355 | How to Sell More and NOT Feel Sales-y, feat. Dawn Grooters

Does the word sales make you cringe a little? You’re not alone. Most of us don’t want to come across as pushy, slimy, or “sales-y.” But here’s the truth—if you’re not making sales, you’re not in business.

In today’s conversation, I’m joined by Dawn Grooters—sales expert, speaker, and founder of Broken Vessel Sales. With over 20 years of experience in relationship-driven B2B sales, Dawn has equipped countless sales professionals and business owners to stop burning out, sell smarter, and build lasting customer relationships.

We’re talking about shifting how you approach sales so it no longer feels like forcing a transaction but instead creating a value exchange. Dawn shares why we hold back (fear, rejection, perfection), what it really takes to connect with clients, and the surprising truth that only 40% of salespeople ever follow up more than once. No wonder time is the missing link!

You’ll discover practical steps to stop overthinking and start serving—like getting curious, asking better questions, putting the person before the product, and building systems that let you follow through without dropping the ball.

If you’ve been struggling to grow your client base, this episode will give you a fresh vision of sales that feels authentic, relational, and effective.

👉 Learn more at brokenvesselsales.com

👉 Book a free Connect Call with Dawn: calendly.com/dgrooters/30min

YOU. HAVE. TIME. 

Lissa + Dawn

P.S. If you’re tired of feeling busy but not seeing results, I created a private audio experience called Busy to CEO: The Time Scaling Experience.

I’ll walk you through why traditional time management is actually keeping you stuck—and how to replace it with what works to start getting real results from the time you already have.

Start listening here: https://redeemhertime.com/hours