PLAY PODCASTS
398: GenAI as a CMO's Strategic Ally
Episode 398

398: GenAI as a CMO's Strategic Ally

Renegade Marketers Unite

May 23, 202452m 23s

Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.

Show Notes

With mounting pressure to deliver ever-increasing pipeline results, it's time for CMOs to prove that they're not just tacticians—they're key strategists essential to business longevity.

In this episode, Liza Adams of GrowthPath Partners dives into how AI can make it all possible. She's shepherding in a shift from "growth-at-all-costs" thinking to sustainable profitability. Armed with use cases and custom GPTs, Liza brings her extensive experience as an AI consultant and fractional CMO to outline how you can leverage generative AI as a strategic thought partner.

Here are a few things she covers:

  • How to deploy AI for competitive analysis and positioning
  • How AI can identify and prioritize high-value customer segments
  • How to use AI insights to blow away your C-Suite
  • How promising to tip your AI can yield better results

Don't miss this insightful conversation that could redefine how you view the role of AI in your marketing strategy!

For full show notes and transcripts, visit https://renegademarketing.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/