370. Poshmark’s new take on secondhand retail
Retail Gets Real · National Retail Federation
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Show Notes
Steven Tristan Young, Poshmark’s chief marketing officer, joins us to chat about how Poshmark is revolutionizing resale with live shopping experiences, AI technology and sustainable gifting. We also chat about Poshmark’s multichannel marketing strategies and Young’s passion for marketing. Plus, he shares details of his career journey and the best leadership lessons he’s ever learned.
(00:00:00) Introductions
(00:01:17) Young’s career journey
(00:05:28) The Poshmark customer
(00:07:38) The journey of buying and selling on Poshmark
(00:10:19) Poshmark’s stack of marketing strategies
(00:11:46) The live shopping experience
(00:15:03) Poshmark’s vision for AI
(00:17:13) Holiday shopping trends and sustainable gifting
(00:21:29) Authenticating resale products
(00:23:19) Young’s leadership lessons
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