PLAY PODCASTS
480: GenAI Marketing MacGyvers
Episode 480

480: GenAI Marketing MacGyvers

Renegade Marketers Unite

September 30, 202517m 2s

Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.

Show Notes

If you think AI is about flashy tools or abstract futures, think again.

In this solo Huddles Quick Take, CMO Huddles founder Drew Neisser shares a pragmatic look at how B2B marketing leaders are actually using GenAI to drive results today—and what still gets in the way.

From nurturing "vibe coders" to prompt libraries to CFO briefings, Drew maps out four essential areas where GenAI is already reshaping the work of modern CMOs. Plus, he offers a sharp reminder: If you're not leading the charge, someone else will.

What You'll Learn:

  • 4 practical ways B2B CMOs are using GenAI now

  • The role of "marketing MacGyvers" in early adoption

  • Why GenAI rollouts fail without training and clear use cases

  • A smarter way to evaluate AI tools—without bloating your stack

For full show notes and transcripts, visit https://renegademarketing.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/