Episode 135 Content Hacking with Julia McCoy

John talks to Julia McCoy — content strategy coach, founder of Content Hacker, author of seven books, host of the Content Transformation Podcast, wife, and mom. Through Content Hacker, Julia helps online experts transform into industry leaders through lasting content. Today Julia talks about the importance of owning your content, the transformative power of pain and hard work, the impact of AI in the writing industry, and much more.

Listen to this episode to learn more:

[00:00] - Intro

[02:13] - Julia's bio in a nutshell — "Helps online experts transform into industry leaders through lasting content."

[04:29] - Julia's backstory

[08:41] - Prepare yourself for the hard days in the business world

[10:22] - Effectiveness of short-form and long-form content when it comes to marketing

[17:00] - Creating a sustainable journey versus a grind

[18:40] - Impact of AI in the field of content writing

[23:42] - Advice for entrepreneurs who wants to effectively market

[27:58] - Of all the books Julia wrote, this is her favorite: Woman Rising: A True Story

[33:48] - Things Julia is doing to improve her most significant relationships

[35:54] - The role Julia's faith play in her business

[39:25] - Julia's top daily habit

[45:47] - Books Julia is reading that are helping her grow

KEY TAKEAWAYS:

• OpenAI's model has no source of truth.
• AI is not only missing facts, but it is missing stories.
• AI can be useful in assisting you with your writing process, but it cannot replace a human writer.
• Effective branding and visual storytelling are critical components to consider when building a website. Clearly define your positioning, and ensure that your messaging is clear and you are targeting the appropriate audience — These factors should be addressed before publishing any content.

NOTABLE QUOTES:

"You get to own your content. You can't own it when it'sit's on any other platform."

"There are nuggets of truth to find when we fail. Often when we do things right, we don'tdon't learn anything."

"The difference between stumbling blocks and stepping stones is how you use them."

"Pain is a necessary part of life. And we don't grow without it. But we have a choice in that growth. We can go through pain, but if we don't put the hard work in working through the pain to get to the other side, we're never gonna learn anything. So if we're willing to do that, pain leads to purpose, which leads to platform."

BOOKS MENTIONED:

• Think and Grow Rich: The Landmark Bestseller Now Revised and Updated for the 21st Century by Napoleon Hill (https://tinyurl.com/ThinkAndGrowRichNHBook)
• Building a Storybrand: Clarify Your Message So Customers Will Listen by Donald Miller (https://tinyurl.com/BuildingAStoryBrandBook)

USEFUL RESOURCES:

https://contenthacker.com

https://www.instagram.com/juliaemccoy/

https://www.instagram.com/thecontenthacker/

https://tinyurl.com/ContentTransformationPodcast

https://www.linkedin.com/in/juliaemccoy/

https://www.facebook.com/juliaevangelinemccoy

https://twitter.com/JuliaEMcCoy

https://twitter.com/content_hackers

https://tinyurl.com/JuliaMcCoyBooksOnAmazon

CONNECT WITH JOHN

Website - https://thejohnhulen.com

Instagram - https://www.instagram.com/johnhulen

Facebook - https://www.facebook.com/johnhulen

Twitter - https://www.twitter.com/johnhulen

LinkedIn - https://www.linkedin.com/in/johnhulen

YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA

EPISODE CREDITS

Intro music provided by Tony Palacios - https://www.instagram.com/tonytonedog/

Outro music provided by Jeff Scheetz - https://jeffscheetz.com/