Episode 120
#120 Sephora’s winning customer experience formula
Retail Gets Real · National Retail Federation
May 27, 201924m 38s
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Show Notes
“Stores are a powerful way to bring experiences to life for people,” says Sephora EVP of Omni Retail Mary Beth Laughton. In this episode, Laughton describes how to look at the customer journey holistically and create a seamless shopping experience — whether in-store or online — through the expertise of beauty advisors, tech that solves a pain point and no-hitch transactions.
Learn more at retailgetsreal.com.