Cracking the Code: Using Analytics to Know Your Customer - with Celso Borges from PepsiCo
Exploring Direct-to-Consumer Dynamics In this ep…
June 30, 202410m 27s
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Show Notes
Exploring Direct-to-Consumer Dynamics
In this episode of the RETHINK Retail podcast, Top Retail Expert Yael Kochman and Global Retail Leader Celso Borges, VP & Head of e-Commerce Europe at PepsiCo discuss the evolution of direct-to-consumer (DTC) strategies.
Learn how DTC models transform customer interactions with data and analytics.
Key Highlights:
📊 Importance of Customer Data
🔍 Power of Analytics
🛒 Personalized Value Creation
"With the right focus on data and analytics, brands can create lasting relationships." - Celso Borges
Stay tuned to learn how DTC strategies are reshaping retail.