Episode 67 Video Simplified with Diana Gladney

In this episode, John talks with Diana Gladney - video coach, entrepreneur, YouTuber extraordinaire, host of the Video Simplified Podcast, aunt, daughter, and sister.

Listen to this episode to learn more:

[01:54] - How she came into the world of video and YouTube

[05:51] - John talks about Dan Miller

[06:37] - About her new course mastering micro-content

[07:39] - Macro vs micro-content

[10:03] - How to succeed in the video world

[13:53] - What you need to make a video worth watching

[17:04] - Getting a better level of recording

[24:24] - When to graduate from using the phone for recording

[25:49] - Suggestions for video dedicated cameras

[28:41] - Viable substitutes for video recording

[30:51] - Diana's ultimate life purpose

[34:29] - Avoiding mistakes while creating a video

[36:00] - Diana's ideal client

[37:56] - What Diana does to work on her significant relationships

[43:39] - What impact do her personal relationships have on her business?

[45:40] - Diana's definition of success

NOTABLE QUOTES:

"If you get asked the same question three times by 3 different people, it's time to create a course."

"Just because someone knows something doesn't mean that they know how to say it."

"Every video should do a job, whether that's to communicate a message, share a point, or something."

"You may have clarity in your branding, your messaging, and who you're helping with. But the refinement of that message is always going to come into question with the introduction of new platforms and change or shift in audience."

"If your content sucks, even an expensive microphone or camera will not help you."

"If you're not committed, and you don't make video a priority in what you're doing. It's always dismissible."

"Consistency issues are just a result of commitment issues. If you're not committed to a thing, then you can always be inconsistent with it."

"Sometimes we are so consumed with external thoughts and other people's voices that we even do not hear our voice. We don't know what we're thinking."

"Relationships are always about making sure that there is some level of understanding and equality in that way to where when I'm with you, I'm fully present and being with you. And the other person also has an enjoyable time."

PRODUCTS MENTIONED:

Microphones Mentioned:

• Samson Q2U
• ATR 2100X
• Shotgun style microphone
• Topstick two-way tape
• Cameras Mentioned:
• Sony ZV-1 Camera
• Sony ZV-E10

Book mentioned:

The Business of Expertise by David C. Baker (https://tinyurl.com/TheBusinessofExpertiseBook)

About Two-Way tape:

• Hideable
• Skin-friendly
• You can use it for 12 hours
• Medical grade glue

About Sony ZV-1 Camera:

• Small in size
• Point and shoot style camera
• Fully articulating screen
• The lens retracts back into itself
• Has mirrorless technology
• Can be used for live streaming
• Unlimited recording
• Autofocus
• Does not have a microphone and headphone port

About Sony ZV-E10 Camera:

• Unlimited recording
• Has stabilization digitally
• Has Microphone port and Headphone port
• Autofocus
• An advantage for people who wear glasses (can see past the spectacles and track the eye)

Viable Options for Video Recording :

• Instagram
• TikTok
• Amazon Live
• LinkedIn Live
• Twitter Spaces

USEFUL RESOURCES:

http://dianagladney.com/

https://www.linkedin.com/in/dianagladney

https://www.facebook.com/dianagladney2

https://www.instagram.com/DianaGladney

https://www.youtube.com/c/DianaGladney

https://tinyurl.com/VideoSimplifiedPodcast

https://twitter.com/dianagladney2

CONNECT WITH JOHN

Website - https://thejohnhulen.com

Clubhouse - https://www.joinclubhouse.com/@johnhulen

Instagram - https://www.instagram.com/johnhulen

Facebook - https://www.facebook.com/johnhulen

Twitter - https://www.twitter.com/johnhulen

LinkedIn - https://www.linkedin.com/in/johnhulen

YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA

EPISODE CREDITS

Intro music provided by Tony Palacios - https://www.instagram.com/tonytonedog/

Outro music provided by Jeff Scheetz - https://jeffscheetz.com/