Real Estate Team OS

Why make 300 cold calls per day if you don’t have to?That’s how Ryan Fitzgerald started his real estate career - cold calling like crazy. But it didn't last long. Because there was a better way.Instead of chasing and selling to people, Ryan learned to attract them instead. How? With a strong, local website that brought him inbound leads and agent recruits alike.Today, Raleigh Realty is an independent brokerage of 40 agents selling about a house a day. And that website helped him launch it.Learn why he built a brokerage instead of a team, a key role in his growth and success, how discipline around profitability makes tough decisions easier, and what makes websites work for you in 2026.Watch or listen for Ryan’s insights into:0:00 Intro and welcome1:26 The role of trust within a team3:00 Too many inbound leads as the start of a team5:53 The staff and culture of a 40-agent brokerage selling about a house a day9:43 Why his Director of Growth and Strategy is "one of the best hires I've ever made" (and how it happened)16:16 Considering indie brokerage vs real estate team17:59 The role of brand in attracting and retaining high-performing agents24:19 Turning down teams that want to join your team or brokerage28:53 How they create agent-facing video content31:52 The basics of a great website that produces leads and phone numbers every day37:07 The "crazy and even chaotic" situation with SEO right now41:52 The basic, boring truth about tomorrow's successful teams and brokerages43:03 At the end, learn about a great coaching experience, physical books, and walking with your own thoughts.Mentioned in this episode:→ Eric Bramlett on profitably supporting teams https://www.realestateteamos.com/episode/how-to-profitably-support-teams-in-your-real-estate-business-eric-bramlett-partnersConnect with Ryan Fitzgerald:→ https://www.facebook.com/fitzy1577→ https://www.instagram.com/ryanfitzgerald__/→ https://agentloft.com/→ https://raleighrealty.com/Connect with Real Estate Team OS:→ https://www.realestateteamos.com→ https://linktr.ee/realestateteamos→ https://www.instagram.com/realestateteamos/

Wondering how to sell more new construction?Curious about how to partner effectively with a home builder?You’re about to learn the details of a partnership that’s grown from selling 10 new homes in one market in 2017 to 550 new homes per year in multiple markets today!Learn how the #1 Century 21 real estate team in the world has integrated deeply and grown concurrently with one builder.Kate Robinson was one of the first three agents with Melnychuk Real Estate Group before transitioning to transaction coordinator, then operations manager. She shares with you tips for that agent-to-staff opportunity, details of the role, and metrics to pay attention to.Kate also highlights what top-performing agents do differently and the history, development, and foundation of their relationship with Akash Homes, a home builder and residential developer, to scale new construction sales across multiple markets.Watch or listen for Kate’s insights into:Transitions from real estate agent to transaction coordinator to operations managerWhich agents are good fits for staff rolesExpansion from 3 agents to 17 agents, 4 staff, and 3 marketsDetails of an all-encompassing operations manager roleDetails of their tech stack and what they pay most attention toWhat top-performing agents do differentlyHow to earn a spot on the new build teamWhen and why they committed to one builder (after working with several)How to integrate deeply with a builder partnerTop projects for the year aheadAt the end, learn about William and Madison Stephens, indoor, outdoor, and on-sleeve plants, a 30-acre lot, and places to learn.More conversations on working with builders:→ Treasure Davis https://www.realestateteamos.com/episode/real-estate-team-colorado-springs-treasure-davis→ Jonathan Campbell https://www.realestateteamos.com/episode/how-to-drive-per-agent-productivity-jonathan-campbell→ Mike Hines https://www.realestateteamos.com/episode/form-real-estate-partnership-oyler-hinesConnect with Melnychuk Real Estate Group:→ https://www.instagram.com/melnychukrealestategroup/→ https://www.melnychukgroup.com/Mentioned in this episode:→ https://www.instagram.com/thecindergroup/→ https://thecindergroup.com/teamConnect with Real Estate Team OS→ https://www.realestateteamos.com→ https://linktr.ee/realestateteamos→ https://www.instagram.com/realestateteamos/

After closing more than $160 million himself in 2018, Jason Mitchell walked away from personal production.Why? To build a company.Today, JMG is America’s #1 real estate team, closing more than $6 billion in sales and 12,000 units.Here in this conversation, learn how he made the transition from top producer to operator, the challenge of selling your vision and value prop, common and costly mistakes of team leaders and expansion teams, keys to agent retention, and more!Note: This is the second part of our two-part conversation. Go back one episode in your feed for part one and sign up free to get instant access to subscriber-only conversation with Jason on agent branding, client engagement, CRM, and more: https://realestateteamos.com/subscribeWatch or listen for Jason’s insights into:How and why he left sales production (after closing $160M in personal production in his final year)How your role changes and what it takes to be successful in the transition from salesperson to operator and leaderThe challenge of selling his vision of the B2B referral modelA common and costly mistake many team leaders makeA common and costly mistake many expansion teams makeKeys to retaining top-producing agentsWhy to remove personal production from your team’s numbersWhy his largest referral partner is only 8.5% of his businessWhat teams need to do to stay relevantAt the end, learn about Michigan sports, family time and dad guilt, price gouging, work ethic, and treating people well.Connect with Jason Mitchell:→ https://www.instagram.com/jasonmitchell_jmg/→ https://www.linkedin.com/in/jason-mitchell-5a885a8/Connect with JMG:→ https://joinjmg.com/→ https://thejasonmitchellgroup.com/become-a-partner/Connect with Real Estate Team OS:→ https://www.realestateteamos.com→ https://linktr.ee/realestateteamos→ https://www.instagram.com/realestateteamos/

What if the fastest way to grow a real estate team wasn’t generating more leads—but servicing someone else’s clients at scale?Jason Mitchell built America’s #1 real estate team by evolving past traditional agent thinking and creating a unique model based on trust, accountability, leadership development, centralized operations, and B2B partnerships.He welcomed us into JMG headquarters, gave us more than an hour of his time, and broke down how his team grew from hundreds of millions to more than $6 billion in annual sales production, 12,000 transactions, and more than 1,200 agents operating in 43 of the United States.Note: This is the first part of our two-part conversation. Sign up free to get alerted to part two and to get instant access to subscriber-only conversation with Jason on agent branding, client engagement, CRM, and more: https://realestateteamos.com/subscribeWatch or listen for Jason’s insights into:How trust is built and its role in business growthThe benefit of tenure within the teamHow clarity about the future of the industry led him to start a teamDetails and structure of JMG’s pioneering B2B business modelWhy uniformity and centralization are keys to success with referral partners at scaleBalancing deal flow and agent count in new and existing marketsFinding the right team leaders and brokerage owners to open new marketsTraining and onboarding programs for agents and team leadersIn the next episode, learn about when, why, and how he left sales production, how your role changes as a leader and operator, common mistakes team leaders and expansion teams make, keys to agent retention, and more!Connect with Jason Mitchell:→ https://www.instagram.com/jasonmitchell_jmg/→ https://www.linkedin.com/in/jason-mitchell-5a885a8/Connect with JMG:→ https://joinjmg.com/→ https://thejasonmitchellgroup.com/become-a-partner/Connect with Real Estate Team OS:→ https://www.realestateteamos.com→ https://linktr.ee/realestateteamos→ https://www.instagram.com/realestateteamos/

From a moped-riding, script-reading agent working expired listings to the owner of the fastest-growing brokerage in Hawaii. From a prospecting-first team on the phones together four hours a day to a media-driven brokerage creating 200+ pieces of content a month.Talk Realty CEO Devin Tryan shares lessons learned through big transitions over the past dozen years or so, including the five-step, three-bucket system for content creation, tips for hiring staff members, and key concepts behind the design of his agent-first, independent brokerage.Watch or listen for Devin’s insights into:0:00 Intro and welcome1:16 The willingness to improve and places for new agents to improve6:35 How an early-stage team structure can be confusing to your clients10:39 The growth from an 18-agent real estate team to a 50-person teamerage15:40 One big question, two big ideas, and two hard rules that drove his business model22:21 The benefits of cross-training as a business owner25:53 Tips for interviewing and hiring staff (including taking two years for one role)34:55 Why your idea is the most important part of content creation (download the Creator’s Compass below)37:06 The five-step process driving 200+ pieces of content per month39:12 How to balance entertainment, education, and sales content45:03 At the end, learn about a turbo-charged two-seater with nowhere to run, a part-time professor, and the relaxing power of rock climbing, diving, and chess.Download the Creator’s Compass:→ https://vid.us/v9vi8hConnect with Devin Tryan:→ https://www.instagram.com/devintryan→ https://www.youtube.com/@DevinTryanHi→ https://www.zillow.com/profile/DevinTryan→ https://www.talkrealty.co/Connect with Real Estate Team OS:→ https://www.realestateteamos.com→ https://linktr.ee/realestateteamos→ https://www.instagram.com/realestateteamos/

Like many successful, high-growth, The Perna Team had systems and playbooks to support agents with nearly every lead source.But what about the best source of all … an agent’s sphere? Their SOI?Sadie Callegari, Director of Coaching and Training of this 120-agent team, gives you all the details of the start, iteration, re-launch, and evolution of their sphere marketing program. It’s her system to keep agents top of mind with their family and friends with done-for-you videos, photos, social posts, emails, calls, and texts.What they’re writing.What they’re recording.Where they’re shooting.How they’re editing.When and where they’re posting and sending.What agents need to do and commit to in order to participate.All the other details that make agent adoption easy!Sadie also describes her role, when and why the team needed her role, how she transitioned into it from being a high-performing agent, the structure and duration of the main coaching and training programs she’s developed, and more.Watch or listen for Sadie’s insights into:0:00 Intro and welcome1:40 Staying adaptable (even as a detailed person who loves systems, boundaries, and rules)4:25 The shift from real estate agent to Director of Coaching and Training9:10 Top tips after interviewing nearly every team in her market15:30 Why the Director of Coaching and Training role was needed, how it’s evolved, and pieces you can replicate19:00 The structure, duration, and details of three of their main programs22:20 How to keep existing materials updated while still creating and launching new materials25:42 How they got performant out of the gate as a Zillow Preferred partner29:47 The problem and opportunity that led to the Sphere Program33:00 The three main elements of the Sphere Program and how she launched it37:40 One requirement to participate in the Sphere Program38:33 The exact structure of their content day, what they shoot, and how they deliver it back to agents for posting48:29 Why joining teams will increasingly make sense for most agents51:14 At the end, learn about the Montana State Bobcats, necessary flights, a good fiction:non-fiction ratio, and escaping the echo chamber.Connect with Sadie Callegari:→ https://www.instagram.com/sadie.callegari/→ https://www.facebook.com/sltynesConnect with Real Estate Team OS→ https://www.realestateteamos.com → https://linktr.ee/realestateteamos → https://www.instagram.com/realestateteamos/

The Falcon system to deliver guidance and success.The tech hub to unify multiple lines of business.The merged calls to save deals.A mortgage expert who’s since grown a 100-person organization delivering integrated real estate services, Jordan Vreeland’s constantly building the playbook.Go inside his athletics-informed philosophy and approach to developing people, unifying teams, leveraging tech, and improving client experience.Watch or listen for Jordan’s insights into:0:00 Intro and welcome1:32 Two reminders and resets when you step onto the court4:18 Building winners, not just winning games6:49 When and why a mortgage expert started a now-70-agents real estate brokerage9:33 Getting turned onto tech, marketing, and lead generation12:47 Choosing to start independent rather than with another brand or brokerage14:34 The concepts behind their integrated tech stack16:03 Jordan’s role in the organization17:40 Example of solving a problem by creating a role that elevates team members21:07 What more real estate professionals should know about mortgage and how to get there27:59 How he built a team of overseas ISAs that’s become the defense system and the “lifeblood of the business,” and part of the family - with tips for you to do the same33:56 Enhanced client visibility and better client conversations with Zillow Pro43:56 Getting what you give and not falling prey to the sickness of chasing numbers45:57 At the end, learn about three winning basketball teams, lawless psychopaths, friends he’s never met, and family getaways.Connect with Vreeland Real Estate:→ https://www.instagram.com/vreelandrealestate/→ https://www.facebook.com/vreelandrealestate/Connect with Real Estate Team OS→ https://www.realestateteamos.com→ https://linktr.ee/realestateteamos→ https://www.instagram.com/realestateteamos/

More than 500 transactions last year - 100% by referral.Nearly $1B in sales over the past five years - working by referral only.Carol Foderick has built a 20-agent, 15-staff team that exclusively works by referral. Each agent owns their database and relies on the camaraderie of the team and the leverage of the staff. Go inside the structure of her team and get the numbers behind working by referral.How many marketing activities does it take to produce a referral? How many referrals does it take to produce a closed transaction? What is each outbound call or text worth? Carol can tell you - and she does in this episode!Watch or listen to Carol’s insights into:0:00 Intro and welcome1:42 The fuel for your real estate team (spoiler: it's lead gen)3:01 What lead generation looks like on her team5:02 How she became a team leader before she started her own team9:24 Who shouldn’t start a real estate team11:38 The structure and key roles in her company to support high per-agent productivity16:10 Why her agents’ databases have no value to her20:14 How to retain top producers on your team28:15 A systematic and measured process for working by referral (last year 226 actions drove two referrals and one closed transaction)32:47 A specific example that points to $300 or so as the value of each call34:15 Three main activities and five love languages for working by referral40:56 How to find agents who can work by referral43:06 Where we are in the "teamification" or "teamization" of the real estate industry49:12 At the end, learn about truth telling by the home team, expensive rocking chairs and cheap airplane seats, and the challenges of being perpetual.Connect with Carol Foderick:→ Carol at CarolFoderick dot com→ https://www.instagram.com/carolfoderickConnect with Real Estate Team OS→ https://www.realestateteamos.com→ https://linktr.ee/realestateteamos→ https://www.instagram.com/realestateteamos/

Do you need an ISA? When? How do you comp them? What if they want to be agents? What if they’re overseas?Should your team follow scripts? How closely? Where are the non-negotiables and where do you find room to stay human?How do we uncover motivation and handle objections in a helpful way that improves client experience?Nikki Pais is here to address all that and more. She brings years of experience as an EA, ISA, and Director of Inside Sales, as well as years of experience coaching ISAs, agents, and team leaders across North America on better conversations, effective nurturing, and more closings.Watch or listen for Nikki’s insights into:0:00 Intro and welcome1:33 Why to apply what you learn without waiting, without tweaks, and without doubts8:35 The most common problem among the teams she’s coaching: exceptions (plus when to turn an exception into a tier)10:56 The difference between coaching and training - and how to figure out what you need15:19 Top signs that you’d benefit from an ISA17:28 Who makes a great ISA (domestic vs international, aspiring real estate agents, current agents)20:31 How to comp ISAs22:50 Managing handoffs and the division of labor between agents and ISAs27:39 Why to treat every new lead as a buyer (yes, even sellers)30:45 How to uncover motivation in a meaningful way33:53 The right way to use scripts35:34 The difference between objections and conditions - and how best to handle objections39:18 Taking notes vs relying on AI summaries41:33 Facing the challenge of sales skepticism43:47 Leveraging AI calls and texts for the right reasons45:03 At the end, learn about an inherited team, soaps you don’t like, well-traveled boxes, and 50 audiobooks for 50 ideas to apply immediately.Other episodes you’ll enjoy:→ More Deals from Your Database With (or Without) an ISA with Travis Halverson https://www.realestateteamos.com/episode/travis-halverson-deals-database-isa-inside-sales→ From ISA to Director of Opportunities with Lisa Ryan https://www.realestateteamos.com/episode/inside-sales-manager-isa-real-estate-opportunities-lisa-ryan→ How to Drive Per-Agent Productivity with Jonathan Campbell https://www.realestateteamos.com/episode/how-to-drive-per-agent-productivity-jonathan-campbellConnect with Nikki Pais:→ https://www.facebook.com/nikki.shanelle.pais→https://www.ezdials.com/shut-up-and-dialConnect with Real Estate Team OS→ https://www.realestateteamos.com→ https://linktr.ee/realestateteamos→ https://www.instagram.com/realestateteamos/

Brett Jennings is making a big bet on peer accountability pods. A billion-dollar bet.The Owner and Founder of Real Estate Experts, Brett shares the details behind the nearly 10x growth of his hybrid teamerage (from $165M to $1.2B in sales) and the strategy to growth through acquisitions to $4B.Learn how purpose has made team agents, solo agents, and staff more productive (creating more than a dozen first-time $1M GCI producers in one year) and how purpose serves as a filter to find right-fit companies to acquire.Get proven strategies and simple tactics to grow revenue by growing your people (and why they might call themselves a Good Vibe Tribe).Watch or listen for Brett’s insights into:0:00 Intro and welcome1:50 Clarity within leadership and resilience within team members4:41 Two ways to test for agent grit and growth (including 1,000 calls in 10 days)7:14 What team agents and solo agents get in Brett’s hybrid brokerage model9:44 How working with Tony Robbins and Deepak Chopra helped Brett unlock agent and team growth12:24 Where to go next after nearly 10x sales in three years15:06 The motivation and plan to grow through acquisitions to $4B and 600 agents19:34 How peer accountability helped create more than a dozen $1M GCI producers21:52 Two characteristics of a well-aligned acquisition target28:06 Why agents and staff need a bigger “why” than money alone - and how to deliver31:38 How to create your own peer accountability pods and why Brett’s betting big on them35:16 How to increase participation in the optional pod program38:33 Why self-discipline and self-actualization are the next iteration of conscious business42:13 The next steps for the Good Vibe Tribe movement44:56 At the end, learn about expert advisors, luxury watches and refillable bottles, and two practices to revitalize your operating system.Free resources from Brett Jennings:→ https://goodvibetribeworldwide.com → https://bearealexpert.comConnect with Real Estate Team OS→ https://www.realestateteamos.com→ https://linktr.ee/realestateteamos→ https://www.instagram.com/realestateteamos/

No matter what stage of business maturity your real estate team or brokerage has achieved, you face growth constraints. Many are structural to your organization and to the industry - like affordability challenges, disconnected tools, siloed data, and even lead abundance.Learn to circle back to harden your foundation, identify and relieve stress points, and prepare for tomorrow’s market with Works Real Estate CEO Winston Murray and long-time collaborator Jon Boller, who are leading a 250-agent, 10-market operation into an AI-driven, Uberized future that requires more operational efficiency than ever.Get Winston’s vision for supply-side solutions to the affordability crisis - and steps you can take yourself.Learn how a 150-page manual about serving buyers and sellers connected them, supported team growth, got leveraged further with a new learning management system, and united the front and back of house within their independent brokerage.Discover an X-ray approach to agent success through data transparency.And see a consumer-focused vision of the future created through death of ego and setting swords down across the industry.Watch or listen for insights from Winston and Jon on:0:00 Intro and welcome1:47 The balance of a clear, big-picture vision and efficient, ground-level operations4:39 The role of education and simplification in growing from a 3-person team to 250 agents in 10 markets6:56 What the “Uber-fication” of real estate actually looks like - and what it requires of you9:10 How Jon partnered with Works Real Estate over the past decade14:01 The power of a 150-page manual (and the mantra "scale thyself")16:44 Why agents never graduate off their lead programs19:50 Three stages of business maturity and what each requires22:52 A vision for the death of ego and setting swords down across the industry to best serve consumers26:23 The key to differentiating Works Real Estate 28:33 Top projects for 2026, including unifying the front and back of house36:36 The challenge and opportunity of supply-side affordability solutions49:09 At the end, learn about a startup hockey team, an unexpected underdog, the benefits of style, and a zero-based social feed.Connect with Works Real Estate:→ https://worksrealestate.co/→ https://www.instagram.com/worksrealestateco/Connect with Real Estate Team OS→ https://www.realestateteamos.com→ https://linktr.ee/realestateteamos→ https://www.instagram.com/realestateteamos/

Brian Buffini started a real estate team before teams were a thing. Back in 1992. Back before brokerages had any idea what to do with a team.Today, Buffini & Company coaches and trains agents, team leaders, and broker owners around the world.All along, Brian’s viewed teams as “the future of real estate.” But team leadership isn’t for everyone and aspirations for a mega team aren’t necessary.Brian was kind enough to be a guest on our show as I was a guest at his Buffini Coaching live event to share decades of insights, experience, and influence.With a live audience of hundreds of real estate professionals, Brian sat down with me to share what it took to sell 100 homes in a year in the late 80s, why teams emerged, who should (and shouldn’t) build a team, what the main team models are, where “Death Valley” is for team leaders, what leaders must stay focused on and watch out for ... and much more!A HUGE thank you to Brian and his entire team for welcoming me into their community in such an open and sincere way!Watch or listen for Brian Buffini’s insights into:0:00 Intro and welcome1:42 Leading and managing yourself (in order to lead and manage others)4:11 What it took to sell 100 homes/year in the late 1980s with one assistant7:17 Why and how he started a team in the early 1990s (and why he struggled initially)14:42 Why he’s long viewed teams as “the future of real estate” and who teams are best for17:27 Why referring out excess business is a good first step toward a team20:10 How to find your first assistant22:49 What other stages of team maturity look like and the key to finding your right size (spoiler: 4-7 is a sweet spot)24:45 Why 80% of agents should keep selling (perhaps with a team to support them)30:00 What the hardest thing about real estate is (and what mistakes that leads to)32:09 How to restore connection with the people and relationships that matter most (your customers and your team)35:33 A leadership lesson from NFL and NASCAR champion Joe Gibbs39:05 At the end, learn about A and B teams, hotel soaps and sewing kits, and the power of ohana and the ocean.Connect with Brian Buffini:→ https://www.instagram.com/brian_buffini/→ https://www.instagram.com/buffiniandco→ https://www.buffini.com/solutions/realstrengths/→ https://www.buffini.com/solutions/blitz/Connect with Real Estate Team OS→ https://www.realestateteamos.com→ https://linktr.ee/realestateteamos→ https://www.instagram.com/realestateteamos/

What happens when you invest so deeply in your people that they could leave today and find success starting their own business?The most likely outcome: they stay and you continue growing together.But the more common path: a more transactional approach for fear they’ll leave you.Jon Cheplak returns to Real Estate Team OS to explain why he thinks 90% of real estate team leaders shouldn’t be team leaders and to share what the 10% have in common.Jon’s been in the seat himself and he and his partners coach top-performing team leaders and operations leaders (many you’ve met here on the show).Scaling on principles, rather than on personality.Pouring into people without fear, limitation, or calculation.Developing people first and businesses second.Walking the talk as the key to leadership.Improving your copywriting and storytelling.Jon shares all that and more in a great conversation to set you up for a successful year ahead.Watch or listen for Jon’s insights into:0:00 Intro and welcome2:19 Why community is so desirable and powerful right now4:05 How principles scale and why personality doesn’t6:04 His four core principles, his eight core values, and the difference between them8:34 The three ways to get people to take action14:39 The two ways to give people attention and why fear holds team leaders back from both21:29 Why 90% of team leaders shouldn’t be team leaders and four criteria to help you know for your yourself29:41 Two ways to find your operations leader and one way NOT to (spoiler: look inside your team)37:14 Why you’re already a better copywriter than you think, how and why to get better at it, plus the difference between marketing and sales46:03 At the end, learn about pitchforking manure and the risk and payoff of committing to a 375-acre ranch.Four principles Jon lives by:→ Personal responsibility, accountability, commitment, contributionEight values Jon lives by:→ Fun, love, dignity, respect, humility, vulnerability, transparency, volunteerismMentioned in this episode:→ FUBCON Session with Jon Cheplak https://www.realestateteamos.com/episode/jon-cheplak-real-estate-teams-traditional-brokerages→ 084 Living in the Leads with Lauren Bowen https://www.realestateteamos.com/episode/real-estate-leads-systems-tools-increase-conversion-lauren-bowen-lpt-realty→ 037 Prospecting for Listings with Greg Harrelson https://www.realestateteamos.com/episode/real-estate-prospecting-listings-greg-harrelson→ 082 Making Your First Operations Hire with Camila Rivera https://www.realestateteamos.com/episode/team-leader-guide-making-your-first-operations-hire-camila-rivera→ Inside Whissel Realty Group https://www.youtube.com/playlist?list=PLCJiXNo93cVqQmwl4tTOQYebBkBoL6ipzConnect with Jon Cheplak→ https://www.facebook.com/joncheplak/Connect with Real Estate Team OS→ https://www.realestateteamos.com→ https://linktr.ee/realestateteamos→ https://www.instagram.com/realestateteamos/

We’re kicking off the calendar year in a familiar way on Real Estate Team OS - with Lauren Bowen sharing practical tips on lead sources and lead conversion for the third year in a row!A thoughtful and generous expert on this topic, Lauren now serves as SVP of Lead Generation and Conversion for LPT Realty. In the role, she consults with teams of all sizes. In this episode, she shares what she’s learning and teaching!For 2026, Lauren delivers for you a simple process to improve lead conversion and ROI, the most common issues she sees in the databases of small, medium, and large sized teams, specific tech recommendations by team size, the what, who, why, and how of “living in the leads,” and other ways to drive big results with incremental improvements.Watch or listen for the Jon Cheplak-inspired mantra: tiny hinges swing big doors.Watch or listen for Lauren’s insights into:0:00 Intro and welcome2:28 The value of getting clear on your purpose4:36 How she developed an expertise in lead sources and lead conversion, one small step at a time6:48 A simple process to improve lead follow up (do this right now)9:55 Why and how she became SVP of Lead Generation and Conversion with LPT Realty after a decade with Robert Slack Real Estate20:43 The most common issue when she gets into a team leader’s CRM and database and how to solve it (note: the ROI of PPC)24:29 Primary issues team leaders and ops leaders face by team size25:15 Specific tech for retargeting, texting, database, and accountability by team size32:40 The what, who, how, and why of “living in the leads”42:55 What’s never changed about lead conversion in the decade she’s been in the business48:08 At the end, learn about Magic basketball, chicken frivolousness, and physical books.Mentioned in this episode:→ Ep 011 Lauren Bowen on 16 Lead Sources for 800 Agents https://www.realestateteamos.com/episode/lauren-bowen-robert-slack-coo-lead-sources-team-leaders → Ep 051 Lauren Bowen on Lead Quality vs Lead Quantity https://www.realestateteamos.com/episode/real-estate-lead-source-quality-quantity-lauren-bowen-robert-slack → Techtember and Julia O’Buckley: https://www.youtube.com/playlist?list=PLCJiXNo93cVoSlXhdFv_RC9V8G5tUw1QX → FUBCON Sessions and Jon Cheplak: https://www.youtube.com/playlist?list=PLCJiXNo93cVopyNz34nrcV-kVacpWjvAmConnect with Lauren Bowen:→ Email: Lauren.Bowen at LPT dot com→ Call or text: (352) 843 3434Connect with Real Estate Team OS:→ https://www.realestateteamos.com→ https://linktr.ee/realestateteamos→ https://www.instagram.com/realestateteamos/

This week, you’ve got two episodes in one! Both were recorded live on stage at Unlock by Zillow in November 2025. The first half takes you inside Hiller Group on Florida’s Emerald Coast and Opt Real Estate in Portland, Oregon.MARK HILLERFinding and empowering the right person allowed Mark to double production as a solo agent, start a real estate team, and set it up to scale. He shares lessons from that person and process, explains how he preserved profits as his housing market slowed to a halt, and gives you specific tips for working successfully with virtual assistants.Go inside Hiller Group, a 12-agent, 5-staff, 8-VA team in Niceville, Florida.Watch or listen for insights from Mark on:What allowed him to double his transaction count and start his teamSpecific things his Director of Operations did to set them up to double agent count without adding any additional costHow they successfully integrated 8 VAs into their organization and how they’re taskedWhy quarter-to-quarter planning makes more sense for his team than annual planningHow he preserved profit while losing 100 transactions as the housing market halted back in 2022A top takeaway for you: “You can’t scale chaos. Get your people aligned and watch the business become fun again.”His top takeaway from Unlock (standards!)DREW COLEMANOpt Real Estate is a 100-person company on pace to for 1,000 transactions and more than $500M in sales. But for Founder Drew Coleman, that’s not a goal - it’s an outcome of a dedication to “fabled service” for agents and their clients.Be sure to listen for a great Olympics metaphor that serves as an important reminder and even a caution about recruiting and retention!Watch or listen for insights from Drew on:His goal of becoming “the best brokerage that’s ever existed,” how it’s like a team, and what “best” meansWho’s successful in the Opt systemThe transformative nature of FUB’s open API and how tools like Sisu, Rokrbox, StackWrap, and HouseWhisper helpThe value of in-house and offshore talentWhat they walk agents through for annual business planningAn AI solution they’re working on for 2026A top takeaway for you: “Success requires two things: a path for agents to grow and a culture that fuels, not drains, their momentum.”His top takeaway from Unlock (Zillow Pro!)Team Bot (free, always on):→ https://realestateteamos.com/botConnect with Mark Hiller:→ https://www.instagram.com/markhillerflConnect with Drew Coleman:→ https://www.instagram.com/drewcoleman→ (503) 351 3739Connect with Real Estate Team OS→ https://www.realestateteamos.com→ https://linktr.ee/realestateteamos→ https://www.instagram.com/realestateteamos/