Deierlein shares his extraordinary journey from being an Airborne Ranger and Bronze Star recipient to becoming the CEO of Thundercat Technology. He recounts his return to active duty at age 38, being critically wounded in Iraq, and his inspiring recovery at Walter Reed. Focused on the theme of grit, Deierlein discusses the importance of persistence, resilience, and long-term goals in overcoming obstacles, using examples from his life and referencing Angela Duckworth's studies on grit. This episode is a powerful testament to the strength of character and determination needed to achieve greatness despite adversity.ADDITIONAL RESOURCESConnect and learn more about Tom Deierlein:https://www.linkedin.com/in/tomdeierlein/Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:03:53] Tom's Early Career and Sales Background[00:05:59] Transition to PTC and the Dot-Com Era[00:10:22] The Call Back to Military Service[00:16:15] Deployment and Civil Affairs in Iraq[00:20:33] The Sniper Attack and Aftermath[00:30:09] The Body's Healing Process[00:30:35] The Challenge of Standing Up[00:31:46] Facing Dark Days[00:32:01] Defining Grit[00:33:29] The Power of Persistence[00:37:12] Rehabilitation Journey[00:38:45] Discovering Grit[00:42:17] Early Examples of Grit[00:45:05] Ranger School Challenges[00:48:21] Teaching Grit[00:58:15] The Stockwell ParadoxHIGHLIGHT QUOTES[00:53:17] "Excellence is not an act, but a habit."[00:53:46] "Talent will not: nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not: the world is full of educated derelicts. Persistence and determination alone are omnipotent."[00:59:58] "Confront the facts, have the discipline to acknowledge the harsh realities of your current situation, but maintain faith. Have an unwavering faith that you will prevail no matter how long it takes." Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.  This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.  Connect with Us: LinkedInYouTubeForce Management

In this short segment of the Revenue Builders Podcast, Veteran Sales Leader Keno Helmi talks with Revenue Builders about price. When do you give your pricing? How do you make sure your buyer sees the value before you present pricing? These few minutes are worth your time.KEY TAKEAWAYS[00:01:28] Establish Value Early: Prevent customers from arbitrarily assigning low value by anchoring them to the true worth of your solution.[00:02:32] Discovery is Critical: A robust discovery process aligns your software to customer pain points and value creation.[00:02:59] Avoid Premature Pricing: Deflect pricing conversations until you've gathered sufficient requirements and context.[00:05:25] Build Trust with Transparency: Acknowledge customer concerns about pricing while explaining the complexities involved.[00:07:02] Broad Pricing Ranges: Use ranges and commercial terms to delay definitive pricing until later stages of the deal.HIGHLIGHT QUOTES[00:01:28] "We’re peddling insulin here, not apples. That’s why we establish value right out of the gate."[00:02:03] "Negotiate how your software’s value will be evaluated—this determines whether you’re seen as an apple or insulin."[00:02:32] "A great discovery process sets the foundation for preserving margins later in the deal."[00:05:25] "Trust can wobble if sellers shy away from addressing pricing concerns with authenticity."[00:07:02] "Broad ranges tied to ROI are your Plan B when pressured for pricing early."Listen to Keno’s Full Episode Here: https://revenue-builders.simplecast.com/episodes/mastering-negotiation-in-b2b-sales-with-keno-helmi/Enjoying the podcast? Sign up to receive new episodes straight to your inbox:https://hubs.li/Q02R10xN0Check out John McMahon’s book here:Amazon Link: https://a.co/d/1K7DDC4Check out Force Management’s Ascender platform here: https://my.ascender.co/Ascender/Force Management is hiring for a Sales Director. Apply here: https://hubs.li/Q02Zb8WG0Read Force Management's eBook: https://www.forcemanagement.com/roi-of-sales-messaging Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.  This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.  Connect with Us: LinkedInYouTubeForce Management

Thank you for being part of the Revenue Builders community! We’re grateful for your support and feedback, which helps us deliver the content you love. If you enjoy the show, don’t forget to subscribe, rate, and review—it truly makes a difference. Here’s to finishing the year strong!Enjoying the podcast? Sign up to receive new episodes straight to your inbox:https://hubs.li/Q02R10xN0Check out John McMahon’s book here:Amazon Link: https://a.co/d/1K7DDC4Check out Force Management’s Ascender platform here: https://my.ascender.co/Ascender/Force Management is hiring for a Sales Director. Apply here: https://hubs.li/Q02Zb8WG0A guide for sales messaging: https://www.forcemanagement.com/roi-of-sales-messaging Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.  This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.  Connect with Us: LinkedInYouTubeForce Management

In this short segment of the Revenue Builders Podcast, Battery Ventures Operating Partner, Bill Binch, talks with Revenue Builders on getting specific on what makes your reps successful and the importance of understanding that success profile as a CRO. If you are hiring in 2025, don’t miss this segment. KEY TAKEAWAYS[00:00:27] - Introduction to Bill Binch's career highlights (Battery Ventures, Pendo, Marketo).[00:01:11] - The importance of having a clear and compelling personal and company value proposition as a CRO.[00:02:17] - Lessons from Marketo: Hiring top talent and being ruthless about performance in the early days.[00:03:15] - Defining traits of successful sales reps and discovering the “Monday Morning Meeting Rule.”[00:04:11] - Inputs that predict outputs: The critical metric of nine weekly customer-facing meetings.[00:05:02] - Structuring onboarding and enablement to align activity with success expectations.[00:05:38] - Setting success profiles in interviews to align hiring with organizational goals.HIGHLIGHT QUOTES[00:01:11] - "As a CRO, if you're not audible-ready with your employee value prop or your own story, you're at risk. You're really at risk."[00:02:56] - "If you weren’t cutting it at Marketo in 60 days, it was a hard place to be. That ruthlessness shaped our success."[00:03:48] - "Our reps who start the week with nine customer-facing meetings consistently hit quota. Meetings multiply."[00:05:02] - "We shifted enablement from outputs to inputs—measuring activity first to build downstream results."[00:05:38] - "When you start here, this is what we’re going to manage you to. Does that sound good?"Listen to Bill’s Full Episode Here: https://revenue-builders.simplecast.com/episodes/a-revenue-builders-journey-from-seller-to-leader-to-operating-partner/Enjoying the podcast? Sign up to receive new episodes straight to your inbox:https://hubs.li/Q02R10xN0Check out John McMahon’s book here:Amazon Link: https://a.co/d/1K7DDC4Check out Force Management’s Ascender platform here: https://my.ascender.co/Ascender/Read Force Management's eBook: https://www.forcemanagement.com/roi-of-sales-messaging Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.  This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.  Connect with Us: LinkedInYouTubeForce Management

In this episode of the Revenue Builders Podcast, hosts John McMahon and John Kaplan discuss the critical intersection of sales and technical resources with seasoned IT and engineering professional Keith Textor. They explore the nuances of role delineation between sales and technical teams, the importance of a well-defined sales process, and strategies for shaping customer objectives and managing expectations. The conversation dives into the art of leveraging technical expertise to drive business outcomes, the challenges of Product Led Growth (PLG), and effective ways to recognize and reward technical contributions. With valuable insights and real-life examples from their experiences, they provide a comprehensive guide to enhancing collaboration between sales and technical teams for improved customer success.ADDITIONAL RESOURCESConnect and learn more about Keith Textor:https://www.linkedin.com/in/keithtextor/Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:02:05] Role Delineation: Sales vs Technical Resourcess[00:02:49] Understanding Customer Requirements[00:06:33] Effective Demonstrations and Building Champions[00:14:59] Navigating Remote Sales Dynamics[00:27:22] The Importance of Sales Process and Qualification[00:39:09] Navigating Company Dynamics[00:39:49] Understanding the Right Audience[00:40:19] Challenges in Selling CAD Software[00:42:13] Driving Organizational Change[00:46:47] The Role of Sales Engineers[00:48:36] Aligning Sales Process with Customer Needs[00:56:32] Recognizing Technical Contributions[01:10:27] Leveraging Telemetry for Customer SuccessHIGHLIGHT QUOTES[00:26:13] "Your first job is to go sit down with your sellers, go introduce yourself, and get into as many meetings, as many demos, as many things you can."[00:49:32] "If your process allows for things like that to happen, you're never going to scale."[01:03:52] "There's a risk/reward difference in personalities." Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.  This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.  Connect with Us: LinkedInYouTubeForce Management

In this short segment of the Revenue Builders Podcast, Sasha Anderson, Global Head of Customer Success at Canva, shares her insights on crafting a scalable customer success strategy, emphasizing the importance of input metrics over output metrics. She discusses how defining clear roles, responsibilities, and competencies within customer success teams can lead to better performance management and improved outcomes like net dollar retention (NDR). Whether you're a leader building a CS team or refining an engagement model, this episode provides actionable advice to drive success.KEY TAKEAWAYS[00:00:29] Insights from Sasha Anderson on Customer Success[00:01:14] Challenges in Customer Onboarding and Specialization[00:02:37] Importance of Clear Roles and Responsibilities[00:03:19] Metrics for Performance Management[00:05:41] Effective Customer Engagement Strategies[00:07:16] Diagnosing Business Issues in Customer SuccessHIGHLIGHT QUOTES[00:01:28] "That's probably too many things for one person to be doing."[00:02:47] "You can’t performance manage unless people know exactly what they’re supposed to be doing."[00:03:53] "You need to provide the team with structure around the inputs they need to hit to achieve those output metrics."[00:07:16] "When roles are clearly defined, it’s easier to diagnose where the problem lies."Listen to Sasha Anderson’s Full Episode Here: https://revenue-builders.simplecast.com/episodes/optimizing-a-customer-success-teamEnjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0Check out John McMahon’s book here:Amazon Link: https://a.co/d/1K7DDC4Check out Force Management’s Ascender platform here: https://my.ascender.co/Ascender/Read Force Management's eBook: https://www.forcemanagement.com/roi-of-sales-messaging Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.  This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.  Connect with Us: LinkedInYouTubeForce Management

George Conrades, the Former CEO of Akamai Technologies and Current member of Oracle’s Board of Directors joins John Kaplan and John McMahon for a conversation on leadership. Conrades is the author of ‘On Being a Leader’ where he shares how to inspire and guide others toward a common purpose. He’s mentored countless leaders at all levels and across diverse industries, experiences and backgrounds. He shares his experience in this candid conversation. ADDITIONAL RESOURCESConnect and learn more about George Conrades:https://www.linkedin.com/in/georgeconrades/Be sure to check out his book, On Being A Leader. All the proceeds go to the Akamai Foundation that supports STEM education in grades K-12.https://www.amazon.com/dp/B0DF6NVQ3VEnjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:02:06] Insights on Leadership from George's Book[00:04:13] The Power of Effective Listening[00:08:38] Inclusiveness and Team Building[00:17:08] Navigating Change as a Leader[00:20:05] Transactional vs. Transformational Leadership[00:22:55] Balancing Management and Leadership[00:24:28] Understanding Competence and Commitment[00:28:09] The Importance of Being Present[00:29:02] Leveraging Team Strengths[00:33:54] Loving People: The Heart of Leadership[00:37:16] Leadership Development Insights[00:38:23] The Power of Authenticity[00:39:03] Self-Awareness in Leadership[00:39:36] The Impact of Words and Actions[00:44:38] Recruiting the Right People[00:50:55] Creating Clarity and Setting Goals[00:52:53] Accountability and Team Dynamics[01:00:04] Guiding Principles and Urgency[01:01:35] The Importance of HumilityHIGHLIGHT QUOTES[00:02:10] "Leadership is not about your title. Leadership is about your intention and actions."[00:02:35] "Absorb uncertainty. Great teams, full of wonderful people, can't stand ambiguity."[00:06:42] "To be present shows that you care, and that's a big emotion."[00:34:19] "Your whole job as a leader is to inspire others to do their very best. The measure of your personal leadership success is leaving behind even better leaders."[00:35:04] "You need to be vulnerable because you're going to ask questions that will expose you as a leader who doesn't know the answer."[00:36:41] "Great leaders are made, not born." Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.  This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.  Connect with Us: LinkedInYouTubeForce Management

In this short segment of the Revenue Builders Podcast, Brian White shares his perspectives on team motivation and leadership. Brian White, the running backs coach at Bowling Green State University, discusses the invaluable lessons learned from losses, the importance of the human touch in coaching, and the significance of building accountability and selflessness within teams. He elaborates on his coaching philosophy, which includes connecting deeply with players, understanding their backgrounds, and emphasizing the core values of gratitude, grit, and selflessness. White also recounts lessons from his mentor Joe Moore and explains his approach to fostering team spirit and individual excellence.KEY TAKEAWAYS[00:00:50] Lessons from Wins and Losses[00:01:20] The Importance of Human Connection in Coaching[00:01:58] Reaching Players' Genetic Ceilings[00:02:36] Connecting with Players on a Personal Level[00:03:18] Feeding Players: A Coaching Strategy[00:06:35] Core Values: Gratitude, Grit, and Selflessness[00:07:28] Balancing Individuality and Teamwork[00:08:29] Mantra for Success: Play Hard, Fast, and Be a Great TeammateHIGHLIGHT QUOTES[00:01:13] "The most important thing you learn through the losses is that the human touch is the most important component."[00:01:25] "If you have the ability to touch people in a way that they'll relate to, you're going to drive your productivity through the roof."[00:03:13] "People want to be touched and they want you to get involved with them."[00:08:37] "Play as hard as you can, as fast as you can, for as long as you can, and be a great teammate."[00:10:20] "You can be the greatest talent in the world, but if you can't get anybody to follow you, that's a problem."Listen to Mark’s Full Episode Here: https://revenue-builders.simplecast.com/episodes/harnessing-the-power-of-coaching-with-brian-white/Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0Check out John McMahon’s book here:Amazon Link: https://a.co/d/1K7DDC4Check out Force Management’s Ascender platform here: https://my.ascender.co/Ascender/Read Force Management's eBook: https://www.forcemanagement.com/roi-of-sales-messaging Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.  This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.  Connect with Us: LinkedInYouTubeForce Management

In this episode, we bring you snippets of several conversations that focused on Customer Success. Listen as John Kaplan and John McMahon talk with Sasha Anderson, the Global Head of Customer Success at Canva, Dan Barrett the Executive VP of Customers at MongoDB and Allison Pickens Co-Author of the Customer Success Economy. [00:00:13] Sasha Anderson on Customer Success and Consumption Pricing[00:06:30] Dan Barrett on Customer Expectations and Value Demonstration[00:16:35] The Importance of Customer Success in Reducing Churn with Alison PickensDon’t miss the full episodes featuring our guests: Allison Pickens: https://revenue-builders.simplecast.com/episodes/mastering-the-art-of-customer-success-with-allison-pickensSasha Anderson: https://revenue-builders.simplecast.com/episodes/optimizing-a-customer-success-teamDan Barrett: https://revenue-builders.simplecast.com/episodes/the-right-hire-for-customer-success-with-dan-barrettAdditional ResourcesForce Management’s Customer Success Playbook: https://www.forcemanagement.com/driving-renewals-and-nrr-with-customer-successEnjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0Check out John McMahon’s book, The Qualified Sales Leader: https://www.amazon.com/Qualified-Sales-Leader-Proven-Lessons/dp/0578895064 Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.  This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.  Connect with Us: LinkedInYouTubeForce Management

In this episode, John Kaplan and John McMahon talk through their key takeaways from the most popular episodes in our Revenue Builders Archive. We compiled our top five shows based on listener data - tune in as our hosts talk through the following conversations and lessons learned:[00:03:03] The Difference Between Managing and Leading with Jeremy Duggan, President and Board Member at Multiverse.[00:09:27] Sales Best Practices with Mark Wendling, VP of WW Data Cloud Sales at Snowflake.[00:12:54] Sales Stages and Exit Criteria, with Brian McCarthy CRO at Rubrik.[00:19:36] Business Value Assessments, with Doug May SVP of Productivity at Harness.Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0Check out John McMahon’s book, The Qualified Sales Leader: https://www.amazon.com/Qualified-Sales-Leader-Proven-Lessons/dp/0578895064 Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.  This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.  Connect with Us: LinkedInYouTubeForce Management

In this short segment of the Revenue Builders Podcast, Mark Roberge shares some thoughts on AI and how to think about using it to innovate business, rather than automating isolated tasks. It’s part of a larger episode with John Kaplan and John McMahon. KEY TAKEAWAYS[00:00:25] How AI Disrupts Legacy Thinking: Relying on established systems and resources will lead to failure; companies must rethink from scratch.[00:01:41] Big Companies Resist Disruption: Internal power dynamics often prevent large companies from embracing necessary innovation.[00:03:13] AI's Shortcomings in Sales: Many companies focus on automating tasks rather than considering the full customer experience.[00:05:09] AI Co-pilot Concept: Current AI tools are overly iterative, with most companies simply aiming to boost productivity, not revolutionize.[00:05:57] Future of Work with AI: The potential for billion-dollar companies with minimal employees raises questions about capitalism and job creation.HIGHLIGHT QUOTES[00:00:46] Mark Roberge on Innovation: "The minute you say, ‘How can we leverage what we already have?’—game over."[00:01:41] John McMahon on Company Resistance: "The people in power won’t give in easily to disruptions that challenge their status."[00:03:57] Mark Roberge on AI's Shortcomings: "Co-pilot is the pets.com of this era. It’s iterative. It’s not revolutionary."[00:05:57] Mark Roberge on Future Jobs: "AI will lead to the first billion-dollar company with two employees."Listen to Mark’s Full Episode Here: https://revenue-builders.simplecast.com/episodes/innovation-growth-and-failureEnjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0Check out John McMahon’s book here:Amazon Link: https://a.co/d/1K7DDC4Check out Force Management’s Ascender platform here: https://my.ascender.co/Ascender/Read Force Management's eBook: https://www.forcemanagement.com/roi-of-sales-messaging Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.  This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.  Connect with Us: LinkedInYouTubeForce Management

In this episode, John Kaplan and John McMahon talk through each stage of sales management and the important responsibilities that must be mastered at each role.From first-line manager to second-line to VP of Sales and all the way up to the CRO, they tackle the key responsibilities at each role and the key factors that go into coaching and developing their teams at every stage. It’s a great discussion on how these leadership roles intertwine with the ultimate goal of building a system for revenue success. ADDITIONAL RESOURCESCheck out John McMahon’s book, The Qualified Sales Leader: https://www.amazon.com/Qualified-Sales-Leader-Proven-Lessons/dp/0578895064Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0Force Management’s Manager Enablement Resources: https://hubs.li/Q02Vt_xM0HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:01:02] Key Responsibilities of Sales Reps[00:03:46] Challenges of First Line Sales Managers[00:07:03] Territory Management and Fairness[00:11:35] Recruiting and Developing Talent[00:19:46] The Role of Second Line Managers[00:36:07] A Learning Experience in Management[00:38:07] The Impact of Attrition on Sales[00:41:12] Why Sales Reps Fail[00:50:28] The Importance of Time Management[00:55:01] Responsibilities of a CRO[01:04:32] Critical Metrics for Sales SuccessHIGHLIGHT QUOTES[00:07:01] "Management needs to have deep insights into the accounts and the reps. Without that, it's all just guesses." – John McMahon[00:18:16] "If you're a good recruiter, you meet spouses and friends of your hires. You have to zip them up in a body bag if you fail them, and that's serious." – John Kaplan[01:13:37] "Critical activities, proactive processes, and understanding why we're measuring people on these metrics are key components for driving success." – John Kaplan[01:12:51] "It's all about building and maintaining a collective sense of urgency and careful management of quotas and recruiting timelines." – John McMahon Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.  This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.  Connect with Us: LinkedInYouTubeForce Management

In this episode, John Kaplan and John McMahon are joined by Devavrat Shah, CEO and co-founder of Ikigai Labs and MIT professor, to demystify the rapidly evolving landscape of artificial intelligence. The conversation spans a wide array of crucial AI topics including the history and applications of AI, causal inference, explainability, and the integration of AI into sales and forecasting processes. Key highlights include the role of AI in consumption pricing, business model transformations, and job market impacts. Shah underscores the importance of governance, ethical use, and education in AI, offering valuable insights into AI tools from Ikigai Labs and their practical implementations in sectors like healthcare, supply chain, and BFSI. The discussion concludes with a focus on the explosive growth of AI, urging businesses to invest in internal education and to approach AI adoption with a 'proof of value' mindset for sustained success and global upskilling.ADDITIONAL RESOURCESConnect and learn more about Devavrat Shah:https://www.linkedin.com/in/devavrat-shah-63b59a2/Learn more about AI through Ikagai Academy: https://www.ikigailabs.io/ai-academyCheck out Force Management’s guide on implementing AI for B2B Sales teams: https://hubs.li/Q02TG4tZ0Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:03:02] History and Evolution of AI[00:06:21] Understanding AI Terminology[00:18:37] The Role of Explainability in AI[00:26:45] AI in Consumption Pricing and Forecasting[00:33:33] Future Possibilities and Implications of AI[00:35:58] AI's Role in Healthcare and Decision Making[00:37:08] Human-Machine Interaction and AI[00:38:29] Embracing AI Tools in Daily Life[00:40:33] Challenges and Governance in AI[00:42:44] The Importance of AI Governance[00:49:10] Introduction to IKIGAI Labs[00:54:13] AI's Impact on Industries and Consumers[01:01:18] The AI Revolution: Why Now?HIGHLIGHT QUOTES[00:03:15] "AI, statistics, machine learning, data science, for me, all of those terms have intimate relationships." – Devavret Shah[00:04:32] "Humans primarily do two things really well: mind and muscle." – Devavret Shah[01:00:27] "Don't just rush into AI because it's cool. Carefully choose where you go." – Devavret Shah[01:00:51] "Have internal champions who should be educated in terms of how to use AI." – Devavret Shah[01:04:13] "It's time to just upskill a little around AI so that we are not left behind." – Devavret Shah Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.  This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.  Connect with Us: LinkedInYouTubeForce Management

The best sales kickoffs are planned in a way that aligns with the company’s strategic goals and sets your revenue teams up to execute successfully. In this segment, John Kaplan and John McMahon talk through the importance of demonstrating the opportunity your company is providing your revenue teams and why committing their time to your organization is going to be worth it. Force Management’s Sales Kickoff Resources:Five must-dos for leaders on SKO planning: https://hubs.li/Q02SpNpS0Ultimate Sales Kickoff Resource Guide: https://hubs.li/Q02Qr2B80Check out John McMahon’s book here:Amazon Link: https://a.co/d/1K7DDC4Check out Force Management’s Ascender platform here: https://my.ascender.co/Ascender/Read Force Management's eBook: https://www.forcemanagement.com/roi-of-sales-messaging Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.  This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.  Connect with Us: LinkedInYouTubeForce Management

In this episode, John Kaplan and John McMahon are joined by return guest Keno Helmi, a seasoned five-time CRO, to delve into the nuances of negotiation in B2B sales. Keno offers insights into effectively managing price perception and ensuring the customer's focus remains on the value of the solution, rather than cost. With a focus on crafting an impactful ROI and leveraging business cases, Keno highlights the importance of negotiation as a competency requiring strategic planning and training. Tune in to hear a detailed overview of Keno's negotiation protocol, which includes qualifying negotiation conditions, understanding the customer's alternatives, and the importance of preparing for trade-offs to secure a favorable deal.ADDITIONAL RESOURCESConnect and learn more about Keno Helmi: https://www.linkedin.com/in/keno-helmi-74779329/Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:01:07] Kino Helmi's Career Journey[00:02:05] The Importance of Early Negotiation[00:04:51] Characterizing Your Product as Premium[00:08:03] Handling Pricing and Value Discussions[00:12:24] The Role of Discovery in Negotiation[00:26:12] Budgetary Pricing and ROI[00:33:32] Navigating Late-Stage Sales Challenges[00:35:04] The Importance of ROI in Negotiations[00:40:35] Mastering the Art of Shock and Awe[00:41:53] Qualifying the Negotiation[00:43:34] Leveraging Non-Price Elements[00:44:37] Aligning Sales Reps and Company Goals[00:56:31] Establishing a Walkaway PointHIGHLIGHT QUOTES[00:09:25] "Negotiation is a process, not an event."[00:35:47] "Ultimately, you're going to be judged relative to the ROI."[00:41:04] "Shock and awe: No matter what the counter proposal is, fall out of your seat; provoke a reaction."[01:00:13] "Every great deal has a thousand mothers and fathers to it. Everybody signs up and says, 'Oh, we were part of that deal.' Every bad deal is a rep on an island." Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.  This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.  Connect with Us: LinkedInYouTubeForce Management

In this curated episode of the Revenue Builders Podcast, John McMahon and John Kaplan are joined by sales veteran Tammy Sexton, currently CRO at Aerospike, discussing the crucial transition from being an account executive to a first-line manager. Tammy emphasizes the common pitfall of new managers acting as 'super reps' by trying to sell in their style rather than coaching their teams. She shares insights on empowering sales reps, recognizing individual strengths, and fostering lasting behavioral changes through effective coaching. The conversation highlights the importance of not overshadowing AEs in client interactions and allowing them to enjoy the critical negotiation phases. Tammy provides strategies to help new managers succeed in their roles and drive revenue goals without undermining their team's potential.KEY TAKEAWAYS[00:00:45] Transitioning from AE to First Line Manager[00:01:26] Avoiding the Super Rep Trap[00:03:46] Effective Coaching Strategies[00:04:11] Empowering Your TeamHIGHLIGHT QUOTES[00:01:43] "Managers need to recognize when they're becoming super rep and when they're doing their AEs' job for them, as opposed to coaching them."[00:01:59] "Sometimes letting them just fall off once is not a bad thing either."[00:03:50] "Telling them what to do is never really effective. Asking them questions so that they figure out that they could be doing something differently themselves - that's when you're going to actually have a change that's going to be a lasting change in their behavior."[00:04:21] "The most important person at the account is the rep and you're disrespecting the rep in front of the customer, you're not giving any power to the AE."[00:05:09] "Taking that fun part away from them makes them not want to be on your team anymore."Listen to the full episode through this link: https://revenue-builders.simplecast.com/episodes/showing-value-as-a-sales-leader-with-tammy-sexton/Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0Check out John McMahon’s book here:Amazon Link: https://a.co/d/1K7DDC4Check out Force Management’s Ascender platform here: https://my.ascender.co/Ascender/Read Force Management's eBook: https://www.forcemanagement.com/roi-of-sales-messaging Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.  This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.  Connect with Us: LinkedInYouTubeForce Management

In this episode, John Kaplan and John McMahon are joined by Bill Binch, a seasoned sales leader and Operating Partner at Battery Ventures. Together, they explore Bill's extensive career, beginning at major companies like Oracle and PeopleSoft, moving to startups such as Marketo, and eventually stepping into the VC world. Bill shares key lessons on effective sales management, transparent leadership, and strategic hiring. He also emphasizes the importance of consistent messaging, proactive problem-solving, and the integration of new technologies like AI in achieving revenue goals. This episode provides practical insights into growing within the sales domain, understanding the motivations behind career transitions, and the roles of anticipation and deliberate growth for CROs looking to evolve into advisory or operating positions within investment firms.Tune in and learn more on this episode of The Revenue Builders Podcast.ADDITIONAL RESOURCESConnect and learn more about Bill Binch:https://www.linkedin.com/in/bill-binch-302a4a2/Listen to Bill's podcast: https://podcasts.apple.com/gb/podcast/sound-bites-with-bill-binch/id1732334718Read Bill's Content: https://www.battery.com/blog-author/bill-binch/Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:01:33] Lessons from Oracle and PeopleSoft[00:04:32] Purposeful Career Moves and Sacrifices[00:09:02] Navigating Career Challenges and Mentorship[00:13:05] The Importance of Learning and Patience[00:32:19] Transitioning to Smaller Companies[00:45:57] Transparency and Community Building at Marketo[00:47:13] Simplifying the Message: A CRO's Skill[00:48:48] Recruitment Challenges and Strategies[00:51:55] Building a High-Performance Sales Team[00:52:37] The Importance of Employee Value Proposition[00:55:47] Traits of Successful Sales Reps[00:59:28] The Role of a CRO in a Startup[01:01:07] Navigating the CRO-CEO Relationship[01:05:25] Forecasting and Accountability[01:09:48] Transitioning to an Operating Partner Role[01:18:43] Advice for Aspiring CROs and Board MembersHIGHLIGHT QUOTES[00:02:28] "People that raise their hands and say the word yes, opportunities open up for you when that happens." — Bill Binch[00:10:50] "Learn, earn, and return. And you don't ever stop; as you grow, you acquire more of those stages." — Bill Binch[00:11:00] "So it starts with learning your craft, learning your skill, getting good at something." — Bill Binch Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.  This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.  Connect with Us: LinkedInYouTubeForce Management

In this curated episode of the Revenue Builders Podcast, John McMahon and John Kaplan are joined by Hollie Castro, a seasoned Chief People Officer and business transformation expert. Hollie delves into the importance of fostering deeper, more meaningful connections with team members to enhance leadership effectiveness. By understanding your people’s strengths, motivations, and cultural backgrounds, leaders can create more cohesive and innovative teams. Hollie shares her own experiences, emphasizing curiosity, empathy, and how to navigate diverse teams to achieve transformation. Tune in to discover practical tips on building trust, hiring strategies, and the role of selfless leadership.KEY TAKEAWAYS[00:01:20] Emphasizing customer-centricity across an organization is crucial for success, but not always a prevalent mindset.[00:02:05] Leaders must cultivate curiosity to understand their team's deeper motivations and perspectives.[00:03:00] Misunderstanding cultural norms can hinder leadership effectiveness—adjusting to audience needs is key.[00:05:05] Hiring strategies should go beyond skills to include characteristics that complement and balance the team.[00:08:03] Diverse perspectives drive innovation—leaders should embrace differences rather than surround themselves with like-minded people.[00:09:51] The huddle analogy highlights the importance of fostering selfless teammates rather than selfish individuals.HIGHLIGHT QUOTES[00:02:05] "As a leader, getting really curious about the individual in front of you, in a way that is respectful, but maybe goes a layer deeper than we went 10 years ago."[00:03:46] "The more information I have about my audience, the better communicator I'm going to be."[00:05:54] "Bringing in a new mindset to a team can either enhance or detract—leaders must assess team composition carefully."[00:09:29] "If you look around and everyone looks, talks, and sells like you, there's probably an area of opportunity you're missing."[00:10:35] "The huddle knows. If you’re selfish, the huddle won’t accept it."Listen to the full episode through this link: https://revenue-builders.simplecast.com/episodes/hiring-in-the-post-covid-19-era-with-hollie-castroEnjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0Check out John McMahon’s book here:Amazon Link: https://a.co/d/1K7DDC4Check out Force Management’s Ascender platform here: https://my.ascender.co/Ascender/Read Force Management's eBook: https://www.forcemanagement.com/roi-of-sales-messaging Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.  This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.  Connect with Us: LinkedInYouTubeForce Management

In this episode, John Kaplan and John McMahon are joined by Sasha Anderson, Global Head of Customer Success at Canva and customer success management (CSM) expert to explore the evolving role of CSMs in sales organizations. The discussion covers whether CSMs should be more commercially focused or technical, based on product complexity and pricing models. Sasha emphasizes the importance of driving customer value and usage, especially in consumption-based models where revenue is tied to product usage. The conversation also delves into the challenges of specialization, the need for alignment between sales and CS teams, and the importance of performance metrics and operating rhythms. Practical advice is provided on building a high-performance culture within CSM organizations. This episode is a must-listen for leaders aiming to optimize their customer success strategies.Tune in and learn more on this episode of The Revenue Builders Podcast.ADDITIONAL RESOURCESConnect and learn more about Sasha Anderson: https://www.linkedin.com/in/sasha-b-anderson/HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:00:43] The Evolution of the CSM Role[00:01:32] Commercial vs. Technical Focus for CSMs[00:02:22] Impact of Consumption-Based Models[00:04:30] Challenges and Strategies in CSM[00:08:47] The Shift from Customer Support to Business Partner[00:11:13] Aligning CS with Revenue Goals[00:16:55] Building Strong Relationships Between CS and Sales[00:19:42] The Importance of Customer Engagement Models[00:28:58] Aligning Sales and Customer Success[00:31:18] The Importance of Specialization[00:31:55] Pros and Cons of Specialization[00:34:52] When to Consider Specialization[00:38:11] Performance Management in Customer Success[00:46:51] Building a High-Performance Culture[00:48:55] Operating Cadence in Customer SuccessEnjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0HIGHLIGHT QUOTES[00:28:47] "Tight handoffs are so important...if you don't understand that there's a competitor sitting right there that understands it and they're willing to take advantage of that opportunity."[00:49:21] "The whole point of the operating cadence is a couple different things: everyone should know what's expected on them on what cadence too."[00:52:12] "If you want one of these roles in CS, in today's environment, you better know how to communicate up."[00:53:28] "As a CS leader, you're responsible for owning the narrative with your C suite, with your customers, with your board about what's happening in the business. And if you don't own the narrative, somebody else is going to own it for you." Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.  This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.  Connect with Us: LinkedInYouTubeForce Management

This short segment comes from our recent episode on Reasons Deals Don’t Close with Force Management’s Anne Gary. Today’s conversation focuses specifically on metrics - how to align them to your buyer and why reps often struggle with getting this critical information from the customer. Be sure to check out the full episode with Anne here: https://revenue-builders.simplecast.com/episodes/key-reasons-deals-dont-closeDon’t miss Force Management’s webinar on Building Consensus with Metrics. It’s geared towards reps and front-line managers. Share it with your teams. Here’s the link to sign up: https://hubs.la/Q02PG1Cf0 Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.  This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.  Connect with Us: LinkedInYouTubeForce Management

If you’re beginning to plan next year’s sales kickoff, this episode is a must-listen. John Kaplan and John McMahon talk about what the best SKOs do and how to structure the event so it’s meaningful, motivating, and focused on execution.Force Management has a list of free resources to help you align your SKO to your growth strategy. Check them out here: https://hubs.li/Q02Qr2B80Also check out the podcast on building alignment with partners featuring Mongo DB’s Alan Chhabra: https://hubs.li/Q02Qr7Wn0 Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.  This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.  Connect with Us: LinkedInYouTubeForce Management

In this episode of the Revenue Builders Podcast, John McMahon and John Kaplan dive deep into the mechanics of closing high-stakes deals with industry experts Carl Froggatt and Joe Lynch. Drawing from their experience at Deep Instinct and Citibank, Carl and Joe discuss how leveraging expert knowledge—what Kaplan calls the "100-pound brains"—is crucial for aligning stakeholders, solving business problems, and ensuring successful deal outcomes. Learn how to strategically engage these experts early in the sales process and navigate complex client environments like Citibank. This episode offers actionable insights for anyone involved in enterprise sales, focusing on building strong internal and external champions.KEY TAKEAWAYS[00:02:09] The importance of understanding that companies like Citibank buy technology to solve business problems, not because it's "cool and flashy."[00:03:21] Building strong internal champions is as vital as having external champions. Relationships and sweat equity matter.[00:04:38] Similar-sized customers in the same vertical generally have the same needs, but their maturity levels can vary greatly.[00:06:20] Collaboration with key stakeholders to prioritize and validate business goals is crucial for successful pilot outcomes.HIGHLIGHT QUOTES[00:02:09] "Citi's not going to buy technology because it's cool and flashy; they're going to buy it to solve a business problem."[00:03:21] "Internal champions are just as important as external champions—building that personal and professional relationship is key."[00:06:20] "We just had so much data and due diligence, with champions like Carl helping us validate what really hits the nail on the head."Check out John McMahon’s book here:Amazon Link: https://a.co/d/1K7DDC4Check out Force Management’s Ascender platform here: https://my.ascender.co/Ascender/Read Force Management's eBook: https://www.forcemanagement.com/roi-of-sales-messaging Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.  This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.  Connect with Us: LinkedInYouTubeForce Management

In this episode, John McMahon and John Kaplan dive deep into the essential elements of navigating job transitions from the perspective of a candidate. They discuss how to sharpen your focus, effectively network, and manage your energy to ensure success when hunting for your next sales or leadership role. With practical insights from industry leaders, this episode provides listeners with actionable advice on how to align personal energy with career goals, tackle interviews, and differentiate between position and opportunity.Tune in and learn more on this episode of The Revenue Builders Podcast.HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:01:32] Understanding the importance of doing your homework before pursuing job opportunities.[00:02:09] The importance of expanding your network discreetly and strategically.[00:02:28] Energy management over time management: Focus on roles that energize you.[00:03:12] How to assess if an opportunity aligns with your energy and long-term goals.[00:05:03] Why prioritizing opportunity over position is crucial for long-term career growth.[00:07:32] The significance of being able to recruit talent when interviewing for leadership roles.[00:10:37] Treating interviews like sales calls: Ask great discovery questions and be a problem solver.[00:11:06] Demonstrating your ability to solve problems the company is facing as a candidate.[00:12:53] How to stand out during the interview process: A memorable story about silence, confidence, and a wink.HIGHLIGHT QUOTES[00:02:28] “People talk about time management. I don't believe time management exists. What I believe in is energy management.”[00:03:12] “You have to be honest about the things that give you energy and those that drain you.”[00:05:50] “90 percent of the time, people pick the position over the opportunity, and two years later, they call me back saying I was right.”[00:07:11] “When recruiting sales leaders, it’s not just about selling or managing—it's about who they can bring with them.”[00:10:37] “Prepare for an interview like a sales call: Ask discovery questions and be a problem solver.”[00:12:53] “To stand out, sometimes silence and confidence say more than words.” Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.  This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.  Connect with Us: LinkedInYouTubeForce Management

Thank you for listening to Revenue Builders. Listen to this brief message from John Kaplan.Don’t miss Force Management’s upcoming webinar: Your SKO: Common Mistakes You Can’t Afford to Make. They’ll talk about how to get beyond the “event’ and use it to focus on year-long execution. Sign up here: https://tinyurl.com/ndma6es7 Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.  This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.  Connect with Us: LinkedInYouTubeForce Management

In this episode, John Kaplan and John McMahon dive into the intricacies of leadership, coaching, and team dynamics with Brian White, the Running Backs Coach at Bowling Green. They explore the parallels between sports and sales leadership, emphasizing the importance of will, skill, and creating a team-oriented atmosphere. White shares insights from his illustrious career, including his coaching philosophy, the importance of building intimate relationships with players, and balancing individual and team goals. The discussion also addresses the evolving challenges in coaching amidst a backdrop of changing team compositions and maintaining a competitive edge. Tune in for an engaging session filled with practical advice and inspiring anecdotes on leading and motivating high-performance teams.Tune in and learn more on this episode of The Revenue Builders Podcast.ADDITIONAL RESOURCESConnect and learn more about Brian White:https://www.linkedin.com/in/brian-white-38bb5716a/HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:04:20] Brian White's Coaching Journey[00:08:12] Lessons from Wins and Losses[00:09:04] The Role of a Coach[00:13:05] Building a Team Culture[00:19:58] Effective Communication in Coaching[00:25:10] Creating a Roadmap for Success[00:27:27] Competitive Memory in Sports[00:27:57] The Importance of Fundamentals[00:29:28] Intimacy in Coaching[00:30:38] The Role of Feedback[00:31:30] Coaching vs. Teaching[00:32:12] Leadership and Parenting[00:33:22] Creating a Comfortable Environment[00:34:33] Being Coachable[00:41:37] Evolving as a Coach[00:44:24] Skill and Will MatrixHIGHLIGHT QUOTES[00:09:25] "The role of a coach is to help you reach your genetic ceiling. I want you to get a concussion banging your head on your genetic ceiling."[00:07:17]"For every buyer, there has to be a seller. It’s not real complicated—when the market crashed, there were no buyers. Simple wisdom applies to life as well."[00:15:49] "Play as hard as you can, as fast as you can, for as long as you can—and be a great teammate."[00:10:21] "People haven’t changed; they still want to be touched and connected with on a human level." Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.  This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.  Connect with Us: LinkedInYouTubeForce Management

In this episode of the Revenue Builders Podcast, John McMahon and John Kaplan are joined by Scot Loeffler, head football coach at Bowling Green State University and a former quarterback coach for Tom Brady at Michigan. The discussion centers on the challenges and strategies of rebuilding a football team, including the importance of hiring experienced staff and aligning them with a shared vision. Loeffler emphasizes focusing on the majority who contribute positively rather than the minority who resist change, and expresses gratitude for the time and support provided by Bowling Green to properly rebuild the program. This episode offers valuable insights for leaders looking to build the right team and drive successful organizational change.KEY TAKEAWAYS[00:00:35] Challenges of Rebuilding a Team[00:01:19] Hiring the Right People[00:02:16] Establishing and Maintaining Culture[00:04:45] Focusing on Positive Leadership[00:05:52] The Importance of Time in RebuildingHIGHLIGHT QUOTES[00:02:16] “We simply took the business model that we knew at the University of Michigan and translated it into Bowling Green.”[00:05:00] “As this process was moving along, I found myself as a leader, really concentrating on the 10 percent that was bad rather than the 90 percent of my good kids.”[00:06:04] “In my industry, time is the ultimate essence. I was very fortunate to walk into this organization and they said that we're going to rebuild the whole thing.”[00:06:51] “It always takes a little bit longer than you think to turn around a program.”Listen to the full episode through this link: https://revenue-builders.simplecast.com/episodes/story-of-a-turnaround-the-long-game-of-leadershipCheck out John McMahon’s book here:Amazon Link: https://a.co/d/1K7DDC4Check out Force Management’s Ascender platform here: https://my.ascender.co/Ascender/Read Force Management's eBook: https://www.forcemanagement.com/roi-of-sales-messaging Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.  This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.  Connect with Us: LinkedInYouTubeForce Management

In this episode, John Kaplan and John McMahon dive deep into the intricacies of why B2B sales deals often don't close successfully. Special guest Anne Gary joins the discussion for the third time to offer insights into the common pitfalls in the sales process, from poor discovery and scoping to failed champion development and suboptimal engagement with economic buyers. They provide actionable advice on how to slow down and properly align your sales strategy with the customer's pain points, metrics, and decision criteria to close deals effectively. They emphasize the importance of thorough preparation, understanding customer pain points, building solid champions, and creating a compelling proof of value. The episode is a must-listen for any sales professional looking to refine their approach and increase their close rates.Tune in and learn more on this episode of The Revenue Builders Podcast.HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:02:04] Why Deals Don't Close: Discovery Stage[00:03:41] The Importance of Proper Preparation[00:11:42] Metrics and Measuring Success[00:19:02] Building Trust and Overcoming Hesitation[00:32:57] Finding and Leveraging Champions[00:39:54] Understanding Deal Patterns: M, W, and L[00:40:36] The Importance of Multi-Threading in Sales[00:41:53] Developing Trust with Potential Champions[00:46:33] Economic Buyers and Their Influence[00:54:46] Navigating Proof of Value (POV)[01:02:39] Closing the Deal: Overcoming Common ChallengesHIGHLIGHT QUOTES[00:03:08] "The biggest mistake we make is hoping the customer will connect the dots from the features and functions to the quantifiable impact that you have on solving the business problem."[00:09:21] "If you’re measured on how many meetings you get, you can get a lot of meetings, but they may not be with the right person." [00:13:34] "Metrics are hard because a lot of reps don’t know how a customer should be measuring success based on the problems and solutions discussed."[00:19:15] "Sometimes customers hold back on metrics because they don’t trust you yet."[00:46:11] "I'm willing to be led, provided you can take me to a place I can't get to on my own."[00:47:49] "If you're selling anything that's worth anything, they're never going to have a budget for it."[00:49:22] "Economic buyers need their own champions inside the account." Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.  This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.  Connect with Us: LinkedInYouTubeForce Management

In this curated episode of the Revenue Builders Podcast, John McMahon and John Kaplan are joined by Mark Banfield, CEO of 1E, to discuss the importance of building trust in sales. The conversation delves into how integrity, emotional intelligence, and a deep understanding of the customer’s needs are critical in establishing trust. They also explore how elite sellers differentiate themselves by turning technical capabilities into business outcomes and guiding champions within an organization. Whether you're a seasoned sales professional or just starting, this episode offers invaluable insights on fostering trust and achieving sales success.KEY TAKEAWAYS[00:01:18] Integrity and emotional intelligence as cornerstones of trust-building.[00:02:28] The importance of understanding both the business and personal objectives of customers.[00:03:14] The value of patience and deep understanding during the discovery phase.[00:04:09] Attaching to the biggest business issues: Turning technical capabilities into customer outcomes.[00:04:59] Preparing customers for internal communication: A crucial step in building trust.HIGHLIGHT QUOTES[00:01:49] "Selling is more about listening than it's about anything else.[00:02:48] "Integrity happens by your actions—what you say you're going to do, you do."[00:04:09] "You have to attach yourself to the biggest business issue facing that customer. Once you do that, the road is paved with gold."[00:04:33] "When they allow you to influence that decision criteria with your differentiation, that's trust."Listen to the full episode through this link: https://revenue-builders.simplecast.com/episodes/improving-productivity-and-reducing-friction-in-the-workplace-with-mark-banfieldCheck out John McMahon’s book here:Amazon Link: https://a.co/d/1K7DDC4Check out Force Management’s Ascender platform here: https://my.ascender.co/Ascender/Read Force Management's eBook: https://www.forcemanagement.com/roi-of-sales-messaging Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.  This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.  Connect with Us: LinkedInYouTubeForce Management

In this episode, John Kaplan and John McMahon are joined by Mark Roberge, former CRO of HubSpot and co-founder of Stage 2 Capital. They dive deep into Clayton Christensen’s book, 'The Innovator's Dilemma,' exploring why well-managed companies fail despite their best efforts to innovate. The discussion covers historical and present examples of disruptive vs. sustaining technologies, with a focus on how companies can adapt in the rapidly changing tech landscape, especially with the emergence of AI. Insightful anecdotes from their careers and practical advice for business leaders make this a must-listen for anyone navigating the world of B2B sales and technology.Tune in and learn more on this episode of The Revenue Builders Podcast.ADDITIONAL RESOURCESConnect and learn more about Mark Roberge: https://www.linkedin.com/in/markroberge/HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:01:26] Discussing The Innovator's Dilemma[00:04:24] Relevance of The Innovator's Dilemma Today[00:05:51] Sustaining vs. Disruptive Innovation[00:07:12] Historical Examples of Disruptive Innovation[00:08:53] Challenges of Adapting to Disruptive Technologies[00:17:47] The Role of AI in Future Disruptions[00:30:19] The Evolution of Job Markets[00:30:36] AI's Impact on Insurance Companies[00:31:43] Disrupting Established Companies[00:32:48] Challenges of Acquisitions[00:33:45] Strategies for Cloud Transition[00:44:11] The Role of SMBs in Innovation[00:48:29] HubSpot's Unique ApproachHIGHLIGHT QUOTES[00:04:08] "I just think therapists are like the best analog for just great salesmanship because if you walk into a therapy session, you're bummed out. You walk out, you're friggin jazzed about life and all they did was ask you eight questions."[00:06:39] "We were in a sustaining innovation realm...you follow that, you're going to be bankrupt in five years."[00:10:04] "The promise of AI is to get rid of the people, to get rid of the salespeople. And when you look at today’s sales tech big players, their entire business model is based on charging per person. How the hell are they going to survive in a world where the number of salespeople a company has is declining?"[00:16:47] "The move to cloud infrastructure, subscription pricing, and shifting to inside sales — for a big company, these changes are nearly impossible to make." Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.  This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.  Connect with Us: LinkedInYouTubeForce Management

In this curated episode of the Revenue Builders Podcast, John McMahon and John Kaplan dive into the transformative potential of AI in sales with insights from James Underhill, Senior Director for Sales Innovation at MongoDB. The discussion covers how AI can enhance sales productivity across the funnel, from territory management to post-sale processes. James shares his experiences and strategies for using AI to help sales reps focus on what truly matters—building strong relationships and driving revenue.KEY TAKEAWAYS[00:01:19] The importance of reframing customer problems to build trust.[00:01:54] AI's role in contextualizing top-of-the-funnel data.[00:02:40] Middle-of-the-funnel AI applications: CRM and knowledge management.[00:03:19] Bottom-of-the-funnel AI uses: Renewal, upsell, and customer usage insights.[00:05:16] The distinction between what AI should be used for vs. what it can be used for.[00:06:51] AI as a tool for sales reps and leaders, not a replacement.HIGHLIGHT QUOTES[00:01:19] "When somebody helps to reframe a problem that I have in a way I hadn’t thought of, that’s when I know this is a great seller."[00:05:16] "It’s important to have the tools to augment the information you have, but decisions should still be made by people."[00:06:51] "The value proposition for AI is what it can do for the reps and sales leaders, not to them."Listen to the full episode through this link: https://revenue-builders.simplecast.com/episodes/the-impact-of-ai-on-sales-with-james-underhillCheck out John McMahon’s book here:Amazon Link: https://a.co/d/1K7DDC4Check out Force Management’s Ascender platform here: https://my.ascender.co/Ascender/Read Force Management's eBook: https://www.forcemanagement.com/roi-of-sales-messaging Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.  This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.  Connect with Us: LinkedInYouTubeForce Management

In this episode, John Kaplan and John McMahon welcome Jake Zweig, a former Navy SEAL, college football coach, and leadership development expert. Jake shares his inspiring journey from his formative years in Washington State to his achievements at the U.S. Naval Academy and beyond. The discussion covers his unyielding drive to win, lessons in leadership, and the significance of mentorship. Jake also explains his approach to identifying and developing leaders, which involves a deep understanding of their capabilities and a relentless pursuit of excellence. Tune in to hear Jake's valuable insights and powerful, real-life anecdotes on resilience and leadership.Tune in and learn more on this episode of The Revenue Builders Podcast.ADDITIONAL RESOURCESConnect and learn more about Jake Zweig: https://www.linkedin.com/in/jakezweig/HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:03:36] Jake's Upbringing and Early Influences[00:06:22] Academic Achievements and Early Leadership[00:11:48] Journey to the Naval Academy[00:20:41] Challenges and Lessons at the Naval Academy[00:22:17] Transition to SEAL Training[00:25:41] Athletic Pursuits and Wrestling at Navy[00:30:49] Leadership Lessons from Bad Examples[00:32:42] Current Endeavors and Leadership Philosophy[00:35:22] The Importance of Hard Work and Dedication[00:36:07] Developing Leadership Skills[00:38:07] Characteristics of Successful Leaders[00:40:22] Emotional Intelligence and Intuition[00:41:53] The Role of Upbringing in Success[00:45:08] The How: Teaching and Mentorship[00:46:25] Real-Life Mentorship Success Stories[00:52:57] The Blueprint to Success[00:54:46] The Importance of Execution and Adaptability HIGHLIGHT QUOTES[00:32:30] "I'm about leadership and results. My job is to make sure those freshmen get grounded, have a great foundation for the rest of the time at the Naval Academy, and they learn good leadership. Screaming at people is not good leadership. That's bad leadership."[00:35:14] "They got to be a capable person. If you're not a capable person, I can't put you in charge. The next thing I look for is, do you want to be good? Because there's a lot of people out there that are super capable and they don't want to do the work to be great."[00:40:22] "Yeah, all of the things you said play into EQ, right? Like your emotional intelligence, your ability to talk to somebody and understand where they came from and who they are and how you can relate to them." Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.  This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.  Connect with Us: LinkedInYouTubeForce Management

In this curated episode of the Revenue Builders Podcast, John McMahon and John Kaplan discuss the pivotal role of champions in accelerating sales performance. John McMahon explains the necessity of earning trust, educating, and developing champions to effectively sell on your behalf. He emphasizes the importance of differentiating your product and preparing champions to handle objections in competitive scenarios. Additionally, the discussion highlights the distinctions between 'coaches' and 'champions' and the significance of understanding influence and authority within an organization. This episode is a comprehensive guide for sales professionals aiming to leverage internal champions to drive success.KEY TAKEAWAYS[00:00:22] The Role of Champions in Sales[00:00:43] Building Trust and Educating Your Champion[00:01:09] Preparing Champions for Objections[00:01:55] Role-Playing Scenarios with Champions[00:03:41] Defining Coaches vs. Champions[00:04:03] Understanding Influence and Authority[00:05:31] Real-World Example: Selling to the Right PersonHIGHLIGHT QUOTES[00:00:48] "First, you got to earn trust and you have to help educate and develop your champion."[00:01:09] "When that champion goes into a meeting to talk about you and your product, there's going to be a competitor's champion in that same room."[00:00:48] "You have to almost make them an internal salesperson because when you're not there, they have to basically sell on your behalf."[00:05:07] "Stay away from Nina and stay away from Annie. Nina is no influence and no authority and Annie is authority and no influence."[00:05:26] "What’s the difference between an org chart and a power chart? Authority and influence."Listen to the full episode through this link: https://revenue-builders.simplecast.com/episodes/a-closer-look-at-champions/Check out John McMahon’s book here:Amazon Link: https://a.co/d/1K7DDC4Check out Force Management’s Ascender platform here: ttps://my.ascender.co/Ascender/Read Force Management's eBook: https://www.forcemanagement.com/roi-of-sales-messaging Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.  This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.  Connect with Us: LinkedInYouTubeForce Management

In this episode, John Kaplan and John McMahon welcome back Hollie Castro, a seasoned business executive and advisor, as they delve into key challenges and opportunities in today's B2B sales environment. They cover topics ranging from managing multigenerational workforces and enhancing communication to leveraging generative AI for efficiency and innovation. Hollie shares her extensive experience in human capital management and transformative strategies, underscoring the importance of curiosity, leadership clarity, and ethical considerations in adopting new technologies. The episode also explores the implications of AI on hiring practices, skill development, and the future of work.Tune in and learn more on this episode of The Revenue Builders Podcast.ADDITIONAL RESOURCESConnect and learn more about Hollie Castro: https://www.linkedin.com/in/hollie-castro/HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:00:56] Meet Hollie Castro: Board Member and Business Executive[00:04:00] Understanding Generational Differences in the Workforce[00:07:56] Effective Leadership and Communication Strategies[00:13:01] Building Diverse and High-Performing Teams[00:27:23] The Role of Generative AI in Modern Business[00:31:52] Efficiency and Job Displacement[00:33:34] Innovative Applications of Gen AI[00:35:04] Challenges and Concerns with AI[00:35:55] The Human Element in AI[00:37:22] AI's Impact on Hiring and Education[00:38:48] Adapting to AI in Business[00:41:49] Personal Experiences with AI[00:48:25] Skills and Attributes for the FutureHIGHLIGHT QUOTES[00:05:39] “Millennials are digital pioneers, highly value education and work-life balance, while Gen Z are digital natives with a strong entrepreneurial spirit and focus on mental health awareness.” - Hollie Castro[00:09:04] “Clarity is kind. As a leader, being very clear about what you value, what you expect, and how you measure performance is crucial.”[00:21:15] “If you look around and everyone looks like you or sells like you, there’s probably an area of opportunity you’re missing for innovation.” Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.  This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.  Connect with Us: LinkedInYouTubeForce Management

In this curated episode of the Revenue Builders Podcast, John McMahon and John Kaplan are joined by the Airtable CRO, Paul Ohls, to discuss the critical steps new Chief Revenue Officers (CROs) should take when joining a new organization. They delve into the importance of identifying and leveraging existing areas of success, understanding the nuances of the current sales environment, and balancing proven strategies with necessary adaptations. Whether you're a new CRO or a seasoned sales leader, this episode provides valuable insights on how to prioritize and implement changes effectively to drive revenue growth.KEY TAKEAWAYS[00:00:35] Challenges for New CROs[00:01:13] Identifying Pockets of Success[00:02:18] Reverse Engineering Success[00:03:01] Adapting Playbooks for New Environments[00:05:09] Universal Sales FundamentalsHIGHLIGHT QUOTES[00:01:01] "Coming into a new role, you have to let people know you're not a magician. It's about prioritization of what to do first."[00:03:52] "You earn a ton of credibility by diving into what's working."[00:05:02] "It's like a Venn diagram... there are universal things that don't really change."[00:05:45] "Focus on the fundamentals and see if they test for real right now or if they need optimization."Listen to the full episode with Paul Ohls through this link: https://podcasts.apple.com/au/podcast/focusing-on-the-fundamentals-with-paul-ohls/id1610203369?i=1000633465533Check out John McMahon’s book here:Amazon Link: https://a.co/d/1K7DDC4Check out Force Management’s Ascender platform here: https://my.ascender.co/Ascender/Read Force Management's eBook: https://www.forcemanagement.com/roi-of-sales-messaging Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.  This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.  Connect with Us: LinkedInYouTubeForce Management