Episode 340
340: 32 ways to order a Big Mac: Leading the digital transformation of McDonald’s
Retail Gets Real · National Retail Federation
March 12, 202430m 20s
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Show Notes
Live from Retail’s Big Show in New York City—Caleb Pearson, VP of US customer engagement at McDonald's, talks about his career journey, McDonald's extremely popular app and how McDonald's uses digital strategies to keep customers of all generations coming back.
Learn more at retailgetsreal.com.