Episode 288
288. Buying for baby with Babylist Chief Growth Officer Lee Anne Grant
Retail Gets Real · National Retail Federation
November 8, 202229m 45s
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Show Notes
Babies need a lot of stuff, which is why expectant parents spend 40 hours on average building out their baby registry. On today’s show, Lee Anne Grant, Chief Growth Officer at Babylist, discusses her career path from babysitter to Babylist, how the company uses TikTok and the metaverse to meet their consumers where they are, and the evolution of Babylist into the leading vertical marketplace and commerce destination for baby.
Learn more at retailgetsreal.com.