Rebel in the Energy Drink Category - Doug DuMars of Rebellious Beverage Company
Retail Is Your Business - retailtech and retail innovation · MouthMedia Network
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Show Notes
For nearly 20 years, Doug DuMars worked in finance, managing portfolios for companies like Kraft and Pepsi. Then two years ago, Doug saw a chance to disrupt the energy drink category with Rebellious Infusions; an all-natural, organic product with high levels of antioxidants and zero to low caffeine. Plus they're designed to boost the immune system -- a far cry from their chemical-filled competitors. Doug is looking to disrupt a highly competitive category: energy drinks. He started Rebellious Infusions because he wanted people to reimagine their idea of energy drinks into something that's actually good for you, plus with added health benefits you won't find in other products. Doug offers insights on how the beverage industry has changed over his career, where it's going, and what can be expected in the future.
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