Episode 225
225. How brands are leveraging TikTok for community engagement
Retail Gets Real · National Retail Federation
June 22, 202127m 34s
Audio is streamed directly from the publisher (podcasts.captivate.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
With more than 689 million users across the world, TikTok has emerged as a social media app that brands and consumers can’t ignore. Our guest today is Matt Cleary, TikTok's Vertical Director for Retail and Restaurants. We're going to ask him to share how retailers are using TikTok, what works for brands, and how consumers are engaging with the platform.
Learn more at retailgetsreal.com.