Episode 361
361:How Gen Z is redefining retail
Retail Gets Real · National Retail Federation
September 10, 202425m 10s
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Show Notes
Born between 1998 and 2012, Generation Z is estimated to encompass more than 2 billion people worldwide and are the first group of consumers to be born entirely within the digital age. Rachel Bonsignore, vice president of NIQ Consumer Life, answers our questions about Gen Z consumers: how they differ from other generations and what retailers can do to connect with this group.
Learn more at retailgetsreal.com.