The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
Read Between The Lines · Michael E. Gerber
August 14, 202521m 2s
Audio is streamed directly from the publisher (media.transistor.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
What’s the single biggest reason most small businesses fail? It’s not lack of capital or competition. It’s the “E-Myth”: the fatal assumption that a person skilled at the technical work of a business is qualified to run one. In his legendary guide, The E-Myth Revisited, Michael E. Gerber shatters this myth. He provides a brilliant, step-by-step blueprint for escaping the "Technician's Trap" and building a predictable, profitable business that works for you, not because of you. Stop being an employee in your own company and start building an enterprise.
Topics
E-Mythsmall business managemententrepreneurshipbusiness systemsworking on the businessfranchise prototypeturn-key businessscalabilitysystemizationtechnician's trapbusiness developmentorchestrationstandardizationbusiness failureprocess-driven