Episode 132 The Most Powerful Marketing Tool in 2023

Here's an outrageous, provocative and bold statement — you will reach more people on video than you will through print. Why? Because video is more engaging . . . and that's what John is talking about today.

Listen in as John discusses the most powerful marketing tool — short-form videos — and how small businesses can get started with this tool to take advantage of it right away.

Listen to this episode to learn more:

[00:00] - Short-form video — the most powerful marketing tool

[01:48] - Why short-form videos are highly effective

[03:07] - Why is it important to keep videos under a minute long?

[06:07] - Tips for business owners, marketing managers, social media managers, and content producers

[08:58] - Starting with short-form videos

[11:56] - Software you can use to create videos

[12:47] - Top search engines in the world

[13:55] - Some statistics about short-form videos

KEY INSIGHTS:

• Nearly 90% of companies and organizations create videos for marketing purposes.
• People spend an average of 16 hours a week watching online videos this year in 2022.
• 33% of all online activities are watching video content.
• According to CXL, the number of hours spent watching videos has grown by 52% over the last two years.
• Videos are known to work effectively because people absorb as much as 95% of the message in video content.
• The ideal length of a short-form video is no more than 47 seconds.
• TikTok is the go-to search engine for Gen Z.
• Short-form videos have the highest ROI of any social media marketing strategy.

EPISODES MENTIONED:

• Episode 113 Making Better Videos with Diana Gladney (https://relationshipsandrevenue.libsyn.com/episode-113-diana-gladney)
• Episode 38 Creating YouTube Legacy with Theresa & Owen Video (https://relationshipsandrevenue.libsyn.com/episode-038-interview-with-theresa-owen-video)

SOFTWARE MENTIONED:

• GoPro Quik app - https://gopro.com/en/us/shop/quik-app-video-photo-editor
• Canva - https://www.canva.com/

CONNECT WITH JOHN

Website - https://thejohnhulen.com

Instagram - https://www.instagram.com/johnhulen

Facebook - https://www.facebook.com/johnhulen

Twitter - https://www.twitter.com/johnhulen

LinkedIn - https://www.linkedin.com/in/johnhulen

YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA

EPISODE CREDITS

Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/