How do you build loyalty with a million customers—and their dogs?
In this RETHINK Retail episode, host Shannon Flan…
April 21, 202515m 55s
Audio is streamed directly from the publisher (feeds.soundcloud.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In this RETHINK Retail episode, host Shannon Flanagan chats with Kristen Elmer, VP of D2C Sales at Bark, about how the brand behind BarkBox uses data, personalization, and lifestyle-driven merchandising to keep tails wagging.
🔹 Key Topics & Timestamps
[01:00] Kristen’s 7-year journey at Bark
[03:00] Shopify migration: Enhancing customer experience
[06:00] Personalization through data: breed, toy preferences, allergies
[08:00] Cohort curation: birthdays, football fans, Halloween lovers
[10:00] Retail expansion and what’s next for Bark
[13:00] Bestsellers and Kristen’s favorite product
🎧 Tune in to hear how Bark is transforming D2C e-commerce with heart, humor, and serious tech smarts.
🔗 Join the community or apply to be a guest: www.globalretailleaders.com