Episode 325
325: How to Sell the Selling Power of B2B Brand Strategy
December 30, 202239m 45s
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Show Notes
B2B marketers know that brand sells, but how does a CMO sell brand?
In this episode, three CMOs share the secrets to setting up your B2B brand strategy for success. Tune in to learn how to sell brand to the board, the C-Suite, and through data—to get the internal buy-in necessary if you want your branding efforts to succeed and propel business growth. This interview's expert insights come from:
- Pamela Herrmann (previously at OnSolve, now at SVP Marketing at Ethisphere)
- Jamie Gier (previously CMO of Dreambox Learning, Ceros)
- Johnny Smith, Jr. (previously at Encompass Health, now VP Comms at Roche Diagnostics)
For full show notes and transcripts, visit https://renegade.com/podcasts/
To learn more about CMO Huddles, visit https://cmohuddles.com/