Rethink Retail: Digital Acquisition & AI in Mattress Sales with Dormeo

On this episode of Rethink Retail, host Alex Baker chats with Robert Pratley from Dormeo UK, live from the Retail Technology Show! Rob, Dormeo UK Digital Manager, shares his journey into digital strategy, diving into paid social, paid search, and affiliate marketing. Discover how Dormeo is revolutionizing the customer experience, challenging traditional mattress sales, and leveraging data to meet needs cost-effectively. 📈 We also explore the buzz around AI in retail, the evolving search landscape, and the power of tailored messaging. If you're ready to rethink how retail brands connect, this episode is for you! 💡 Join our global retail community: www.globalretailleaders.com