Episode 66
#66 Millennial parents shop differently than other parents
Retail Gets Real · National Retail Federation
July 9, 201821m 15s
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Show Notes
In the Spring 2018 Consumer View report, NRF takes a look at how millennial parents, now ages 24-37, are shopping differently than previous generations of moms and dads. NRF’s Head of Consumer Research Katherine Cullen presents the findings to two parents — one a millennial and the other a Gen X-er — to get real-world examples that reveal shifting consumer behavior trends. Listen to learn more about how generational differences are shaping today’s retail.
Learn more at www.nrf.com.