How to harness the 'science of storytelling' | Will Storr
July 10, 201946m 8s
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Show Notes
Will Storr is an award winning author, journalist and storytelling speaker, whose most recent book ‘The Science of Storytelling’ unpicks why storytelling is such an essential part of being human, and how we can use science and our understanding of the human brain to become better, more powerful storytellers and, by extension, better communicators.
Presented by Peter Barker
Produced by Orinoco Communications
BOOKS
Science of Storytelling by Will Storr
The Heretics: Adventures with the Enemies of Science by Will Storr
ARTICLES
Malcolm Gladwell’s ‘The Ketchup Conundrum’
TALKS