AI-Powered Consumer Insights for the New Retail Era
What happens when survey-based consumer research …
December 12, 202522m 7s
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Show Notes
What happens when survey-based consumer research gets replaced by real-time, AI-orchestrated insight?
At GroceryShop 2025, host Kirat Anand sits down with Trevor Sumner, CEO of iGenie.ai, to unpack how the company is redefining a $35B insights industry.
They explore:
- Why traditional surveys fail — and why 70% of responses are unusable
- How iGenie analyzes billions of real consumer signals across search, social, video, and reviews
- How AI-driven insight accelerates innovation cycles from 18 months to 2–3 months
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