Episode 99
#99 Levi Strauss & Co.’s Chip Bergh: Reviving a brand that stands for something
Retail Gets Real · National Retail Federation
January 16, 201920m 52s
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Show Notes
Levi’s experienced almost a decade of sales stagnation and nearly lost a generation of young consumers, but new leadership and a clear strategy helped the brand reclaim lost ground and reemerge as a cultural touchstone. On this episode, we talk with Levi Strauss & Co. President and CEO Chip Bergh, who was recently recognized as “The Visionary” by NRF.
Learn more at retailgetsreal.com.