PLAY PODCASTS
351: So You Want to Lead a Brand Refresh
Episode 351

351: So You Want to Lead a Brand Refresh

Renegade Marketers Unite

June 30, 202352m 0s

Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.

Show Notes

To rebrand or to not rebrand, that is the question… in this episode of Renegade Marketers Unite! Three CMO guests join to share the strategic process behind a brand refresh, from how to know it's time to rebrand, to how to get buy-in, to what you need to do to execute a successful one. This is the perfect strategic rebrand episode for B2B marketers wondering if it's time for a refresh, giving them the building blocks they'll need to enable change that will drive business forward.

Tune in for wisdom from:

For full show notes and transcripts, visit https://renegade.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/