Episode 166
#166 Crazy dog people: How passion drives BARK (special rerelease)
Retail Gets Real · National Retail Federation
April 21, 202020m 33s
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Show Notes
Originally released May 14, 2018: BARK, the makers of BarkBox, began where so many great companies do — in a heart-shaped bed on a cruise ship. Henrik Werdelin and his co-founders bonded over a mutual love for dogs and an obsession with making their furry family members happy. In this episode, Werdelin discusses how BARK’s dog-obsessed culture drives every facet of the business and attracts an army of similarly obsessed fans.
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