The Art of Ale Sales w/ Stephanie Harvey
Respecting the Beer · McFleshman's Brewing Co
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Show Notes
Stephanie Harvey of Stillmank Brewing shares embarassing stories of Bobby from her time marketing at McFleshman's and how she markets local beer to bars through personal connection.
In Green Bay for the draft? Stop by Stillmank Brewing for a Draft Day pint!
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TIMELINE
00:00 Introducing Stephanie Harvey
00:30 From Fine Art to Beer Marketing
02:29 The Importance of Marketing in Brewing
05:28 Challenges and Strategies in Beer Sales
07:59 Beer Culture and Market Perception
13:54 McFleshman's USPs
15:53 Navigating the Craft Beer Space
17:34 The Importance of Local Beers
19:16 The Future of Craft Breweries?
25:01 Marketing Strategies for Small Breweries
29:54 Green Bay Draft Day Beer
32:39 Later Stephanie
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CREDITS
Hosts:
Bobby Fleshman - https://www.mcfleshmans.com/
Allison Fleshman -https://www.instagram.com/mcfleshmans/
Joel Hermansen
Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/
Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/
Recorded & Produced by David Kalsow - https://davidkalsow.com/
Brought to you by McFleshman's Brewing Co