Succession Stories | 2 | My Way or the Highway

When Valier rancher Gene Curry began planning the future of Curry Cattle Company, he approached succession with the same drive that helped him build his operation from a patchwork of leased pastures and foreclosure sales. But when it came time to pass the operation to the next generation, he found himself facing a challenge that demanded something ranch life had never asked of him before: softening his dominant personality and learning to let go. What began as a practical effort to preserve the ranch he'd pieced together over decades, became a personal transformation that asked Gene to rethink how he communicated, led and showed love to his family.