Ray Edwards Show

I can think of no more valuable skill than the one that conveys the importance, uniqueness, value, and necessity of everything else you have to offer - Copywriting. Feel free to try and convince me otherwise...but guess what skill you'll need to do that? Copywriting is fundamental to any business because it's how you communicate who you are and why people need you. Any transaction begins with communication, and the quality of that communication dictates everything that comes after. This week's episode is about recognizing that EVERYTHING is copy - Not just sales pages and ads. Social media posts, emails, videos, podcasts...even conversations are copy. Use the techniques and triggers that have been used for millennia to improve ALL of your interactions. You'll also learn how you and I can be "study buddies", working through Jeff Walker's Product Launch Formula together. I've bought PLF every year since 2005 because it works, and it gets better every iteration.  We'll soon be launching the updated, AI version of Copywriting Academy using PLF blueprints. Listen to find out how you can get a behind-the-scenes look at our launch, step by step. Key Insights   ​The one high-value skill to rule them all: Copywriting ​AI does NOT eliminate the need for human copywriters ​​Everything is copy - not just sales pages and ads ​Jeff Walker's Product Launch Formula changed everything in 2005 ​Get free access to the PLF Masterclass Here ​Emails require stellar copywriting skills to get opens and responses ​Social Media Posts are copy - Treat them as such. Be intentional! ​Your website builds trust and drives conversions, and...it's copy. ​In-Person interactions can be "Conversational Copy" ​Get PLF using my link, and we'll go through it together Soon, we'll be launching the updated, AI version of Copywriting Academy. Get behind-the-scenes access to my own, PLF-Powered launch, step by step. A "vlogumentary" that shows you how my team and I put PLF to work. Links ​Product Launch Formula Masterclass - Your once-a-year shot at getting thousands of dollars in practical, actionable, launch education. Learn the key elements of Product Launch Formula directly from its creator, Jeff Walker. These videos come down this week, so DON'T Wait! Video Of This Episode (Youtube) https://youtu.be/UIiLyWApXGE   How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

This week we review the fundamental differences between marketing and selling, and how to properly execute both. Plus, I introduce you to two of my students, Jason and Melanie Crane. We'll talk about their entrepreneurial journey as a husband and wife team, they're challenges, and how you can achieve success without sacrificing your marriage. I'll also tell you how you can learn the same fundamental sales system that we use for each and every product and service we sell (Product Launch Formula), absolutely free of charge. Key Insights ​Marketing and Selling are NOT the same thing ​Marketing is where you connect with your audience and let them buy in to your worldview, philosophies, and ideas - Marketing is preparing your audience to buy from you. ​The offer is critical. Get it right, or nothing else works. It must be made irresistible to the audience. ​Building a list through lead magnets and email marketing allows for sequential communication and increased chances of making a successful sales offer. ​Building a relationship with customers and being perceived as a helper, rather than someone trying to sell, can amplify your business and foster connections. ​Sacrificing personal relationships for the sake of success can lead to negative consequences and the breakdown of marriages. ​Creating or joining a Mastermind group can provide a supportive and motivating environment for personal and professional growth. ​Being part of a supportive community can be transformational in achieving your goals and overcoming challenges. ​Making the process of improving a marriage fun (even integrating dance in Jason and Melanie's case) can help engage both partners and create a positive experience. Links   ​Free PLF Masterclass - Get the fundamentals of Product Launch Formula, taught by its creator, Jeff Walker. This is my sales system. It's what my company uses every time we launch a new product or service. If you want to sell online, this is the way. These free Masterclass videos are only available for a few days, so get them while you can ​BAM Prosperity - Visit Jason and Melanie's site to learn more about how to build a business without sacrificing your personal relationships How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

A lot of people are asking this question when it comes to "Content Marketing": How much is too much? At what point do you saturate your readers, listeners and viewers with so much knowledge that they are no longer interested in buying what you're selling? In this week's episode, I'll give you a solid answer to that question...free of charge. Key Insights ​Giving away valuable content for free in content marketing can help build trust with potential customers and lead to future sales. ​The success of a marketing strategy can be measured not just by immediate revenue, but also by its ability to position your brand in the marketplace and generate long-term results. ​People often don't do what they know because they either don't know how to do it, don't like doing it, or find it too overwhelming. That presents an opportunity for content marketers to provide guidance and support in the form of courses, coaching, and other revenue-generating services. 7 steps do doing this right ​Step 1 - Know your audience and the problem they want to solve ​Step 2 - Give the FULL Answer ​Step 3 - Teach your whole process ​Step 4 - Illustrate the value - Show what your process is worth when you put it to work ​Step 5 - Ask your audience, "Why aren't you doing this?" ​Step 6 - Offer to do it with them. ​Step 7 - Repeat ​Providing valuable knowledge and illustrating the value of your process can help build trust and demonstrate the worth of your content. ​In my latest book, Read This Or Die, I share how I used my skills as a marketer and copywriter to write a sales campaign that helped me overcome the symptoms of Parkinson's disease and change my life. ​Marketing is about changing mindsets and sharing your beliefs, values, and worldview, not selling products or services. ​Next week, we'll talk about the selling process Links ​Read This Or Die: Persuading Yourself To A Better Life There's still time to be part of my upcoming bookclub and workshop - and get your free video mini-course when you purchase the book (click the link for details) Video and Show Notes https://www.rayedwards.com/632 How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

My weekly podcast has been my #1 source for new clients since the beginning of my business. Why? Because it has helped me to build a connection with the right people. Listeners get a dose of my knowledge and personality and then decide whether they should move on, or stay for more. Those who aren't a fit for my style get naturally filtered out. So, the podcast doesn't just get me more clients - It gets me better clients...My right-fit clients. This week, we're talking about the golden opportunity you have that didn't exist when I was getting started: YouTube.  I've got 7 compelling reasons why you should start your YouTube channel, NOW. Key Insights ​Putting your own podcast on YouTube is a great way to build a loyal following and attract high-paying clients, as it allows you to create an emotional bond and forge connections with your audience. ​YouTube is the number one podcasting platform and has invested heavily in video podcasts, making it the ideal platform for connecting with clients and customers. ​New viewers can discover your show organically, so don't miss out on the opportunity to build an audience by consistently creating content. ​Having a YouTube video podcast can provide opportunities for lateral marketing and niche audience targeting. ​A YouTube video podcast allows you to reach new clients in different genres. ​YouTube is now offering a complete ecosystem with ad-free videos, music, and podcasts, giving creators the opportunity to attract new viewers and listeners and potentially earn ad revenue. ​Get a complete Video Podcasting for Copywriters course at https://www.rayedwards.com/vidpod Links Video Podcasting for Copywriters - This is the top-of-market course lead by the great Diana Gladney Video and Transcript https://www.rayedwards.com/631 How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

In this economic reality, you must bring your A-Game when it comes to marketing. No more outdated websites...No more ignoring your "Shadow Brand", or your reputation on social media. You must strive to be Iconic in your market. This week, we're talking about how my son and I are marketing the local coffee shop we co-own together, Revel 77.   Key Insights ​​ The importance of stepping up your marketing game in the current economic reality and moving away from ugly marketing strategies. ​Ugly websites no longer sell, as the competition now includes big players like Disney and AI technology, but this also means more opportunities for those who can create high-quality content. ​Your website is not enough to attract customers, you need to provide a valuable experience and build trust before asking for a purchase. ​Your online reputation, or "Shadow brand," is crucial for attracting customers, so it's important to provide the information they need to make a favorable decision about your business. ​Revel 77 Coffee in Spokane, WA enjoys having control over their coffee product by roasting it themselves, allowing them to tailor it to their customers' preferences. ​Build a sophisticated website and marketing hub to capture traffic and cater to the specific audience of your coffee shop, ensuring customer satisfaction and differentiation from competitors like Starbucks. ​You must think about sales copy, photography, video, writing, and your brand, but the good news is you can watch us do it with our own business. ​Revel 77 Coffee in Spokane, WA roasts their own beans, and if you want to order their delicious Morning Muse roast, click the link in the description. Links ​Revel 77 Coffee - Get the meticulously crafted flavor profile of your choice delivered to your door - Roasted in-house by our resident coffee genius, Sean Edwards. Video And Transcript https://rayedwards.com/630 How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

This week, I'm laying some groundwork for an upcoming series about building your own 1-person business. A 1-person business isn't new territory for me - I ran a successful one for many years before I started building my team... BUT - The tools that are available now (specifically the AI-Powered ones) have made doing this on-your-own incredibly easy. You can now build your business by yourself, without neglecting every other aspect of your life...And it's AMAZING. Let's talk about what's possible... And why YOU CAN (and SHOULD) do it NOW.  Key Insights ​Building a one-person business that allows you to work only with people you want to work with, and on your own schedule, is not just a dream, it can be a reality. ​The internet is "The Great Leveler", removing all barriers and providing equal opportunities for success. ​Optimists generally have better lives, with more money, freedom, happiness, and better relationships, while pessimists have a more realistic vision but often end up less happy, wealthy, and with lesser relationships. ​The internet removes gatekeepers and allows anyone, regardless of age, to create a million-dollar business. ​The internet has leveled the playing field, allowing anyone to start a business and connect with potential customers, regardless of their social status or background. ​ Understanding that you are the brand allows you to be your authentic self and stand out in a way that is unduplicable. ​ There is an audience out of the 8 billion people on this planet that can only resonate with your unique perspective and personality, so be authentic and comfortable in being yourself. ​ Don't worry about the market being saturated, there is still room for you to start your 1-person business. Links ​Read This Or Die: Persuading Yourself To A Better Life - Click to find out how you can get a free gift when you order my new book: A 6-part mini-course where I personally walk you through the life-changing process outlined in the book. ​ClarityScribe - The most powerful AI-Powered copywriting tool on the planet. Try it for free (no credit card required) How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

In this episode of The Ray Edwards Show, we ponder on the balance between niching down and maintaining personal authenticity in a brand. While specialized services and products offer a greater focus, personal charisma gives your brand its unique charm. But which one should prevail? Let's find out. Key Points ​Defining your personal brand does not mean you have to stick to one specific niche. ​While services should be hyper-focused on a niche, personalities should be diverse. ​Ambition and products being pushed by vendors often cause the overwhelm and confusion in branding. ​Everybody has their unique thing to sell, but none of them should dictate your brand's direction. ​To succeed, your business and personality need to resonate with each other authentically. ​Implement a strategy, set goals, and use the necessary tools for effective branding. ​Also, consider having a guide and companions to help you along the way, but remember that it will take time. ​Always keep being true to yourself and share your true passions with your audience. Links ​[Austin Kleon - Show Your Work] ​[Mike Kim - You Are The Brand] ​[Work With Ray] Video And Transcript https://www.rayedwards.com/628 How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

This week is another Q&A with Ray episode where I offer my answers to these questions:   How do I get more people to open my emails? ​Can I use copywriting on social media without seeming sleazy? ​Are old-school sales pages dead? Those are some great questions, to which I believe I have some helpful answers. If you would like to win a free, signed copy of my new book, Read This Or Die: Persuading Yourself to a Better Life, check out the link below to get the code I mention in the podcast. I'll be doing more prizes in future episodes, so make sure you're subscribed to my YouTube channel for an even better chance to win. [00:00] Intro - More Q&A [00:22] Question 1: How do I get more people to open my emails? [03:25] Question 2: Can I use copywriting on social media to make sales (without seeming sleazy)? [05:37] Question 3:   Are old-school sales pages dead? [07:51] Win a free, signed copy of Read This Or Die: Persuading Yourself to a Better Life Links Read This Or Die - Learn more about my new book, Read This Or Die: Persuading Yourself to a Better Life Get the Video and Transcript https://rayedwards.com/627 How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

In case you're not familiar with Lee Cockerell, here's a quick snippet from his bio: Lee Cockerell is the former Executive Vice President of Operations for the Walt Disney World® Resort. "As the Senior Operating Executive for ten years Lee led a team of 40,000 Cast Members and was responsible for the operations of 20 resort hotels, 4 theme parks, 2 water parks, a shopping & entertainment village and the ESPN sports and recreation complex in addition to the ancillary operations which supported the number one vacation destination in the world." When it comes to team-building and leadership techniques, Lee has one of the best resumés on the planet. A few weeks ago, I received a note from Lee saying that he had read my new book, Read This Or Die, and enjoyed it so much that he purchased multiple copies to send to friends and family. To receive a note like that from someone I respect and admire was both humbling, and inspiring.  Lee also extended me the honor of being a guest on his Creating Disney Magic podcast (linked below), which is where this week's audio comes from. [00:00] Intro/explanation [00:14] Welcome back to the show [00:45] How Read This Or Die impacted Lee [02:39] The missing chapter [04:11] It's about the reader's challenges...not Ray's [05:44] Changing your input/output [06:55] Your wife's review (The Cranial-Rectral Extraction Method) [10:04] No need to wait for disaster [12:42] A lesson in brain science [13:48] A trip to Galaxy's Edge [15:25] More about "The letter" Links Creating Disney Magic Podcast - Lee Cockerell shares his wisdom and experience from his time as the Executive Vice President of Operations for Walt Disney World. Along with host Jody Maberry, Lee discusses how you can apply lessons in leadership, management, and customer service to create magic in your organization. LeeCockerell.com - The best place to get in touch with Lee. Learn more about his training, speaking, and mastermind group. How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

In this Episode of the Ray Edwards Show, I'm going to show you exactly how I'm using AI every week in my workflow. How I am using AI in my business to make more money with less work, and produce better copy (meaning copy that converts better). And how you can do the same thing. This episode is specifically made for business owners who want to write copy for their own business. Even if your business is a copywriting business – there is plenty of opportunity for all of us. These are the days of limitless opportunity. But you certainly don't have to be a copywriter-for-hire to use this same workflow. This will work for any online business, including personal brands, authors, speakers, coaches, and course creators. [00:00] My workflow for creating this podcast (and who this will work for) [03:13] Step 1 - Research the topic most on the minds of my viewers/listeners [04:17] Step 2 - Put my research into a working document [04:35] Step 3 - Write my "Human Generated" outline of the episode [05:10] Step 4 - Run my text through ClarityScribe [06:31] Step 5 - Read the A.I. generated text out loud (seriously...do this) [07:56] Step 6 - Record the video version for YouTube [10:03] Step 7 - Polish up the video (See link below for TimeBolt) [11:47] Step 8 - Run the audio through ClarityScribe's Podcast module [12:18] Step 9 - Put the video through Opus Video AI (link below) [12:55] Step 10 - Load Podcast post on YouTube, the blog, and socials [13:27] Step 11 - Launch The Video Links ClairtyScribe - The ultimate copywriting A.I. not only generates copy for my podcast, but also parses the finished audio to create show notes, a verbatim transcript, social posts, and emails.  TimeBolt - This is what I use to "clean up" my videos. Removing any dead spaces, bad takes, and various stumbles. (affiliate link) VidIQ - I use this software to analyze my channel and get the insights necessary to keep my content focused, and relevant to what my audience expects. (affiliate link) Opus Clip - This incredible software will analyze your long form videos and create sharable highlights.  Jeff Walker - The inventor of the "Product Launch Formula" coaching program. You can find many of these principles and techniques in his book, called Launch! My Content Creation Checklist - A summary of the process described in this episode in pdf format How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. Get The Transcript and Video https://www.rayedwards.com/625

I was recently interviewed for the Marketer of the Day Podcast, hosted by Robert Plank. In this episode, we dig into some core marketing principles that I use and teach, and discuss how they relate to the system covered in my new book, Read This Or Die. 00:00 Intro 00:43 Nerves 01:48 Ray's Unique Selling Position 03:15 What's something unique that you've written copy for? 04:58 Where do people fall short in the copywriting process? 07:23 The importance of storytelling 09:38 "Well, you've got it...Now what?" (The pain of Parkinson's Disease) 12:03 The missing chapter 12:40 DBS 13:51 Any surprises? 16:17 Are you exploiting this? 17:54 Copywriting's role in the life-changing process 20:37 Have I missed anything? 24:00 Where do they go? 24:26 On that quote... Links Read This Or Die - Click to order your copy of Read This Or Die, and claim your free, 6-video mini-course that I created to accompany the book. Marketer of the Day with Robert Plank - Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World. Thank you to Robert for granting me permission to use this week's audio. How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. Get The Transcript https://www.rayedwards.com/624

This week, my friend and coauthor of Read This Or Die, Jeff Goins, joins me on the show for an in-depth conversation about the book, the collaboration, and the writing process. [00:00] Intro - A Face For Radio [03:50] Getting familiar with your own book [07:15] Where is your Vulnerability-Meter? [10:59] Describe our working relationship? [12:08] Am I your first? [14:56] What do you want the reader to get from this book? [15:43] Wakeup call from my wife... [17:00] How real change happens [19:34] The sales letter of the same name [24:49] Did you trust the process? [28:08] The 3 Rays [31:43] Why the denial? [37:40] Facing the hard truth [39:18] The ideal outcome for the reader   Links Click Here to order your copy of Read This Or Die: Persuading Yourself to a Better Life   Get The Transcript and Video https://www.rayedwards.com/623   How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

I was recently interviewed on The Cliff Ravenscraft Show about my new book, Read This or Die. Since this book is, by necessity, so deeply personal, this interview was equally personal and somewhat challenging to get through. However, I felt that it encapsulated the message of the book so well, I asked for Cliff's permission to use the audio on my own show. My sincere thanks to Cliff Ravenscraft (a.k.a. The Mindset Answer Man) for making this episode possible. If you're not familiar with Cliff's work, I recommend you take a look at the links below. Links Read This Or Die: Persuading Yourself To A Better Life - The book releases on May 23, 2023. If you're reading this before that date, you can still claim a valuable free gift for pre-ordering your copy.  Cliff Ravenscraft - This is the main site for the Mindset Answer Man, Cliff Ravenscraft. I am a huge fan of Cliff's work, his outlook on life, and his passion for helping others. You'll find Cliff's notes (hah!) on this episode at this link. How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. Get The Transcript https://www.rayedwards.com/622

This episode is definitely "off the cuff", but does have a clear inspiration. I've been listening to more intimate, less polished podcasts and started kicking around the idea of doing a secondary, more intimate, less polished podcast of my own. I hope to gauge my audience's interest in such a thing based on feedback from this episode...then proceed as planned regardless of the results. Have a comment to share about this idea? See the contact info near the bottom of this post. Links Train With Cliff Podcast - This is one of the inspirations I mentioned in the episode - definitely worth checking out. How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments?Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

This week, I have a potentially unpopular answer to a very popular question: How do I upgrade my clients? The serial-refunders, the constant complainers, the manipulators...and of course, people who are downright rude to you and your team. How do you avoid them? Even more to the point: How do you get the kind of clients you actually want? [00:00] How do I upgrade my clients? [00:46] You're not going to like this answer, but... [01:48] My $5,000 problem [03:08] What your company avatar should look like [04:13] It starts at the top (with you and me) How You Can Help? Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. Get The Transcript And Video https://www.rayedwards.com/620

How much "Authenticity" is too much? How much of your personal life should you share with your clients or followers? The answer depends on what kind of clients you want to attract, and that's what I'm talking about in this week's episode. [00:00] How much is too much? [00:23] Are you business deals transactional? [00:50] Or are they relational? [01:47] A real dilema [02:48] Here's the difference [03:40] My advice: Charge more, Work less [04:14] You set a higher price, AND... [05:17] I'm rebuilding my business to be E.P.I.C. [06:21] The truth about scalability [07:19] How to build an E.P.I.C. business of your own [08:36] I'm seriously considering this Links Interested in building your own Easy, Profitable, Interesting, and Carefree (EPIC) business? Send an email to [email protected] with the subject "Epic Business" and let's chat. How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. Transcript and Video https://rayedwards.com/619

A friend of mine recently gave me a not-so-subtle reminder that I am blessed to have a schedule full of things that I have chosen to do. She did this on the heels of me explaining to her how busy I was... "I have to spend 3 days in a studio recording my audio book, I've got to prepare for two upcoming workshops, I have to fly to Orlando for a mastermind meeting," and so on. She reminded me that I was complaining about things that many people are praying for. I am blessed to have a publisher who believes in my new book and has allowed me to record in my own voice. I am blessed to have people willing to travel to Spokane to learn from me. I am blessed to be part of a Mastermind group that allows me to learn from people I admire. Same schedule...Different perspective. That's what this week's episode is all about. [00:00] I'm quitting... [01:02] What's wrong with saying I'm busy? [01:37] Be impeccable with your word [02:40] My wakeup call [03:46] Complaining about blessings [06:29] My energy, my fault [07:08] Read This Or Die Links Copywriting As A Million Dollar Business Workshop - There's still a chance to join me for one of these upcoming, life-changing, empire-building workshops. Click the link for details and availability. Read This Or Die - Find my new book wherever books are sold, or even better, click the link and get a free video course that goes along with it.    How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.   Get The Transcript And Video https://www.rayedwards.com/618

You might be thinking, "Why the 180, Ray? Haven't you been pitching A.I. as an incredible new tool? Aren't you marketing your own copywriting A.I.?" I still believe A.I. is an incredible tool - And yes, I'm very pleased with my company's A.I. software - BUT, as I said when I first started in this business, you must be more than just a copywriter. That was true then, but now...it's absolutely critical. If you're counting on copywriting alone, you're not only eligible for a quick replacement, you're also doing a disservice to your clients (the ones you'll likely be losing soon). [01:01] "The amount of money we receive will always be in a direct ratio to the demand for what we do, our ability to do it, and the difficulty in replacing us." - Earl Nightingale [01:45] It's already happening...as predicted [02:10] Our Copywriting A.I. (ClarityScribe) [02:37] You MUST be more than a copywriter to compete with other copywriters [04:07] Understanding the context [05:17] To be competent you must study (the right people) [05:49] Understanding the history of this business [06:53] My point: Understand the whole process [08:21] Find a "working" mentor Links Copywriting as a Million Dollar Business - Join me live in Spokane for this life-changing workshop - In person (this month) and virtual (next month) options available while they last. Lex Fridman Podcast - "Conversations about the nature of intelligence, consciousness, love, and power." ClarityScribe - The A.I. software my company has developed specifically for copywriting. Bob Bly - Brilliant copywriter! Digital Course Academy - If your goal is to create a digital course, here's where to start. Membership Experience - Want to create a membership experience that makes people stick around month after month? Stu can teach you how.   How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. Get The Transcript https://www.rayedwards.com/617

I'm humbly and blatantly asking for your help in promoting my new book, Read This or Die. This week's podcast explains why I'm so passionate about the book, how it helped save my life, and why I believe it will help others who are searching for answers to seemingly insurmountable problems. [00:00] What is my new book? [01:51] Am I cured? [02:41] What's in it for the reader? [03:11] Preorder and get the course [03:44] More than a million views [04:33] Why I'm asking for help [05:17] My Podcast A-List Links Read This Or Die - Click to preorder your copy of my new book today and get a free 6-part video mini-course to help walk you through the process that saved my life. How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. Get The Transcript https://rayedwards.com/616

My Parkinson's symptoms are not something I can hide. I can't keep them under control just because I'm in public, or on a Zoom meeting, or on a stage...They are something I share with everyone I meet, whether I want to or not. But my diagnosis was the genesis of other struggles. The kind that can be hidden. Struggles we feel we must endure alone; perhaps because we've convinced ourselves that no one else will care, or understand...or because we're ashamed, or sometimes because we don't really even understand our own problems. For me, I came to the realization that my symptoms (the ones the world could see) were not the true cause of my fear and uncertainty for my future. My biggest struggles were internal. Once I understood that, I knew I could make real, lasting change. I knew I could improve my life in spite of my doctors telling me that it would only get worse. My affliction may be incurable, but the way I think is certainly not. That is something I can change...Something that can be cured. But how? That's what this week's episode is all about.   Links Read This or Die: Persuading Yourself to a Better Life - Preorder your copy today and receive a free, 6 video mini-course.   How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.   Get The Transcript https://rayedwards.com/615

Most people are stuck in "The Loop" because somehow they think they're going to get a different result in their life by doing the same thing they've been doing, only doing it harder and faster. The Loop gives no rewards for effort. No matter how hard you work at it, you always end up back at the same place. You only break out of The Loop by making intensely different decisions. By taking a completely different path. That's the message of this week's podcast Getting out of The Loop requires you to step outside of your comfort zone. This is almost always uncomfortable, and all growth comes outside your comfort zone. The comfort zone is where dreams go to die. Receiving a diagnosis of Parkinson's Disease initially threw me into a dark, scary loop. Breaking out of that loop required effort and some new tactics (which I documented in my upcoming book, Read This or Die), but in the end, I broke free from it.  To be able to experience it in the future, you must be able to imagine it now. This is true anytime you're trying to create a new reality for your future. Whether it be a new career or new business, or a new relationship, or living in a new city, or a different home… If you want something radically different in your future, you have to do something radically different in your present. And that can be scary. I can promise the first steps will probably not be easy. But you don't need "easy". You just need "worth it". What big, scary, uncomfortable decision have even thinking about lately? If it keeps coming to mind, it is likely the one decision you need to make in order to change your life. The one decision you need to create that new life you really want. Most of us are quite skilled at thinking about the scary decisions, and coming up with all the things that might go wrong. I suggest a different experiment this time around… I encourage you ask yourself, "What if this went incredibly right?" What would that make possible? Links Read This or Die - Pre-order Ray's new book, "Read This Or Die" and get a free video mini-course, valued at $197   How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. Get The Transcript https://rayedwards.com/614

The latest earnings statistics still show an obvious gender bias in Corporate America, but why do we so often see this same phenomenon in the entrepreneurial space? How can women, running their own businesses and setting their own rates, be getting paid less than their male counterparts? That's one of the big questions I had for this week's guest, Dawn Apuan. She is a successful entrepreneur who does amazing work, and charges accordingly. Tune in as we explore the costly practice of undervaluing one's self - and how women are seemingly more susceptible to it.    Links DawnApuan.com Dawn on Instagram   How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.   Get The Transcript And Video https://rayedwards.com/613

For those who have wondered, this post will explain what I work on and how I function as a "million-dollar writer." It is my hope this will stimulate you into taking the required steps to earn significantly more income than you do now. After I spell out how I manage to create a million dollars in revenue, I'll give you a simple 3-step roadmap to increase your own income. (By the way, even though I am describing the life of a writer, virtually all of what I'm about to share will work for any freelancer or business owner.) Links My Copywriting As A Million Dollar Business April Workshop - Want to work on building your business together, live and in person? There are a few seats remaining for my upcoming workshop this April. These seats will sell out - Click Here For Details and Availability.  Read This or Die - Click to preorder my soon-to-be-released book, Read This or Die.   Notes From This Episode This subject seems slightly impolite to write about. Like many, I was taught from my earliest years that it is impolite to talk about politics, religion, or money. I routinely violate all three of these directives, however, so this is not new territory for me. Let's begin… I am not writing to boost my own ego. I am writing to answer a very frequently-asked question: "How does a writer make a million dollars?" This is a great question, because the industry income average for freelance writers is just under $5,000 per year. When someone asks me how, as a writer, I make a million dollars, they may not actually express it, but what they really want to know is: "How does a guy who writes ad copy, who has never published a book I've even heard of… how does that guy make a million dollars?" And of course, ultimately, the real question burning in their heart is: "Could I do that? Or even half that?" That's what people really want to know and that's what I want to share with you. Before I get to the tactical stuff like: • How do you get paid?• What are your rates? • How do you get clients? It's imperative that I share 3 Prosperity Principles for Writers. PROSPERITY PRINCIPLE #1: YOU MUST DISCOVER YOURSELF Many writers and other creatives have a not-so-secret fantasy. They labor intensely for years on a masterpiece, hoping that an influential publisher or literary agent will "discover" them, and they'll be catapulted to fame and fortune. That's a nice fantasy, but with one problem: it doesn't happen that way. It never does, or at least almost never. Okay, rarely it happens. But you're more likely to be struck by lightning on the same day you win the Powerball, than you are to be "discovered" in this way. You must discover yourself! You must identify what makes you different, what "special sauce" you add to this common craft (writing) that makes you a distinctly differently voice on a common subject. In what way are you a player with a unique, unduplicable advantage? We spend 3 full days answering this question definitively in our Dreamstorm Workshops, using our Core Thesis Process; obviously, if you don't already know the answer to this question, you'll need to spend some time on it, PROSPERITY PRINCIPLE #2: YOU MUST PROMOTE YOURSELF To succeed, dear Reader, you must realize you are not actually in the "writing business." You are in the business of You, Incorporated. It is your unique personality, and the fascinating persona you share with the world, that shapes how that world sees you. Done right, this can make you an irresistible character to whom people are attracted as their chosen and trusted authority. Done wrong, this can break the ties between you and your readers. Specifically, instead of promoting and advertising your highly-developed craftsmanship as a writer, you must be in the business of promoting you. You cannot rely on word-of-mouth, or critical acclaim, or impersonal ad campaigns. You must conscientiously promote yourself, and intentionally craft the way customers perceive you. If you have interest in knowing HOW it is I do all this, and want to see the detailed steps I take, let me know your interest in the comment section. Enough interest expressed will generate a new post on this "Implementation" phase. But for now, on to… PROSPERITY PRINCIPLE #3: YOU MUST GET OVER YOURSELF You might be disappointed to learn that your dream of being a purely creative being whose hands are never "sullied" by crass commercialism or "manipulative" marketing are mere fantasy. This may be hard to swallow, but you need to get over yourself in this regard. So, let me get the disappointing stuff out of the way right upfront: 1. This approach may require a readjustment of what you think of as "craft." The kind of writing I do is very specific: direct response copy. This is copy meant to result in a sale. It's copy that moves the reader to buy. Personally, I find the craft of writing sales copy to be endlessly fascinating and fun. While you may not choose to write sales copy (arguably the m

Kevin Rogers spent years on the road doing stand-up comedy. Now he makes his living as a direct-response copywriter. I had a chat with Kevin about his journey from playing comedy clubs with the likes of Chris Rock and Billy Gardell, to writing launch promotions for high-dollar clients. There are many parallels between comedy and copy. Tune in as I explore them with someone who's been successful at both. 

Is it necessary to drop a bunch of cash on social media ads in order to get targeted names on your list? Absolutely not. Buying ads isn't as complicated as some would lead you to believe. In fact, I may even offer some guidance on how to do it the right way in a future episode, but I think it's wise to start with the resources you already have at your disposal; specifically, your website.  This week, I want to clearly define the purpose of your website, the purpose of your list, AND how those things work together to aid in the purpose of your business - making sales. [00:20] Grow your list with your existing traffic [00:42] Rule #1: The purpose of your website is to grow your email list [01:55] Example 1: My site [03:02] Example 2: Ben Settle [03:28] Example 3: Tim Ferris [04:08] Rule #2: The purpose of your list is to sell stuff to the people on the list [04:57] Rule #3: The best way to make sales is to email the people on your list...every day [05:36] What about Spam complaints? [06:10] What do you say in your emails? [06:31] The Story Formula (Hook, Story, Lesson)   Links BenSettle.com - Want to up your email game? Pay attention to this man. Tim Ferriss - I've been a fan for many years. This is another great example of a site that's focused on getting you opted in.   How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.   Get The Transcript https://rayedwards.com/610

Megan Hyatt Miller is coauthor of the book, Mind Your Mindset, which she wrote with her father, Michael Hyatt. She is also the President and CEO of Full Focus.  Megan is a perfect example of balancing business success with a successful personal life. It's seemingly a rare story - But, does it have to be? Listen to find out how to retrain your narrator, overcome the fears that are holding you back, and maintain a healthy margin between your business and personal life. [00:00] Intro - Who is Megan Hyatt Miller? [00:56] What was the genesis book [02:52] The fear that could have ruined everything [06:02] The stories we tell ourselves [09:21] The science of mindset [11:53] Training your narrator [13:42] Give me a real example [18:32] It's not all business [20:46] You can't solve a problem you don't think you have [24:09] Maybe you can have it all [26:40] The self-coaching tool [29:27] What's the goal with this book? [30:30] Where to get it LINKS Mind Your Mindset - Click to get your copy of Mind Your Mindset: The Science That Shows Success Starts With Your Thinking. This affiliate link includes 3 incredible bonuses for my listeners and viewers: Mind Your Mindset audiobook ($26.99 value) ​Self-Coacher Desk Tool ($9.99 value) — 50% off with promo code. ​Mind Your Mindset Reading Guide ($19 value) How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. Get The Transcript https://rayedwards.com/609

I've got 7 questions that every entrepreneur, every content creator, every personal brand, every business that does business on the internet, must be able to answer in order to succeed.  And I'm no exception. I want you to understand how things have changed, and how my company has responded to meet those changes head on (and why YOU should, too). I felt this information was urgent enough to warrant a special, bonus episode for this week. [00:00] Intro (this may be a mistake) [01:27] Work [01:34] 7 Questions every entrepreneur must answer [01:51] Question 1: Are you prepared for ...? [03:00] Question 2: Do you have a systematic (repeatable) approach for marketing? [03:25] Question 3: Is your business a leach? [03:39] Question 4: Are you already using A.I. in your business? [03:53] Question 5: Are you creating 50-100 pieces of content each day? [04:11] Question 6: Is your Shadow Brand killing your business online? [04:37] Question 7: Is your marketing dynamically controlled by A.I.? [05:11] What qualifies me to give you this advice? [07:15] Here's what I've learned over decades of doing this [09:54] I blame Gary V. [12:33] The abundance mindset [13:33] Over a million views [14:39] But...I've tried that [16:54] The problem *most* people have [18:56] Your competition just got better [21:17] This is not a trend... [24:47] 20:1 [27:30] What else we're doing [30:20] Elysium Writer [35:09] If there's ONE thing to improve in your business, it's this...  Watch This Episode on Youtube https://youtu.be/H-HkZxEv4tU   Links Click Funnels - This is the system we have used to build multiple, 7-figure sales funnels. (affiliate link which does not affect the price you pay) ElysiumWriter.ai - Members of our coaching program have early access to this powerful A.I. which has been designed with my own, proprietary framework to deliver incredible copy that converts.  How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

"If I only knew then what I know now." Who hasn't had that thought? Since time travel is not yet an option, this week we'll examine something more practical:  What would your future self be asking you now? In this episode, I have 5 questions that can help you become the future self you want to be. [00:00] Intro [00:17] If you could go back in time to talk to your younger self, what would you say? [02:04] Discipline is Destiny (Ryan Holiday) [02:53] If we know what to do, why don't we change? [03:57] Change can happen in an instant [06:02] Read This or Die [06:53] Question 1: What is your average day like? [12:17] Question 2: Who do you spend the most time with? [16:42] Question 3: What is your fuel? [20:38] Question 4: What do you think about the most? [23:00] Question 5: What is the story of your life?   Links Read This or Die - Ray Edwards (Available for Pre-Order now!) Discipline is Destiny - Ryan Holiday Mind Your Mindset - Michael Hyatt and Megan Hyatt Miller   How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.  Questions or Comments? Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.   Transcript and Video https://rayedwards.com/607

Learn how to overcome "The Resistance" - The things that are slowing your productivity, raising your anxiety, and ruining your carefully crafted work plan. Three simple, life-changing steps are waiting for you in this week's episode. [00:00] - What do I mean by "the resistance" (friction)[01:52] - Eliminate Self-Created Resistance [06:37] - Permission Based Resistance [11:16] - Externally Produced Resistance   Links TextExpander - If you have to type it more than once, templatize it The War of Art - by Steven Pressfield. I highly recommend you read this book (at least) once.   How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.   Get The Transcript https://rayedwards.com/606

Is it possible to intentionally become the person you wish to be? The best version of yourself you can imagine? It's not only possible, it's how it's done...with intention, and commitment. This week, we'll talk about what it takes to become "the possible you". • [00:18] Abandoning resolutions • [00:51] Set impossible goals • [02:10] But, I don't know how to do that • [03:01] What you've been doing doesn't work • [04:25] You have to believe you deserve it • [05:54] Construct your new identity • [07:31] What is your identity? • [11:31] Operating as your future self • [13:50] Expect (and see) miracles • [16:40] About my DBS • [18:30] Mastermind meetings • [20:11] No amount of money will ... • [21:15] Some tasks to help you succeed Links - Be Your Future Self Now: The Science of Intentional Transformation Dr. Benjamin Hardy and Hay House - Mind Your Mindset Michael Hyatt and Megan Hyatt Miller - Dr. Joe Dispenza - The Gap and The Gain: The High Achievers' Guide to Happiness, Confidence, and Success Dan Sullivan and Dr. Benjamin Hardy   How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.   Get The Transcript https://rayedwards.com/605

Have you ever tried to make a significant change in your life? Something that requires effort and commitment? Have you ever failed to achieve that change? Most of us would answer yes to that question (the honest people), but what if I told you there is a real reason why this happens? A universal truth that applies to any major change in your life, be it fitness, finance, productivity, etc. The fact is, you can't just "Dabble in Discipline", you must Move in Mastery. I'll explain exactly what I mean by that in this week's episode. • [00:12] We usually know what to do, but don't do what we know • [00:43] Dabbling in discipline • [02:12] How you do anything, is how you... • [03:25] So, what can you do about it? (Hustle mode) • [04:52] Productivity Porn • [05:14] The 80/20 Rule • [09:06] In summary... • [09:33] How to Move The Needle this weekend Links The Sales Page In A Weekend Challenge - This starts within hours of the release of this podcast, so if you're fortunate enough to be here early, get signed up now! You'll learn how to use the latest A.I. to generate the foundation of a good sales page, then how to go from good to GREAT - Get a high-performing, professional grade, money-making sales page completed this weekend! How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. Get The Transcript https://rayedwards.com/604

Some say that YouTube is unfriendly territory for newcomers, but have you really missed the boat? Is it too late to build an income-generating channel? My guest this week, Sean Cannell, says "saturation is a myth". YouTube still rewards great content for those who have the right recipe...and he's got the facts, figures, and cases studies to back it up. Listen to this inspiring interview with someone who has over 1,000,000 subscribers, 100,000,000 video views, coauthored the book YouTube Secrets, and who has coached numerous clients in building their own, successful YouTube channels. [00:00] Who is Sean Cannell? [01:12] The dangers of comparison [04:30] YouTube Secrets [05:21] Psychology and Community [11:15] How did you grow your company? [20:00] Let's hear the vanity numbers [22:30] Is YouTube still the place to start? [31:35] It takes courage! Where do you get that? [41:45] How do we deal with negative people in our lives? [51:05] Saturation is a myth - Supply and Demand is real [57:58] How to find Sean  LINKS Think Media on YouTube - Start here for incredible free content to get things going Video Ranking Academy - Ready to level up? Join Sean Cannell's Video Ranking Academy. Use this private link to get the best price. YouTube Secrets- Get the brand new 2nd edition of this Must-Read book for any aspiring YouTuber. How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. Get The Transcript https://rayedwards.com/603

Every year people make resolutions or set goals for the coming year. Most will abandon all these aspirations before the month of January is over. Why does this happen? Because their "resolutions" and "goals" were nothing but WISHES. And wishing doesn't make it so. What makes things happen? DECISIONS and COMMITMENTS. In this episode, I'll give you 5 Decisions That Can MULTIPLY your RESULTS 10X This Year. [00:00] Intro- The problem with resolutions with goals [00:50] 1. DECIDE to learn from and value the past. Past especially the "FAILURES". If you don't have any failures from last year, you probably didn't try anything very ambitious. And if you do have failures, don't let that get you down. Because having failures means you have data from which you can learn. [01:17] 2. DECIDE to change your Emotional "Thermostat". Raise your emotional standards. This ONE SINGLE DECISION can change your life. When you raise the vibration of energy you carry, you increase The amount of charisma and influence you possess, the respect you command, and the results you produce. [01:58] 3. DECIDE WHO you want to be in the future, and measure progress ruthlessly. To go where you've never been, you have to so things you've never done. To break the habit of being "just me" and seeking to be extraordinary. [02:30] 4. DECIDE to get Focused, Remove BLOCKS, and experience BOTH kinds of FLOW: "Deep Flow" and "Recovery Flow" [05:39] 5. DECIDE to CLARIFY your values, your purpose, mission, vision, and goals so that all is in alignment , all can be Systemized, and all can be optimized. The Molders of Meaning and Life are the WORDS we use, and the STORIES we tell with these words - CHANGE YOUR WORDS, CHANGE YOUR WORLD. Links My Exclusive 3-Day Live Event - Are you tired of setting goals that you never seem to achieve? Are you ready to take your business to the next level, but not sure how to get there? Then join us for our exclusive three-day workshop in Spokane, Washington, where you'll learn how to design your destiny using our proven and tested method for clarifying, committing to, and constructing a plan for getting 10 times the results this year.   How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.   Get The Transcript https://rayedwards.com/602

This week's episode was recorded Christmas morning, 2022. I wanted to have a comfortable, intimate setting to relay some positive thoughts and exercises for the new year, so I chose to record at my kitchen table. My premise is this: We can't be happy all the time, that's a delusion and an unrealistic expectation...BUT, we can have much less time being unhappy than we currently do - by a long shot. There are ways you can manage your emotions and get some control over what makes you joyful. As we head into 2023, I have an excellent journaling exercise that will help you do just that. [00:17] Intro - Planning my best year ever [00:58] Brain surgery update [01:18] Perception of problems [02:27] Being a rational optimist [03:14] Happiness from within [04:07] Realistic expectations [04:50] Be mindful of your thoughts [05:15] Your emotional "home base" [07:04] Get free of emotional addiction [07:32] The power of gratitude [08:37] Emotions are signals [10:32] Writing exercise [11:26] My Crisis of Confidence   Links Your Best Year Ever - Michael Hyatt   How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.   Get The Transcript https://rayedwards.com/601

OpenAI's ChatGPT software is producing such impressive, original copy, it has many copywriters concerned for their future.  I understand the concern, but that doesn't change the fact that it's here, and it's getting better every day. Earlier this week I taught a class on how copywriters can use this new technology to increase their productivity to levels never before possible...To easily add 10k a month to their bottom line by serving more clients.  This class was seen by some as promoting the very tool that is out to get them. They were not happy with me.  I hope they eventually (quickly) realize that this tech is here to stay, and it can be an incredible tool for writers. Either use it to better your business, or let it roll over you. This week's audio was taken directly from that class. It's a live demonstration of the power of ChatGTP. In it, I give copywriters 10 ways to use this tech to generate more revenue (easily 10k a month) for their business. Enjoy. [00:00] Intro - The Controversial Class [01:07] The Death of Copywriting, or The Start of the Gold Rush [02:58] Realtime demonstration [07:44] A.I. can be your ally [18:21] 10 ways to make 10k [18:28] #1 Write Faster [19:18] #2 Start an Agency [19:40] #3 Write Sales Pages [19:54] #4 Ghostwrite Books [20:39] #5 Write Email Copy [21:03] #6 Write and Publish on Medium or Substack [21:15] #7 Improve Websites [21:52] #8 Create Youtube and Podcast scripts [22:05] #9 Write SEO Copy [22:27] #10 Write a Newsletter Links ChatGPT - Get your free account and start using this tool. Ray's Holiday Bundle -Get access to my Copy Academy Coaching Program for a record low price. This price includes access to my new A.I. training course for copywriters, as well as beta access to my upcoming A.I. copywriting app, and VIP tickets to our live event in Nashville next year (Summer 2023) How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.   Get The Transcript https://www.rayedwards.com/600

The entrepreneurial journey is full of highs and lows…and yes, I acknowledge that the same could be said of any job - BUT, it's somehow different when you're running the show. There is potential for higher highs, lower lows, and you're ultimately responsible for all of them. In this episode (taken from The Cliff Ravenscraft Show) Cliff and I discuss how to deal with this reality from the perspective of a business owner...How to achieve equanimity and maintain a positive attitude at least 99% of the time (nobody is perfect).   [00:18] Intro - Special episode with Cliff Ravenscraft [01:40] The messiness of the entrepreneurial journey - Avoiding burnout [05:59] A conversation with Cliff and Ray [09:22] Focusing on the right things [11:44] Entrepreneurial Isolation [12:42] Read this, or die [19:45] Have you ever felt your business wasn't giving you the freedom you were looking for? [22:22] Where does joy come from [24:26] Cliff's word of the day: Equanimity [33:08] Man's search for meaning [36:00] Your mental "home base" [45:38] Handling the highs and lows [52:13] The cat comes out of the bag, live, online [55:52] The value of a coach [57:24] Cliff wraps it up   Links CliffRavenscraft.com - Cliff's home base Free The Dream Course - Cliff's flagship course that gives you the techniques, tools and strategies that will allow you to Live the Life of Your Dreams… TrainWithCliff.com - Find Cliff's commentary on Viktor Frankl's book, Man's Search for Meaning, here. Man's Search For Meaning - Viktor Frankl's must-read masterpiece Order My New Book On Amazon - Read This or Die!: Persuading Yourself to a Better Life   How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.   Get The Transcript https://rayedwards.com/599

Having to constantly chase down new leads is an exhausting and stressful way to keep revenue flowing. Wouldn't it be better to have new clients seek you out? To attract new business instead of chasing after it?  There are several ways to make this happen without a huge (or even a small) advertising budget.  This week's episode features a segment from 2013 entitled "How to Attract Business". It's been almost a decade since I first suggested these tactics and they're all still valid. In fact, I still use each and every one. Thanks to CDRC Bryan Switalski for suggesting that we revisit these powerful tactics. [00:19] Intro - Where this week's episode comes from [01:23] Your desperation stinks [03:16] Here's "the secret" [03:54] Step 1 - Create massive value [06:36] Step 2 - Positioning and Authority [09:50] Step 3 - The Hub and Spoke system [11:06] Step 4 - Traffic, lead, and conversion system [12:38] Step 5 - Create a Path [13:57] Recap and implementation ideas Links RayEdwards.com - While you're here, take a moment to check out the resources I've made available to you, and get signed up for my daily newsletter which is filled with "WEIRD COPYWRITING TIPS, TOOLS, And TACTICS That Will Bring You More Traffic, Conversions, And Sales..." How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. Get The Transcript https://rayedwards.com/598  

This week, I invite you to tune out the continual stream of fear mongering and "doom and gloom" stories, and consider this: By every measurable statistic, life on Earth is better now than it ever has been. Yes, we still have problems that need solving... No, we're not perfect...but we're better than ever. This week, I'm giving you 5 reasons why now is the best time to be alive. [00:22] My premise: Things are better, and can get better still. [04:35] Why pessimists are fools, and optimists have a better life [06:40]Reason 1: Things are better than ever [07:25]Reason 2: The internet [09:47]Reason 3: Anybody can do anything [12:40]Reason 4: We can change our peer group [15:15]Reason 5: You can no longer escape your past [16:55] So...What do we do now?  [18:42] The most profitable way to do business [20:24] Grow in the structure of good mental health [22:49] The 20:1 ratio (give 20x's more than you ask) [24:42] Use your modern brain [27:24] Have an intentional mindset Links Factfulness: 10 Reasons Why We're Wrong About The World by Hans Rosling Watch One of Hans Rosling's Ted Talks on YouTube   How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. Get The Transcript https://rayedwards.com/597

This week, I'm covering 10 rules for living a richer life, whether you're a writer or not. A rich life is not limited to (but can certainly include) money. My goal is a "richer life" - as in, a more satisfying experience on this planet. These are thoughts which I have adopted as beliefs. They have served me well, and will continue to do so as I strive to be better at following them. Try them for yourself, and I am certain you will see positive changes and ultimately, a richer life. [00:00] Intro - The rich writer's life? [01:13] Rule #1: Know what you believe, and why [02:05] Rule #2: Keep promises to yourself, and then to others [02:36] Rule #3: Respect the value of time [03:05] Rule #4: Feel your feelings...but don't wallow in them [04:07] Rule #5: Speak only when your words improve upon silence [04:18] The Daily Ray email newsletter [05:08] Rule #6: Don't worry [05:34] Rule #7: Motion precedes motivation [06:22] Rule #8: Laugh at yourself...but not all the time [06:35] Rule #9: Live deep [07:22] Rule #10: Get your satisfaction from the process [09:01] Everyone should write [10:10] Resolutions? Why wait... [11:00] My personal guide [13:28] My personal creed [14:26] Get personal coaching every month Links ThisIsMarketingSchool.com - Each month, get coached by me, and my team of certified coaches. We'll pull back the curtain so you can see what's going on behind the scenes in my business, as well as some of our wold-class clients. We share the best practices, templates, funnels, and marketing methods that have brought us more than $500,000,000 in sales. We don't just hand them over...we show you how to put them to work for your business. Watch This Episode On YouTube How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.   Get The Transcript https://rayedwards.com/596

What do you do when your copy isn't converting the way you think it should? Trust me, the best copywriters in the world write the occasional dud...You put it out there, and it just falls flat. There are 5 common reasons your copy isn't converting, and on this week's episode, I'll explain how you can fix them all.   [00:52] Reason 1: Failure to understand the "P" in the P.A.S.T.O.R. Framework [02:01] Reason 2: Not doing enough research [02:46] Reason 3: Not dealing with competing solutions  [03:49] Reason 4: Your not getting the offer right [04:45] Reason 5: Not enough editing, revising and rewriting your copy RayEdwards.com  - We're making major updates to my main site. It not only looks great, but there are some valuable FREE resources waiting for you here. And, you are one step away from accessing the ONLY personal coaching that gives you the help you need to sharpen your copy skills and your grow your business. Get Coached EVERY MONTH By Me and My Certified Coaches. We will show you what to do in your market, for your product or services … to make more money and increase your profits. Here Is What You Get When You Enroll In the Copy Academy Coaching Membership RIGHT NOW! Individual Private Copy Coaching Every Month ​Monthly Group Mindset Coaching ​Monthly Group Copy Critiques ​Monthly Group Q&A Calls ​Monthly Marketing Templates with Video Tutorials ​ My Signature Copywriting Training Courses: Copywriting Academy & Sales Copy System ​Full Access to My Digital Vault and Archives (Value over $21,000!) ​Access to Our VERY ACTIVE Private Circle Community ​ BONUS: Two Free Tickets To Our Next Live Event in 2023 (Dates and Location TBD) How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.   Get The Transcript https://rayedwards.com/595

Now is not the time to hide in a bunker...waiting for the impending economic doom we hear about every day. What you should be doing is turning your knowledge and skills into a business built around your own personal brand. That's what we're talking about in this week's episode.  [00:00] Intro - Turning your knowledge, wisdom, and experience into a business [01:27] There's a storm coming...Batten down the hatches? [02:29] Being a personal brand [03:55] How we're transitioning at Ray Edwards International, Inc. [07:55] But if I build a personal brand, I can't scale, right? [08:46] 3 Reasons to build a personal brand [08:57] Reason 1: It's the fastest way to create income [10:31] Reason 2: You can build a citadel to protect your clients [11:20] Reason 3: Customer-funded acquisition of market share [14:09] Whats a brand? [15:50] Closing with a quote   Links https://rayedwards.com/ - Check out the brand new rayedwards.com. There are plenty of valuable resources, free for the taking.   How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.   Get The Transcript https://rayedwards.com/594

A couple of weeks ago, we did an episode devoted to the copywriting purists in the audience...A copywriting Q&A. That episode generated a lot of positive feedback, so this week, we're doing another round of questions submitted by some of our listeners. If you are (or want to be) a copywriter, I think you'll find some worthwhile knowledge inside. If you have a question, leave a comment below. I'm not sure when the next Q&A episode will be, but it largely depends on the quality and quantity of questions we receive...so don't be shy! I read every comment here and on the socials. [00:50] Question 1: How do I deal with "scope creep" when working for local clients? [06:50] Questions 2: How do I know what to charge to do some "minor touchups" on someone's copy? [11:20] Question 3: What's your favorite ad campaign of all time? Links https://youtu.be/ua5VfCVsDYo Tony Robbins Vintage Infomercial https://youtu.be/L8nt94LCyqY The Most Interesting Man In The World The Man In The Hathaway Shirt - A highly successful campaign by the legendary David Ogilvy which perhaps inspired The Most Interesting Man In The World campaign. How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. Get The Transcript https://rayedwards.com/593

It was such a pleasure to welcome my son, Sean, back to the show. When the pandemic hit, it quickly became apparent that Sean would need to devote more time to our bricks and mortar coffee shop that we purchased together in 2017. In this weeks episode, I want Sean to explain what it was like to keep the business afloat amidst the shutdowns and restricted operations we faced here in the state of Washington. We both learned some valuable, life and mindset-altering lessons and I think some of those are universally beneficial to any business owner/leader. [00:00] Who is this Sean guy? [03:44] When the ship hit the sand [06:38] Restricted operations [07:51] A completely different point of view [09:02] What's the motivation? [12:07] Dealing with the politics and human nature [15:25] Differences for online vs. bricks and mortar businesses [20:47] What's changed at Revel? [27:45] As marketers, we ignore our customers... [29:05] These tactics work in the "real world", too [31:49] Spiritual transformation [32:41] The success bottleneck is here [34:01] Who's in control [38:46] Lessons from Desmond [43:46] If it doesn't work here... [45:21] Back to business Links A Rare (soon to be impossible) Opportunity To Work Directly With Ray Edwards - Click here to book a One-On-One with Ray How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. Get The Transcript https://rayedwards.com/592

Are you making progress toward being the person you wish you were? Most of us have more than one area of our lives we would like to improve, and most of us even know what we need to do to get there (or at least, get closer). So what's the hold up? You're about to find out. This week, I want to talk about our greatest addiction. It's not drugs, food, or anything of the sort, but it's real, and it is probably the source of your stagnation. The good news? It's fixable. Click below to listen. [00:00] Here's what's going on [01:00] The quote that spawned this episode (@mindset.therapy) [02:01] Just hear me out (Even if you think you've already heard this) [03:14] Yeah, but are you DOING it? [04:33] Okay, Okay... I'll listen... But what is "It"? [04:45] Our greatest addiction [06:43] How does this relate to your business? [07:01] The truth about dopamine [13:00] Why are we addicted? [14:51] What is an emotion? [19:04] It's a breakable habit [20:57] Depression and Anxiety [23:18] Think about it until you can feel it [23:39] Have a plan [24:51] Ready? Links @mindset.therapy - Check out their instagram A Rare (soon to be impossible) Opportunity To Work Directly With Ray Edwards - Click here to book a One-On-One with Ray How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. Get The Transcript https://rayedwards.com/591

This week, I'm getting back to the core of what I teach by answering questions submitted by copywriters. I encourage you to leave any questions of your own (or corrections/additions to the answers I gave) in the comments on this page. [00:00] Intro [00:56] Question 1 - Should I be worried about A.I. taking my clients? [05:01] Question 2 - Do I need to use contracts? [07:30] Question 3 - Did I write this, or did I steal this? [10:40] Question 4 - What's the best formula for a subject line? Links Click Here for Your Final Opportunity to Work Directly With Ray Edwards to Build Your Million Dollar Freedom Business Get My 100 Best Subject Lines (In the show notes for this episode) Copyscape - Online plagiarism checker How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. Get The Transcript https://rayedwards.com/590

The term "quiet quitting" predates the pandemic by more than a decade, but has become commonplace since 2020. So, what is it? Quiet Quitting is when you decide to the absolute bare minimum of what is required to keep getting a paycheck...No more aspirations of "moving up the ladder", just "acting your wage", as they say. When the pandemic forced so much of the workforce to work from home, outside of the constant supervision of the traditional workplace, it became a lot easier to quietly quit. This week, I want to talk about where your life-impacting decisions (like quiet quitting) come from, and which part of your brain is calling the shots. Links Click Here for Your Final Opportunity to Work Directly With Ray Edwards to Build Your Million Dollar Freedom Business How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. Get The Transcript https://rayedwards.com/589

That is the question that keeps coming up: "Is Ray retiring?" It's my own fault. It's because I said (in yesterday's email) that "this is your last chance to work with me personally." For 98% of those reading this email that remains true, but I am absolutely not "retiring". And I AM NOT shrinking the goals for my company. Quite the contrary, we have significantly increased our goals. My reasons for continued growth, and scaling up, are very different than they were three years ago, however. Listen to this week's episode to get the whole story, where you will discover… Why my team and I attended FunnelHacking Live (hint - it was only partly to receive our "2 Comma Club" Award - and even that not for the reasons you might suspect.) How you can get a copy of the exact Funnel through which we processed nearly $1.8 million in sales to earn that award. We will even help you customize it for your own business, if you qualify. Why today's economy makes it possible for you to achieve business growth in 12 months which took me 12 years. The two surprising "universal truths" about all businesses (no matter what business you are in, or think you're in). These two truths should change the way you approach everything about marketing your business. And the 5 Areas of Strategic Focus you must master … if you want to not only survive, but actually thrive in the coming economic meltdown. All this (and more) in today's podcast.   Links Work With Ray Edwards to Build Your Million Dollar Freedom Business Video A video version of this week's episode is available by Clicking Here How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. Get The Transcript https://rayedwards.com/588

This week's entire episode is devoted to an incredible tool for copywriters (although, I'm quite certain it was not built exclusively for us) - Notion. Notion is one of those things I was "sort of" familiar with... I knew it was some sort of workspace management system, but I had no idea how much it could be tailored to copywriting and content creation until I got a look at how Cliff Ravenscraft was using it. I'm not easily impressed these days, and I certainly don't feel the need to learn a new app just because it's popular. This app, however, is worth some effort. I invited Cliff to share with us how he's using Notion to quickly create and manage incredible content that serves his listeners and clients. [00:00] Intro [01:17] A thousand hours so far [01:52] Not bad for an amateur [04:03] The value of journaling (they're not for posterity) [05:11] Don't trust your biological brain [06:41] How do you use Notion? [10:14] This sounds like a lot of work [11:33] Where do I tap? [12:11] How did you go from a Google Doc to Notion? [17:31] Let's see it work [22:32] Notion as a CRM [24:50] Ultimate email follow up [29:11] Copywriters: Pay attention [30:10] Client homework [33:35] Imagine the level of service you can provide [34:16] The learning curve... [36:40] Notion for speakers [39:46] Applying knowledge (not just collecting it) [41:03] A final demo (keeping things private) [42:37] You are a media empire [43:25] Okay, one final show off Links https://www.cliffravenscraft.com/ - Visit Cliff's site https://www.cliffravenscraft.com/podcast - Cliff's podcasts https://notion.so - Here's where to get started with Notion https://tinywow.com/ - Convert PDF's to JPG's (and much more) https://otter.ai - Transcription service How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. Get The Transcript https://rayedwards.com/587

If you're not familiar with Jennifer Allwood, let me introduce her with this quote from her site, JenniferAllwood.com : I teach Christian women how to build a business online using social media, top-notch strategy and a proven framework all while keeping their faith and family top priority https://jenniferallwood.com I've admired Jennifer's work for some time now, so when I was asked to be a guest speaker in her private mastermind group, I was honored. For those who ask for episodes that are "all about copy", this fits the bill. Jennifer and her group asked some great questions and I think you'll find value in my answers. If you'd like to know more about Jennifer Allwood and her new program, Better Way, check out the Links section below.   [00:12] Intro [01:01] What is copywriting? [02:05] How did you get into this business? [04:00] Everything is copy [05:30] The P.A.S.T.O.R. Framework [17:19] Are women more prone to... [18:55] A heart-lead seller [20:20] Teach them long division...then sell them a calculator [23:04] How is it working for you? [23:23] The power of One-to-One selling [26:04] How does PASTOR work with social media? [30:04] Copy for Facebook...vs Copy for Instagram [30:30] Can I be an exceptional communicator...but a bad seller? [32:10] What should marketers not do [33:50] This is what you meant to say [35:35] Bio Copy [38:10] Writer's Bl*ck (we don't use that term) [41:25] Accidental copy [42:11] It's perfect enough! [43:09] Any trends? [46:51] When and how do I hire a copywriter? [49:34] Tell me about certification [52:48] Offering Risk Free Guarantees Links Which Revenue Stream Is Right For you? - This is Jennifer Allwood's quick and easy quiz to help you determine which of the 8 kinds of revenue streams she teaches will work best for you. How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. Get The Transcript https://rayedwards.com/586

That is an intentionally provocative title, but I assure you it's not clickbait. Give me a quick 7 minutes and I'll explain why I believe the answer to that title question is an emphatic, "Yes!" A Note About This Episode: The audio from this week's podcast comes from a recently released YouTube video of the same title. If you prefer video, you'll find it here. [00:12] Intro ... Are you serious? [00:53] Do you own a business...or a job? [01:49] What's a true marketing system? [02:21] The simple fix [03:19] Discipline = Freedom [03:45] We all have challenges [04:31] One of these can change everything [05:24] Doctor's advice [05:35] The priorities have shifted...the goals have changed [06:27] A great next move Links Certified Direct Response Copywriter - Learn how and why to become a CDRC, AND Join me and my crew of Certified Writers in a sea of your perfect clients next month at Funnel Hacking Live. ClickFunnels - This is our primary revenue-driving machine. I highly recommend you check it out. How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. Get The Transcript https://rayedwards.com/585