341: Evolving the CMO Dashboard with Forrester
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Show Notes
The economy is turbulent and marketing budgets are down. But growth goals are up… What's a marketer to do?! Listen to this episode with Forrester's VP and Principal Analyst Ross Graber.
He returned to CMO Huddles to share Forrester's recommendations for marketing in a downturn. Tune in to learn why customers are the dominant growth engine in 2023, how to solve the problem with sourcing, what the idea marketing dashboard should look like, and a whole lot more.
For full show notes and transcripts, visit https://renegade.com/podcasts/
To learn more about CMO Huddles, visit https://cmohuddles.com/