#169: How to Use Segmetrics to Boost Your Marketing Accuracy | Keith Perhac
Red Beard Radio with Brian Keith · Brian Keith & Keith Perhac
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Show Notes
Keith Perhac is a marketer, developer and the founder of SegMetrics. After running a successful marketing agency, he became frustrated with the time-sink and limitations of existing reporting tools. He launched SegMetrics in 2015 to bring accurate attribution metrics to all marketers.
twitter: harisenbon79 twitter: segmetrics
3:19 "It does not behoove the ad companies to give you the correct answer." -Keith Perhac
5:54 "This gargantuan problem that has affected every one of my clients for a decade." -Brian Keith
11:52 "I smell the money over there." -Brian Keith
13:36 "We're able to pull those different touch points...and combine them." -Keith Perhac
14:36 "You have to come up with marketing solutions to solve those problems." -Keith Perhac
16:11 "I always feel marketing is a combination of science and art." -Keith Perhac