Episode 179
#179 How to communicate a face covering policy effectively
Retail Gets Real · National Retail Federation
July 28, 202029m 45s
Audio is streamed directly from the publisher (podcasts.captivate.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
SKDKnickerbocker consultant and media strategist Bill Knapp describes how the issue of requiring face coverings became a contentious one and shares what messaging resonates best when communicating safety policies with customers.
Learn more at retailgetsreal.com.