Ray Edwards Show

There is no need for you to struggle for many years before enjoying success. While it sometimes happens that way, that is not a requirement. Nor is it necessarily a sign of worthiness. In this weeks podcast episode we will cover: How to speed up your iPhone, and boost its battery life, without spending a dime. And, best of all, it only takes about 15 minutes. Stu McLaren: pay me now, or pay me later? December 21st, the Mayan calendar, the "Breaking of the World"… and you! Plus, "How To Succeed Faster " That's all coming up on today's episode… Tip Of The Week Michael Hyatt published a great blog post on how to speed up your sluggish iPhone. These three simple actions will not only speed up your phone, but also appear to boost battery life. Check it out. Lifestyle Business With Stu McLaren Stu McLaren explores the differences between maximizing transactional value, versus maximizing recurring transactions. Sounds boring, but isn't. Spiritual Foundations Entrepreneurs have a divine call and an important role in repairing "The Breaking of the World".  Never apologize for your love of business, and your relentless pursuit of excellence. These are qualities planted within your DNA by God. Own who you are. The people will curse him who withholds grain, But blessing will be on the head of him who sells it. Proverbs 11:26 Feature Segment: How To Succeed Faster Success does not have to be a slow process. The speed with which we attain our goals has more to do with what happens inside our head, than with what happens in our external circumstances. This episode is all about how to speed up the success process. Here are nine ways you can accelerate your success. Know exactly what your "success destination" looks like. Reverse engineer the path to success. Model those who have done what you wish to do. Avoid the inevitable attractive distractions. Measure your progress in writing. Be accountable to someone. Get a coach-or coaches. Recalibrate on a regular schedule. Consciously select what you are not going to do. Special Announcements I'm attending the Platform Conference in Nashville. If you do business online, you MUST attend this conference that helps you "get noticed in a noisy world." It's being put on by Michael Hyatt and Ken Davis. My friends Stu McLaren and Carrie Wilkerson are speaking. I'm also looking forward to meeting  Jeff Goins, Cliff Ravenscraft, Pat Flynn, John Saddington, Michele Cushatt, and Andrew Buckman. Unlike most conferences, there's not a single speaker I'm not excited to hear and to meet. Get a ticket while you can! Our exclusive Las Vegas workshop is half-full. If you're interested in participating, you will need to contact my office immediately. My next podcast will be on the topic of "How To Thrive In A Turbulent Economy". If you have a question about that, please leave me a voicemail message. This is a good way for you to promote your own website, because I will be happy to link to your site in return for you asking a question. Would you like to have me speak at your event? Click here to visit my speaking page and get details on my availability. Your Feedback Do you have an idea for a podcast you would like to hear? Do you have a question that you like to ask me? Please send me an email. And if you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the podcast. You can find the podcast on Stitcher by clicking the logo: Call in your questions or comments to our new, fancy "request line" at (509) 713-2679

Today, I share how to get better clients who pay you more money for your products and services. At one point in my career, I would take on as many as six simultaneous projects, and work as much as 80 to 100 hours a week. That is simply crazy. There is a better way, and in this episode I'll show it to you.. Other points of interest in this weeks episode: How to read your customers minds, and know exactly what they want. Are you living a life that just "happens to you"? Or are you happening to life? Stu McLaren gives us the answer. In our spiritual foundations segment, will answer the question: does God care even about my small problems, like the pimple on the end of my nose? How could he have time for our tiny little problems? That's all coming up on today's episode… so fasten your seatbelt… and let's roll. Tip Of The Week One of the best ways to find out what your audience wants from you is to ask them. I suggest using a tool like Survey Monkey for this purpose. In fact, I'm going to demonstrate this suggestion in practice, by asking you how I can improve this podcast. Click here to take the survey Lifestyle Business With Stu McLaren Stu McLaren challenges us, by asking: are you living a life you designed, or are you living a life that happens by accident? Spiritual Foundations My blood pressure used to go up every time my phone rang. Why is this person (any person) calling me? Don't they know how busy I am? I've got news for you… that attitude is a sickness. Jesus is the perfect model of what a human being led by the Spirit looks like. How they walk and talk and interact with other people. And Jesus always had time. He still does. Then little children were brought to Him that He might put His hands on them and pray, but the disciples rebuked them. But Jesus said, "Let the little children come to Me, and do not forbid them… Matthew 19:13–14 I am not sharing this to judge anybody for feeling busy or stressed out. But it strikes me as remarkable that the Son of God always has time for us. He is infinitely available. We don't have to wait in line. There is a mindset that exists that I call the "poor little me" mindset. This is the line of thinking that leads you to say things like, "God is too busy, and this is only important to poor little me." This kind of thinking is focused on your own self-worth, or lack of it. But the truth is, God is infinite. He is instantly available to everyone of us-and he is interested in every detail of our lives. Scripture tells us that he even numbers the hairs on our head. Imagine that. Whatever might be troubling you right now, it is not too big, and not too small, for Jesus. Nothing is impossible for him. And he has an infinite amount of time just for you Ask him for help. Open your heart and let all your emotions out. He's big. He can take it. Approach him just like a little child approaching your father-the perfect father, the one without the shortcomings that earthly fathers have-and ask your daddy for what you need. He's ready to give it to you. Feature Segment: How To Get Better Clients Who Pay More As I mentioned earlier, when I was beginning to build my freelance business I took on too many clients and worked too many hours. This is chiefly because I was not selective about who my clients were, and did not think through how much they were paying me. This key mistake took its toll. It affected my health, my attitude, and even my family relationships. What's worse, many of the clients I took on during this time were… well… jerks. It seemed that some of them existed only to torture freelancers. These days, my business is totally different. I work well under 40 hours most weeks. .. and I make a lot more money. I enjoy every hour that I do work. And I simply don't tolerate cheap or annoying clients anymore. One  of the annoying variety occasionally does slip through under the radar, but once I detect them, I am very quick to chase them back across the border. I have 9 suggestions that will help you attract and secure higher-quality clients, who pay you much higher fees than you currently receive. You may be surprised to learn this is easier than it sounds. Suggestion 1: Decide in advance what you want your business and life to look like. Suggestion 2:  Reverse engineer what kind of clients you need to make that happen. Suggestion 3: Define your criteria of what constitutes a good client – in writing. Suggestion 4: Identify the qualities that are evident in a bad client. Suggestion 5: Commit yourself to never again except a bad client. Suggestion 6: Develop a client screening process. Suggestion 7: Script everything at first. Suggestion 8: Confront with love and boldness; use brave communication. Suggestion 9: Kill the monsters while they're little. Special Announcements I will be making an appearance onstage at James Malinchak's "Big Money Speaker Bootcamp" December 6-9 in LA. I'm super-excited about this event! I don't know if you saw ABC's hit TV show, "Secret M

If you are tired of struggling to make sales… if it seems your business exists just to blindly run from one promotion to another… if every month you feel like you have to reinvent the wheel to bring in revenue… you're going to love today's podcast! Today, I'm going to give you a quick method to create a marketing plan for the entire year of 2013. The best part is, this is going to be so simple you can fit your entire marketing plan on a single page. Which means, you'll actually do it! Here's the menu for today's episode: A book recommendation that will change the way you learn, and the way you eat. Why you can expect God to provide open doors, new opportunities, and the resources to overcome whatever challenges you may be facing. My quick and easy method for laying out your promotion and marketing calendar for the coming year… boosting your sales and profits, and slashing the amount of work and stress in your life. And I will share a few special announcements. Tip Of The Week Tim Ferris released his new book, The 4-Hour Chef, this past week, and once again made publishing industry. This time, it was because his book was effectively "banned" from most physical bookstores. Tim turned adversity into opportunity, and launched a formidable bookselling campaign like nothing I've ever seen. In the podcast, I discuss the details of this… plus the merits of the book itself. Spiritual Foundations Does God send misfortune to his children (you and me) so we can "learn a lesson"? Or is it appropriate for us to expect good things from our heavenly father? Is God really on our side? What is the proper response when we face trials, and while we are waiting for God's answer? Here is a clue… in the book of Job, at the point where Job had lost everything (his family, his fortune, and his health), Job refused to blame God for his misfortune. The Lord's anger was kindled against Job's friends, who all seemed determined to convince Job that God had allowed or brought these misfortunes upon him. God honored Job's request for his friends to be forgiven. And notice what the text says next: "And the Lord restored the fortunes of Job, WHEN HE HAD PRAYED FOR HIS FRIENDS. And the Lord gave Job twice as much as he had before." Job 42:10 Don't allow seeming lack in your own situation to prevent you from providing God's abundance to others. Brokering God's supernatural provision for others releases a grace to receive your own. It's worth noting that this demonstration of lavish Grace took place in the old covenant, and according to the Bible we live now under a much better covenant. How To Create A One-Page Marketing Plan The current business environment is not an excuse for under-performing revenue. There are businesses that are doing quite well, thank you very much. So using words like "it's the economy" amounts to little more than pathetic excuse-making. If you are experiencing a downturn in revenue, the answer is-do something different! A good place to start, especially at this time of the year, is with a fresh marketing plan. Here's how to create one quickly and easily… in a way that is almost guaranteed to boost your revenue. First, consider why you need a marketing plan at all. It's really quite simple: no plan, no real destination. What we want to focus on is coming up with the "minimum effective dose". We're not trying to write the"War and Peace" of marketing plans. Here's how were going to do this: go get a calendar, and a list of holidays taking place in 2013. Listen carefully to the instructions I give you in the podcast itself, and within about an hour, you will have a better marketing plan for the coming year than 90% of business people in America. Think about this: what will happen if you actually carry this exercise out? Special Announcements I will be making an appearance onstage at James Malinchak's "Big Money Speaker Bootcamp" December 6-9 in LA. I'm super-excited about this event! I don't know if you saw ABC's hit TV show, "Secret Millionaire"…  James was featured on the show. At the Boot Camp, he shares his strategies and tips on how to become a Big Money Speaker. I'm attending the Platform Conference in Nashville. If you do business online, you MUST attend this conference that helps you "get noticed in a noisy world." It's being put on by Michael Hyatt and Ken Davis. My friends Stu McLaren and Carrie Owensby Wilkerson are speaking. I'm also looking forward to meeting  Jeff Goins, Cliff Ravenscraft, Pat Flynn, Ken Davis, John Saddington, Michele Cushatt, and Andrew Buckman. Unlike most conferences, there's not a single speaker I'm not excited to hear and to meet. Get a ticket while you can! Would you like to have me speak at your event? Click here to visit my speaking page and get details on my availability. Your Feedback Do you have an idea for a podcast you would like to hear? Do you have a question that you like to ask me? Please send me an email. And if you enjoy the podcast, I would consider it a great

In today's podcast, I am spending a lot of time answering one of the most common questions I receive: "Ray, what online business tools or software do you use to run your Internet based business?" I'll go into detail about what online business tools I use, why I chose them, and also be very candid about whether I would make the same choice if I were starting over again today. Specifically, in this episode we will cover the following: I will share my new favorite iPad app, which is a notetaking app with a twist. In Spiritual Foundations, will discuss God's will to heal in all areas of your life. I will go in-depth on the subject of online business tools. I'll get specific, and name names. Stu McLaren shares exactly how frustrations can be the source of million-dollar business ideas. And I will share a few special announcements. Tip Of The Week Some of my own Paper doodles. This week's tip is for another iPad app. This one is called simply Paper. What makes it different from the app I reviewed last week? Paper is more than a notetaking app. It is really intended for artists. It works and feels like, well… paper. Hence the name. Check it out. Spiritual Foundations God's nature is to heal you in every way: "…God anointed Jesus of Nazareth with the Holy Spirit and with power, who went about doing good and healing all who were oppressed by the devil, for God was with Him." Acts 10:38 Don't fall for the lie that says God made you sick to "teach you something". That's not who He is! The Best Online Business Tools In the course of running an online business, there are many tools and applications to choose from. I use a lot of different tools in my own business, and I am frequently asked for recommendations about what the best tools to use might be. I am going to supply some very specific answers, and share some of the tools that I use most in my own business. Before I do, however, I want to make a couple of things very clear. First of all, it is rarely the case that the lack of a tool creates the lack of success. In my experience, successful people are successful despite not having the "right tools". This may sound counter-intuitive. I am not saying that it's wrong to have the best tools available to get the job done. That would be ridiculous. What I am saying is this: if you are using your search for the "perfect tools" as an excuse not to act, you will almost certainly encounter disappointment. Perhaps outright failure. There is no such thing as a "perfect tool". It's better to start with what you have, from where you are, and do the best job possible. That is what being an entrepreneur is all about. Creating value out of the available resources. The second thing you should be aware of is that I do receive a commission for recommending most of the tools listed here. If that bothers you, feel free to disregard my advice. However, I will say this: I do not recommend any tool that I have not used myself, or that I do not feel will help you. Here is my list of recommended tools, software, and websites. These have helped me build a successful online business, and I believe they can help you do the same. What I'm Using Now… And Most WordPress.org – This is what I recommend almost everyone use to build their website. It's about more than just "blogging", it is a rocksolid architecture for constructing any website. There is a reason why so many Fortune 500 companies choose to build their website on the WordPress framework. Plus, because of the ability to apply different "themes" to your WordPress site, you can change the look and feel of your website with the touch of a button (or, in this case, the click of a mouse). Just make sure you are running the self hosted version of WordPress, which will be found that WordPress.org. You don't want to build your website on WordPress.com, because you lose a certain amount of control, and also it just looks less professional. DIYthemes.com – This is the company that sells the thesis WordPress theme. Devotees of thesis are almost fanatical in their enthusiasm for this very solid, lightning fast, SEO optimized WordPress theme. While it is very powerful, and very sophisticated, it also comes with a bit of a steeper learning curve than other WordPress themes. But if you are looking for a rock solid framework for your website, this is the place for you. StudioPress.com – The folks at StudioPress are producing some of the most elegant and beautiful WordPress themes available today. They all work with the Genesis framework, which means your WordPress site will be running on a solid foundation that is optimized to get you search engine love. This is a great option for short-cutting the design phase of your website-these things look great right out of the box. InfusionSoft.com – We just switched! This is a very robust and powerful CRM (or customer relationship management) software system, including email followup, direct mail, shopping cart functionality, and more. Infusion allows you to do s

Do you ever feel like a hamster on a wheel? As if you have to keep running to keep your business afloat, and have no option ever stop? If you'd like to start living a different kind of life… a life where you work less, and actually accomplish more, then today's podcast is for you. Tip Of The Week This week's tip is for an iPad app called Notability. This is my favorite new app. It's about so much more than just taking notes. This app does allow you to take notes, but it also gives you the power to share your ideas using Dropbox and other convenient online services. You can combine notes, sketches, and even photos, and it is even a great way to make quick presentations. Plus, I now feel that I can (sometimes) leave my Moleskine behind, because I have Notability on my iPad. Check it out. Spiritual Foundations The secret to having peace and eliminating stress is not simply working hard to eliminate negative thoughts. You have to replace them with something else.: "Finally, brethren, whatever things are true, whatever things are noble, whatever things are just, whatever things are pure, whatever things are lovely, whatever things are of good report, if there is any virtue and if there is anything praiseworthy—meditate on these things." Philippians 4:8 Be encouraged that God has provided a way for you to live in peace and to be worry free, even in the midst of terrible circumstances. Think on it! How To Get More Done By Working Less It is entirely possible for almost anyone to get more accomplished in less hours. In fact, I can almost guarantee it. Here are five ways to get more done by working less: 1. Have a hard stop. 2. Stop working Fridays. 3. Work in defined blocks of time. 4. Check email only once per day. 5. Write out a "not to do list". The Lifestyle Business Stu McLaren returns as our "lifestyle business correspondent". Special Announcements I will be making an appearance onstage at James Malinchak's "Big Money Speaker Bootcamp" December 6-9 in LA. I'm super-excited about this event! I don't know if you saw ABC's hit TV show, "Secret Millionaire"…  James was featured on the show. At the Boot Camp, he shares his strategies and tips on how to become a Big Money Speaker. Would you like to have me speak at your event? Click here to visit my speaking page and get details on my availability. Your Feedback Do you have an idea for a podcast you would like to hear? Do you have a question that you like to ask me? Please send me an email. And if you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the podcast. You can find the podcast on Stitcher by clicking the logo: Question: What tips can you share about how to get more done by working less? You can leave a comment below.

I became aware of Jeff Goins through my friends Michael Hyatt and Stu McLaren. Jeff Goins has come "out of nowhere", and over the last 18 months has taken the blogging world by storm. His blog readership has grown at an incredibly fast pace, and he landed a book deal with a major publisher. How did he do it? That's what we discuss in this week's interview on the podcast. And here's a clue: one of Jeff's favorite sayings is, "Stop waiting to be picked. Pick yourself." It gets better:  Stu McLaren returns to the podcast this week, sharing with us  on the art of  "lifestyle business". Want to know a surefire way to grow your business like crazy? You want to hear this segment. Tip Of The Week and Spiritual Foundations This week's tip is a book recommendation, and I have to be right upfront about this: the book was written by my son, Sean Edwards. And it is awesome. Of course, I would say that. But it's a very good book nonetheless. The book is called The End Of Days, and it explains what the Bible actually says about the so-called "last days". Surprise: what the Bible says is not what you find in the popular "Left Behind" novels and movies. Many Christians seem to think that believers are supposed to "hunker down" and wait for Jesus to come snatch them out of "the world", which is going to "hell in a handbasket". This kind of thinking leads Christians to become disengaged from the rest of the world. That's not what Jesus had in mind at all, and this book explains why the "left behind" view of the "end times" is not scriptural. John 3:16 is perhaps the best-known scripture in history. Interestingly, the next verse, John 3:17, is hardly ever quoted along with verse 16. Here's what  the entire passage says: For God so loved the world that He gave His only begotten Son, that whoever believes in Him should not perish but have everlasting life. 17 For God did not send His Son into the world to condemn the world, but that the world through Him might be saved. (emphasis added) John 3:16-17 What if our job as Christians is not to judge the world, but rather to make it better? I recommend you buy this book and read it right away. Interview With Jeff Goins This is an interview filled with insights from writer Jeff Goins. I think you'll find it inspirational, informative, and educational. And you should buy Jeff's book, Wrecked – it's a book worth reading, in a sea of books that aren't. The Lifestyle Business Stu McLaren returns as our "lifestyle business correspondent". He got a fancy new mic, so he sounds like a million bucks. Special Announcements I will be speaking in Denver, Colorado, November 9-11 at the next JV Alert Live. I'll be sharing the stage with  great marketers including my friends Joel Comm, Rick Butts, Debbie Bermont, and others. You can register for the event using this link, and I would love to connect with you in Denver. If you do register using my link, please let me know. I am thinking about having a special get together just for people I have invited to the event. I would like to get a sense of how many people that may be. Would you like to have me speak at your event? Click here to visit my speaking page and get details on my availability. Your Feedback Do you have an idea for a podcast you would like to hear? Do you have a question that you like to ask me? Please send me an email. And if you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the podcast. You can find the podcast on Stitcher by clicking the logo: Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Question: In what ways will you stop waiting, and just "pick yourself"? You can leave a comment below.  

I just got back from speaking at Jeff Walker's Product Launch Formula LIVE! event in Phoenix. It was an amazing event, and I learned something While I was there that I must share with you. It's the secret enemy that is stealing your success right out from under you. This is the reason you keep trying and failing. The reason you keep missing the mark with your projects.And I'm going to show you a useful way of clearing the path ahead of you once and for all. Tip Of The Week One of the hardest parts of writing good, persuasive copy is knowing how to start. It's called "writing the lead". And most copywriting experts agree, 80% of the pulling power of any campaign or promotion is contained in the lead. So getting that right is crucial. I just read a great little book that I enthusiastically recommend on this subject, called Great Leads: The Six Easiest Ways to Start Any Sales Message Spiritual Foundations There is a right way to be persuasive. Patient persuasion can break down the strongest resistance and can even convince rulers. Proverbs 25:15 Here's What's Holding You Back Want to know the secret force that's holding you back? Take a good long look in the mirror. I was sitting in the audience at Jeff Walker's event this past weekend, when my good friend Don Crowther gave a presentation. Part of his talk was about what blocks us from success. And he said the most astounding thing… "There is no one but you keeping you from becoming who you want to be."-Don Crowther And then Don shared an exercise that I found very helpful. I don't think he really had a name for it, but I'm going to call it the "Seven Day Challenge". I walk you through the exercise in the podcast (so you'll need to listen to the audio). Special Announcements I will be speaking in Denver, Colorado, November 9-11 at the next JV Alert Live. I'll be sharing the stage with  great marketers including my friends Joel Comm, Rick Butts, Debbie Bermont, and others. You can register for the event using this link, and I would love to connect with you in Denver. If you do register using my link, please let me know. I am thinking about having a special get together just for people I have invited to the event. I would like to get a sense of how many people that may be. Would you like to have me speak at your event? Click here to visit my speaking page and get details on my availability. Your Feedback Do you have an idea for a podcast you would like to hear? Do you have a question that you like to ask me? Please send me an email. And if you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the podcast. You can find the podcast on Stitcher by clicking the logo: Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Question: What is your 7 Day Challenge? You can leave a comment below.  

Copywriting can be tricky. As a copywriter, you work hard to follow the proven formulas and structures. You probably do a great job with that. It's not that tough. And yet, sometimes, we can do everything right and the copy still falls flat. Yes, it is even happens to me. It happens all copywriters. Regardless of what they tell you. More on this later in the podcast! Tip Of The Week I was about this close to buying a brand-new MacBook Pro only a week and a half ago.  But then, I decided to try something else instead. No-not a PC!Instead of buying a new computer, I bought extra RAM, and a solid-state drive to replace my computer's original  hard drive.  The results were interesting, and I explain what happened in the podcast episode (so Yep, You have to listen to the audio to get the full story!) I bought my RAM from crucial.com This is the solid-state drive I recommend; everyone seems to agree it's the best. Spiritual Foundations God has engineered so that the best (and really the only) way to accumulate great wealth is being willing to give it away. One gives freely, yet grows all the richer; another withholds what he should give, and only suffers want.  Whoever brings blessing will be enriched, and one who waters will himself be watered. Proverbs 11:24-25 The 21 Reasons People Buy From You Even though people by based on emotion, it is also correct to say they have reasons for buying. The reasons themselves are based in emotion. An understanding of the driving reasons people buy a particular product or service can be key in writing copy that has the desired result (sales.) It is crucial that you understand the reasons why people buy from you-and specify, clarify, amplify, those reasons in your copy. Need Competition Sex Meaning Mission Greed Comfort Experience Pain Fear Significance Connection Love Contribution Control Conformity Loneliness Anger Prevention Addiction Power I am not suggesting you purposefully use these reasons as a way to manipulate your customers and prospects. I am, however, asserting that understanding the motivations that already exist is key to your sales process Special Announcements I am JAZZED to be attending Jeff Walker's Product Launch Formula Live event in Scottsdale, Arizona this weekend. The event is sold out. If you are attending, please make sure and contact me so we can connect at while we're there. I will be speaking in Denver, Colorado, next month at the next JV Alert Live. I'll be sharing the stage with  great marketers including my friends Joel Comm, Rick Butts, Debbie Bermont, and others. You can register for the event using this link, and I would love to connect with you in Denver. If you do register using my link, please let me know. I am thinking about having a special get together just for people I have invited to the event. I would like to get a sense of how many people that may be. Would you like to have me speak at your event? Click here to visit my speaking page and get details on my availability. Your Feedback Do you have an idea for a podcast you would like to hear? Do you have a question that you like to ask me? Please send me an email. And if you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the podcast. You can find the podcast on Stitcher by clicking the logo: Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Question: What are the reasons your customers buy from you? You can leave a comment below.  

If your copywriting is not selling enough, maybe it's because you have failed to P.A.S.T.O.R. And I'm not talking about preaching… Copywriting: The Key To Wealth Generation If you can write effective sales copy, you can literally write your own paycheck. There really should be no such thing as a "broke copywriter". By definition, good copywriters can create money out of thin air. So why does copy so often fail? Copywriting Fails When You Ignore Universal Principles There are universal psychological triggers that help you sell more effectively.  Certainly, there are universal principles to writing persuasive sales copy. After all, as John E. Kennedy taught us, copywriting is mere "salesmanship in print" You can hardly "swing a cat" without hitting a copywriter who has a "formula" for writing copy. Most of these formulas are actually quite good. The one I'm going to share with you today, though, is intentionally based on these universal principles. To Sell More, P.A.S.T.O.R. Your Customers Most people associate the term "pastor" with the preacher at church. While this is certainly true in most cases, the original meaning of the word "pastor" was actually "to shepherd". And what does the shepherd do? He or she cares for, feeds, and protects the flock. Now, before we go any further, I should address the habit that some marketers have of referring to their customers as their "herd". It seems to paint an unflattering picture. This kind of imagery is not what I am invoking here. The actual role of a shepherd is a loving, caring, and protective one. In fact, Jesus, who called himself the "Good Shepherd", actually laid down his life for his flock. I am certainly not suggesting any religious overtones for your copy: what I am suggesting is that you adopt the same loving, caring, and protective role as you write copy for your prospects and customers. And, as you might've guessed, P.A.S.T.O.R. is also an acronym for pieces of your copy. Here is the explanation: "P" is for PROBLEM "A" is for AMPLIFY "S" is for STORY and SOLUTION "T" is for TRANSFORMATION and TESTIMONY "O" is for OFFER "R" is for RESPONSE If you apply the mindset of being a shepherd to your readers, and you follow the sequence of the P.A.S.T.O.R formula, my prediction is you will experience more sales, more profits, and more happy customers… more often. Spiritual Foundations When we pray, something always happens. The key is to look for what's happening. Be anxious for nothing, but in everything by prayer and supplication, with thanksgiving, let your requests be made known to God. Philippians 4:6 Special Announcements I am very excited to be attending Jeff Walker's Product Launch Formula Live event in Scottsdale, Arizona next week. The event is sold out. If you are attending, please make sure and contact me so we can connect at while we're there. I will be speaking in Denver, Colorado, next month at the next JV Alert Live. I am very pleased to be sharing the stage with other great marketers including my friend Joel Comm and Rick Butts, Debbie Bermont, and others. This is a wonderful event at which to meet like-minded people, network, and find joint venture partners. You can register for the event using this link, and I would love to connect with you in Denver. If you do register using my link, please let me know. I am thinking about having a special get together just for people I have invited to the event. I would like to get a sense of how many people that may be. Would you like to have me speak at your event? Click here to visit my speaking page and get details on my availability. Your Feedback Do you have an idea for a podcast you would like to hear? Do you have a question that you like to ask me? Please send me an email. And if you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the podcast. You can find the podcast on Stitcher by clicking the logo: Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Question: How will you apply the PASTOR formula this week? You can leave a comment below.  

You don't have enough money, and I'm going to show you how to get it from the most unlikely place-your own brain! That's right, there is money inside your brain. The trick is knowing how to get it out of there. There are two "games" you have to master if you want your brain to start producing money for you. Those two games are: 1. The "inner game" of money-getting 2. The "outer game" of money-getting This may sound ridiculously obvious, but it is very important to master both of these games if you want to put an end to your cashflow quandary. Let's tackle them one at a time. The "Inner Game" of Money-Getting The "inner game" refers to your core beliefs, attitudes, and emotions about the subject of money. This can go deeper than you think. Specifically, you want to examine: Your beliefs about money and it's nature Your beliefs about your own worthiness "Incantations" you may use to reinforce your beliefs Emotions tied to money This "inner game", when taken as a whole, serves as a kind of "thermostat" for your economic condition at any given time. We each have a "money setpoint". It operates just like a thermostat. Go over the setpoint, and you will subconsciously adjust your income back to the setpoint. Dip below the setpoint, and you will begin to subconsciously do things that will bring your income back up to that level. The question you need to ponder: can I consciously readjust just my setpoint? The "Outer Game" of Money-Getting Once you have your "inner game" in order, and you're no longer driving with one foot on the gas and one foot on the brakes, you can begin to pay attention to the "outer game". This refers to the external actions you must take to bring more money to your life. The getting of money is a skill, and like any skill it can be acquired, improved, and refined. Most people spend about zero time doing any of these things. There are so many ways to get money that the biggest problem in teaching you how to do it is choosing just one. Information Marketing As a Money-Getting Method Selling information, as I have proposed elsewhere, is absolutely the best business you can be in. It requires little to no capital expenditure to start a business selling information, there is little or no overhead, no employees required, and very little risk. Let's run with this idea. The process, grossly simplified, for taking an idea (something inside your brain), externalizing it, and turning it into money, is something like this: Identify a "market" (a specific group of people, similar in nature, who share a common set of needs, wants, and problems). Identify a "pain point" shared by a large number of those people. Match the "pain point" with information, talent, or skill that you already possess or can easily acquire. Having acquired the information that relieves the pain your market is experiencing, turn that information into a salable form: audio, video, book, e-book, etc. Create a website (using WordPress) that magnetically draws people to its front doorstep, compels them to surrender their contact information for free resources, and then markets to them on a sequential basis until they buy your information. Spread the word about your fancy new website using search engine optimization, social media marketing, and yes -gasp! – even paid advertising. Test relentlessly, improve ruthlessly, repeat endlessly. It really is that simple. Yes, there are details that perhaps you're unfamiliar with. Allowing yourself to get stuck in such questions as, "How do I identify the market? How do I do WordPress? What are social media marketing methods?" etc. is a dead-end and an excuse to avoid doing the actual work. All that stuff is merely details. It can be figured out. It has been figured out by lesser people than you. Refuse to get mired in details. True entrepreneurs don't get stuck in that place. People who like to pretend they are entrepreneurs do. If the previous statement upsets you, don't feel condemned or convicted by it. Merely change your behavior to match the outcome you really want. The 30 Day Brain Money Challenge I invite you to accept a challenge. The challenge is simple: in the next 30 days, starting today, do what is necessary to take an idea from your brain and turn it into money. The challenge is no more complicated than that. It is simple. Of course, simple does not mean synonymous with "easy". But what if you did set your intention to get money out of your brain in the next 30 days? If you are already in the information marketing business, and you are already making a profit, what if you challenged your brain to produce more money than it ever has before? What might be the outcome of excepting such a challenge? Spiritual Foundations Be careful what you focus on – and especially avoid fear, anger, and confusion. "…for God gave us a spirit not of fear but of power and love and self-control." 2 Timothy 1:7 Special Announcements I am very excited to be attending Jeff Walker's Product Launch Formula Live

Joint Ventures are a hot topic. There is a lot of talk in the Internet marketing community about how to "JV".  This past weekend, I was a featured speaker at JV Alert Live conference In San Diego.  Talking with so many people about their concept of what a "joint venture" really is led me to create this weeks podcast. In this episode we will discuss: what a joint venture is how to create joint ventures pitfalls to avoid. I also have a couple of great interviews that I gathered while I was at the conference. We will hear from our Lifestyle Business correspondent, Stu McLaren. Finally, for those who are a bit geeky, I will tell you about my new mobile podcasting rig. This Week's Tip For my recent trip to San Diego, I knew I wanted to do some recording for the podcast. But I wanted to keep the audio quality high level, without taking my regular studio gear. Therefore, I invested in a couple of microphones – specifically, the Audio-Technica ATR2100. These mics render superior sound, and they are very inexpensive. Listen to the podcast for a sound comparison, and see if you can tell the difference between my $400 microphone (the Heil PR40), and the $48 Audio-Technica ATR2100. I also took along a ZOOM digital recorder and a Behringer mixer. Spiritual Foundations Modern Christianity is indeed about signs and wonders… they see our signs, and it makes them wonder! Nobody knows what we're for only what we're against when we judge the wounded What if we put down our signs crossed over the lines and loved like You did Casting Crowns, "Jesus Friend of Sinners" Who are you to pass judgment on the servant of another? It is before his own master that he stands or falls. And he will be upheld, for the Lord is able to make him stand. Romans 14:4 Lifestyle Business Correspondent This week we have another segment from Stu McLaren Feature Story: How To Do Joint Ventures Why are Joint Ventures important? What is a Joint Venture? How to "do" Joint Ventures What to avoid "Networking is mostly about showing genuine interest in other people." Click To Tweet This Quote Announcements Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679 Plugs for hosting accounts using this link. Follow Ray on Twitter and friend Ray on Facebook SUBSCRIPTION LINKS If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. You can find the podcast on Stitcher by clicking the logo: Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Question for you: What has your experience been with "joint ventures"? Comment below, or call in at (509) 713-2679  

There is one business that is the very best business for almost anyone to start. And the time to start it is now. That's what this week's podcast is about. As you know, I write this blog and do these podcasts with the intention of helping people start, run, and grow an Internet-based business. I believe people who feel drawn to do such things are drawn by their Creator. That God placed things within you that cause you to want to be in business.  I don't feel this is any less spiritual than people who are "called" to go into ministry. This Week's Tip Put good stuff into your head. The best way I can think of to do that is listen to good, instructional, inspirational podcasts. Here is a list of the podcasts that I have on my "must listen to every episode" list: Michael Hyatt, This Is Your Life Cliff Ravenscraft, The Podcast Answer Man Erik J Fisher, Beyond The To Do List Dan Miller, 48 Days Robert Plank, The Robert Plank Show Derek Halpern, Social Triggers Insider Pat Flynn, Smart Passive Income Joseph Prince Podcast Bethel Church Sermon Of The Week Spiritual Foundations There is no division between "sacred and secular" for believers! Bondservants, obey in all things your masters according to the flesh, not with eyeservice, as men-pleasers, but in sincerity of heart, fearing God. And whatever you do, do it heartily, as to the Lord and not to men, knowing that from the Lord you will receive the reward of the inheritance; for you serve the Lord Christ. Colossians 3:22-24 (NKJV) Lifestyle Business Correspondent This week we introduce a new segment, featuring my good friend Stu McLaren Feature Story: The Very Best Business For Anyone To Start The best business for anyone to start, in my opinion, is the business of selling information. Here are 10 reasons why that is true: Low Startup Cost High Revenue Low Operating Cost No Inventory No Manufacturing Cost No Employees No Capital Risk No Receivables No Face to Face Selling Automation 5 Variations on Information Marketing Business Approaches Digital Products Digital + Physical Products Digital + Physical Products + Coaching Digital + Physical Products + Coaching + Live Events Digital + Physical Products + Coaching + Live Events  + Licensing "The very best business for anyone to start right now is the business of selling information." Click To Tweet This Quote Listener Questions Marshall Bone asks about "Joint Ventures". Stacey Fisher asks about "Strategic Partnerships" Announcements Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679 Plugs for hosting accounts using this link. Follow Ray on Twitter and friend Ray on Facebook SUBSCRIPTION LINKS If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. You can find the podcast on Stitcher by clicking the logo: Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Question for you: Are you in the Information Marketing Business? Why or why not? Comment below, or call in at (509) 713-2679  

A lot has been written and said about writing  copy that sells. Today's podcast goes beyond the basics and provides a framework that allows you to be predictably persuasive, whether you're writing sales copy, giving a speech, or writing a blog post. This Week's Tip One of the new podcasts I'm listening to is Beyond The To Do List with Erik J Fisher – it's a keeper! Spiritual Foundations If you want God to bless you financially, give Him something to work with! So he who had received five talents came and brought five other talents, saying, "Lord, you delivered to me five talents; look, I have gained five more talents besides them." His lord said to him, "Well done, good and faithful servant…" Matthew 25:20–21 Feature Story: How To Be Predictably Persuasive Persuasion is important to master if you think you might ever need to: Get a date Get a job Make a sale Win an argument Change someone's mind Land a new client Raise a child Raise money for a cause Buy something Sell something Or influence anyone in any way The key to being persuasive is really not in some magic phrases or tricky manipulation – but in principles that never fail to work. There are basic foundational ideas that will serve to make you more persuasive – with predictable results. Calibrate your expectations and clarify your outcome Know the person you're attempting to persuade. Demonstrate non-manipulative empathy. Know where they score on the Persuasion Awareness Scale Test (P.A.S.T.): Know, Care, Considering, Pain Appeal to the four learning styles: Why, What, How, What If Answer any and all questions that stand in the way of transformation. Create an environment that invites decision. "The easiest way to persuade someone is using what is already persuading them." Click To Tweet This Quote Announcements Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679 Plugs for hosting accounts using this link. Follow Ray on Twitter and friend Ray on Facebook SUBSCRIPTION LINKS If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. You can find the podcast on Stitcher by clicking the logo: Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Question for you: Do you have tips (or opinions) about ethical persuasion? Comment below, or call in at (509) 713-2679  

The key to having all the joy and fulfillment you want from your business and your life is: being clear on your core values. Paul Evans is clear, and in this episode he shares his philosophy on how to make more, give more, and live more. In that order. This Week's Tip ProCamera turns your iPhone into the camera you WANT it to be. Spiritual Foundations The way to get the free from stress is to work… but work at what? Let us therefore be zealous and exert ourselves and strive diligently to enter that rest [of God, to know and experience it for ourselves], that no one may fall or perish by the same kind of unbelief and disobedience .. Hebrews 4:11 (Amplified Bible) Feature Story: How To Make More, Give More, And Live More This week I bring you an amazing interview with Paul Evans. In this interview, you'll discover: How to "live your mission". Paul's unique philosophy of how to make more… so you can give more… and live more. The jaw-dropping story of how Paul's wife died in his arms…and the amazing nature of what happened next. How you can be at least three times as productive using Paul's startlingly simple system. The audio on Paul's voice is a little…unusual. Just get past that and listen to what he is saying. You'll be glad you did. Announcements Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679 Plugs for hosting accounts using this link. Follow Ray on Twitter and friend Ray on Facebook   SUBSCRIPTION LINKS You can find the podcast on Stitcher by clicking the logo: If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Question for you: What philosophy do YOU live by? Comment below, or call in at (509) 713-2679  

You can take your business from idea to recurring income in a very short period of time (sometimes even mere days!) And if you plan it right, you can do the work once and get paid over and over, month after month. This episode outlines a plan for how to do just that – use the internet to create recurring income. This Week's Tip Wistia offers more control, better quality, and better analytics for your videos. Spiritual Foundations Think abundantly – God does! There is one who scatters, yet increases more; and there is one who withholds more than is right, but it leads to poverty. Proverbs 11:24 Feature Story: How To Build Recurring Internet Income The only thing better than creating income from the Internet, is creating income that shows up every month, like clockwork. This doesn't have to happen by chance; it can be engineered consciously. That's what this week's episode is all about. The key thing to remember is that most people make this more complicated than it needs to be. It's really quite simple, and can be boiled down to seven steps. Build a tribe. Find out what they (a) want and (b) need. Sell a product that sells itself. Sell a product people need (and want) every month. Use WordPress, Clickbank, and Wishlist to run your business. Promote your site. Repeat as needed. Listener Questions Robert Plank asks about how I make this podcast. Announcements Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679 Plugs for hosting accounts using this link. Follow Ray on Twitter and friend Ray on Facebook   SUBSCRIPTION LINKS You can find the podcast on Stitcher by clicking the logo: If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Question for you: Do you already have recurring income? If not, what holds you back? Comment below, or call in at (509) 713-2679  

The way you think affects the way you act – and that affects everything in your life. Today I want to share with you five "mindsets" (ways of thinking) that murder your business. And yes, I'll tell you how to avoid these profit-killers.  This Week's Tips Build a membership site in five minutes and fewer clicks with Wishlist. Spiritual Foundations When God is your caretaker and protector, you won't lack for anything.  "The Lord is my shepherd, I shall not want." Psalm 23 Feature Story: Five Mindsets That Murder Your Business My problems come from outside. People are rational. Everyone needs my product. Success takes a long time. I'll do it tomorrow. Listener Questions Announcements Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679 Plugs for hosting accounts using this link. Follow Ray on Twitter and friend Ray on Facebook   SUBSCRIPTION LINKS You can find the podcast on Stitcher by clicking the logo: If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Question for you: Have you ever fallen for any of these "deadly mindsets"? Comment below, or call in at (509) 713-2679  

Sometimes all of our fancy business goals boil down to this: "I need more money." What do you do, when you need more money, immediately? That's what today's podcast is all about. This Week's Tips Check out Nancy Duarte's book Resonate on the iPad. It is amazing. Spiritual Foundations God will deliver you from all your troubles, but deliverance is not the best that he has in store for you.  "He shall deliver you in six troubles, yes, in seven no evil shall touch you." Job 5:19 Feature Story: How To Make More Money Immediately First, get outside your comfort zone. Become physically active. Make a list. Be willing to do whatever it takes. Listener Questions Announcements Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679 Plugs for hosting accounts using this link. Follow Ray on Twitter and friend Ray on Facebook   SUBSCRIPTION LINKS You can find the podcast on Stitcher by clicking the logo: If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Question for you: Have you ever needed "more money immediately"? Comment below, or call in at (509) 713-2679  

We all have these things that crop up called "problems" – in today's podcast I share some "real life", and advice on how to pulverize your so-called problems and turn them into opportunities. This Week's Tips Booklover? You're gonna love goodreads the app! Spiritual Foundations When you have problems – be glad!  "My brethren, count it all joy when you fall into various trials, knowing that the testing of your faith produces patience. But let patience have its perfect work, that you may be perfect and complete, lacking nothing." James 1:2-4 Even science backs up Scripture… "Being thankful and positive has great effects on the brain & immune system! Remember, your attitude affects you, not just those around you!" Dr. Caroline Leaf Feature Story: How To Pulverize Your Problems Celebrate Ask yourself the "Problem-Solving Questions" (see below) Look for the upgrade Be proactive Let go Tony Robbins' Problem-Solving Questions What's GREAT about this? or What could be great about this? What's not perfect YET? (presupposing that it is going to be perfect) What am I WILLING TO DO to make it the way that I want it? What am I WILLING TO NO LONGER DO in order to make things the way that I want? How can I do what is necessary to get the job done and ENJOY the process? Listener Questions Keller Coleman asks how to persist in the tough times. Angela Wood wants to know how to write in someone else's voice. Todd Bray asks how to get clients to see reason! Antoine McCoy asks about an upcoming live event. Announcements Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679 Plugs for hosting accounts using this link. Follow Ray on Twitter and friend Ray on Facebook   SUBSCRIPTION LINKS You can find the podcast on Stitcher by clicking the logo: If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Question for you: How do you face problems? Comment below, or call in at (509) 713-2679  

Attending conferences can pay big dividends – in today's podcast I explain 7 reasons why you should attend conferences. This Week's Tips Use the  iMovie app on your iPad or iPhone to make killer marketing videos fast. http://youtu.be/SbJHKIN5e2w Spiritual Foundations When you have problems – be glad!  "My brethren, count it all joy when you fall into various trials, knowing that the testing of your faith produces patience. But let patience have its perfect work, that you may be perfect and complete, lacking nothing." James 1:2-4 Even science backs up Scripture… "Being thankful and positive has great effects on the brain & immune system! Remember, your attitude affects you, not just those around you!" Dr. Caroline Leaf Feature Story: 7 Reasons To Attend Conferences There's always something new to learn. Conferences are the best place to network. A new environment stimulates creativity. The "immersion factor". Being seen is important and useful. It's the fastest way to get new clients. Attending conferences can lead to speaking opportunities Those are just 7reasons – there are many more. Announcements Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679 Plugs for hosting accounts using this link. Follow Ray on Twitter and friend Ray on Facebook   SUBSCRIPTION LINKS You can find the podcast on Stitcher by clicking the logo: If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Question for you: How do you get value from attending conferences? Comment below, or call in at (509) 713-2679  

If you are a business owner, freelancer, consultant, solo professional, or have any desire to be a leader of any kind – you need to blog. This Week's Tips LastPass – the last password you'll ever need to remember. Spiritual Foundations If you're continually beating yourself up about your shortcomings, here's good news! "For if by the one man's offense death reigned through the one, much more those who receive abundance of grace and of the gift of righteousness will reign in life through the One, Jesus Christ." Romans 5:17 Feature Story: 5 Reasons You Should Blog It's good for business. It wasn't always this way. When I started blogging, it didn't take long for me to realize blogging was building my business, too. I get a steady flow of new business from people who say something like, "Well, I started reading your blog and finally decided I would call you." Self-expression. Once upon a time, I was a radio DJ. Highly-rated, successful, and loving it. Being on the radio was my own personal megaphone. It was my way of being heard. Now I get that same satisfaction from blogging. You can too. Now everyone's a DJ! Building a relationship with my readers. There's nothing like a blog (and a podcast) to build a relationship with your readers. My blog is the source of most of the conversations I have with my readers. Marketing. I know there are many who say you can't "monetize" a blog. Really? My own blog has brought me… well, let's call it "a substantial amount" of revenue. And I don't even use Adsense (as of this writing). And there are many examples of money-making blogs. Record Of My Thinking. Blogging is a way of distilling my thoughts and preserving them. Doing it publicly forces me to step up my game. Those are just 5 reasons – there are dozens more. Announcements Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679 Plugs for hosting accounts using this link. Follow Ray on Twitter and friend Ray on Facebook   SUBSCRIPTION LINKS You can find the podcast on Stitcher by clicking the logo: If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Question for you: How about you? Do you blog – and if so, why? Comment below, or call in at (509) 713-2679  

On this week's episode I share 3 fresh new productivity hacks, plus I answer a bunch of listener questions. This Week's Tips This plugin, called RSS Footer, makes it easy to add a line of content to the beginning or the end of all the articles in your feeds, for instance to display a link back. Thanks to Pat Flynn for this tip. Win free stuff by commenting! Congrats to Larry Fischer and Robert Miller who both have already won. Feature Story: 3 Fresh Productivity Hacks Here are 3 fresh productivity hacks I am experimenting with. Listen to the podcast audio for a complete discussion – the list below won't make sense without the audio! Free Day Targets Budget 168 Exclusion Bias "The single best time management tool is the word 'no'." -Rick Warren Listener Questions From the Listener Line: Bill Murray asks about how to create response-generating titles and subtitles. From the Listener Line: Bret Ridgway asks about the future of product launches. From the Listener Line: Robert M Schwarztrauber asks about how to find the audience for your website or product. From the Listener Line: Dr. Eric Hall asks about promotion and SEO. From the Listener Line: James Stewart contends I'm wrong about men being "the bride of Christ". Announcements Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679 Plugs for hosting accounts using this link. Follow Ray on Twitter and friend Ray on Facebook   SUBSCRIPTION LINKS You can find the podcast on Stitcher by clicking the logo: If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Question for you: What are YOUR favorite productivity hacks? Comment below, or call in at (509) 713-2679  

On this week's episode I yield to your requests for an all-spiritual episode, tackling the question: has God created you to prosper? This Week's Tips For the easiest and fastest way to run your own business, and have a digital dashboard, watch this webinar replay. To leverage your time through outsourcing without going broke, get The Hands Free Formula by Jimmy D Brown. Win free stuff by commenting! Feature Story: God Created You To Prosper Does God want you to be rich? Or is money the root of all evil? Should we beware the "prosperity gospel"? Should we fear preachers who teach "health & wealth"? 7 Biblical Truths That Prove God Wants Us To Prosper – And Why! Beloved, I pray that you may prosper in all things and be in health, just as your soul prospers. 3 John 1:2 You are a creator (Genesis 1:1, Genesis 1:27) Wealth is creation (Deuteronomy 8:18, Romans 4:17) The world is in darkness (Isaiah 60:1-5, Matthew 5:14-16) You are called to be a king (1 Peter 2:9, Revelation 1:5-6) To break bondage (Proverbs 22:7) "M&M Evangelism" (James 2:15-17) You are blessed to be a blessing (Genesis 12:2-3, Genesis 13:2, Galatians 3:16, Galatians 3:27-29) The nobility and service of the king/entrepreneur:The people will curse him who withholds grain, But blessing will be on the head of him who sells it. Proverbs 11:26 Listener Questions From email: "Ray, will you mentor me?" From email: "Ray, I have a great product. Will you write the copy and we can split the sales 50/50?" From the Listener Line: Fiona Middleton asks about getting traffic. Resources Mentioned Unmerited Favor by Joseph Prince Destined to Reign by Joseph Prince Compassionate Capitalism by Harold Eberle Thou Shall Prosper by Rabbi Daniel Lapin Announcements Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679 Plugs for hosting accounts using this link. Follow Ray on Twitter and friend Ray on Facebook   SUBSCRIPTION LINKS You can find the podcast on Stitcher by clicking the logo: If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Question for you: What do you think – does God want you to prosper? Comment below, or call in at (509) 713-2679  

On this week's episode I expose the secrets of the perfect business for most people to start, why its the perfect business, and the 5 Basic Steps to starting it. This Week's Tips For a fast ramp-up on the subject of copywriting, grab a copy of my book, Writing Riches. To leverage your time through outsourcing without going broke, get The Hands Free Formula by Jimmy D Brown. Win free stuff by commenting! Spiritual Foundations Don't be confused when people tell you "there's a purpose in everything." God can use anything – but not everything that happens on Earth is His will. That's why He told us to pray for His will be done on Earth, as it is in Heaven. Pray then like this: "Our Father in heaven, hallowed be your name. Your kingdom come, your will be done, on earth as it is in heaven." Matthew 6:9-10 Feature Story: The Perfect Business and How To Start It What is the perfect business? I answer this question definitively! The 5 Basic Steps Pick your niche. Solve a problem. Write your sales copy. Create your product. Market! Ray's Recommendations Have a board of directors Don't be a mercenary Transfer skills Choose an entity Keep separate accounts Be a doer Guard your heart Pray! Listener Questions From the blog: "Have you heard good or bad about Amazon's SES email client?  Seems less expensive for beginning users, and it uses Amazon's infrastructure." From email: : "Ray, how do I get you and your guru buddies to promote my products? It seems like there is a 'good old boys' club that won't let me in!" From the Listener Line: Stu McLaren asks about coming up with hooks. From the Listener Line:  Sylvia Runkle asks about marketing with Facebook From the Listener Line: Carol Farbe has a question about marketing books ( Resources Mentioned Book Yourself Solid by Michael Porte Permission Marketing by Seth Godin Tribes by Seth Godin Platform by Michael Hyatt Writing Riches by Ray Edwards Announcements Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679 Plugs for hosting accounts using this link. Follow Ray on Twitter and friend Ray on Facebook   SUBSCRIPTION LINKS You can find the podcast on Stitcher by clicking the logo: If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Question for you: What questions do you have about starting an info-marketing business? Comment below, or call in at (509) 713-2679  

On this week's episode I lay out exactly how to get more profits from any business. Sharpen your pencils, class! By the way… I do this show to help you build the business you dream of and live the life you deserve. I show people like you ideas on how to start and grow an online business you'll love for less than $100. The economy doesn't dictate your fate, the politicians won't save your bacon, it's up to entrepreneurs like you and me! Start a business… save the world! This Week's Tip For incredibly easy split-testing, I'm loving Visual Website Oprimizer! Feature Story: How To Squeeze More Profit From Any Business The only 3 ways to grow your business. The 3 Lighthouse Principles that produce profits. 5 Promises you should make & keep for your business. Announcements Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679 Plugs for hosting accounts using this link. Follow Ray on Twitter and friend Ray on Facebook   SUBSCRIPTION LINKS You can find the podcast on Stitcher by clicking the logo: If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Question for you: What are some of your favorite profit-producing tips? Did I leave some out? Comment below, or call in at (509) 713-2679  

Are you living under the influence of one of these 3 stupid lies that keep you broke? Graham Cooke says, "When you believe a lie, you empower the liar." Stop doin' that! Today we'll talk about the truths that can set you free. By the way… I do this show to help you build the business you dream of and live the life you deserve. I show people like you ideas on how to start and grow an online business you'll love for less than $100. The economy doesn't dictate your fate, the politicians won't save your bacon, it's up to entrepreneurs like you and me! Start a business… save the world! This Week's Tip Let me once again recommend Stitcher for listening to Podcasts! Feature Story: 3 Stupid Lies That Keep You Broke The economy is the problem. You can't make it these days without credit cards and borrowing money. It costs too much and is too risky to start a business of your own. Lies, lies, lies! And when you listen to the podcast you'll know why they are lies and how to escape from them. Resources Mentioned Graham Cooke's website Kris Vallotton's website The Total Money Makeover and Entreleadership by Dave Ramsey The $100 Startup by Chris Guillebeau Announcements Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679 Plugs for hosting accounts using this link. Follow Ray on Twitter and friend Ray on Facebook   SUBSCRIPTION LINKS You can find the podcast on Stitcher by clicking the logo: If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Question for you: How do you deal with these lies? Did I leave some out? Comment below, or call in at (509) 713-2679  

In today's episode… Ever wish you could get brilliant business ideas on demand? You can, and I'll show you 5 habits that make ideas happen. By the way… I do this show to help you build the business you dream of and live the life you deserve. I show people like you ideas on how to start and grow an online business you'll love for less than $100. The economy doesn't dictate your fate, the politicians won't save your bacon, it's up to entrepreneurs like you and me! Start a business… save the world! This Week's Tip For distraction-free writing I use ByWord. Feature Story: How To Get Brilliant Ideas Ever feel like you need a brilliant idea – or ideas –  for your business, and tried to just "squeeze one out"? That's usually not the recipe for having brilliant ideas. What if there was a way to come up with brilliant ideas on demand? Here are 5 habits you can cultivate that should help you generate more brilliant ideas than you know what to do with. While these habits don't instantly yield brilliant ideas like an "idea slot machine", they are like cultivating fertile soil in which your brilliant ideas can take root and grow.  If you are simply reading this post, please note that you'll have to listen to the podcast to get the full explanation. Get plenty of sleep. Drink 64 ounces of water everyday. Exercise 30 minutes every day. Read a lot. Write a lot. Listener Questions Richard Bell has a word of thanks. John Klein wants help promoting a seminar. Robert asks about having one site versus many sites. Announcements Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679 Plugs for hosting accounts using this link. Follow Ray on Twitter and friend Ray on Facebook   SUBSCRIPTION LINKS You can find the podcast on Stitcher by clicking the logo: If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Question for you: How do you get your best ideas? Comment below, or call in at (509) 713-2679  

I do this show to help you build the business you dream of and live the life you deserve. I show people like you how to start and grow an online business you'll love for less than $100. The economy doesn't dictate your fate, the politicians won't save your bacon, it's up to entrepreneurs like you and me! Start a business… save the world! In today's episode… I learned a lot from a sales pitch I got at a gas station. I'll tell you the story, and the valuable lesson (which will help you!) This Week's Tip Check out Goodreads a social network for book lovers. Feature Story: Gas Station Sales Lesson Here we are, in a time when a lot of people are being washed out of all kinds of businesses, online and offline. The excuse given is usually: "the economy". I've addressed the use of those two words as excuse elsewhere. You see, the very qualities exemplified by a couple of gas station pitch-men are the same qualities that could save a lot of businesses from going under. Listen to the story – and learn! Listener Questions John Klein asks about how to test multiple landing page designs. Ohad wants examples of B2B copy for technical businesses. Ricky Breslin has comments on, and questions about, the book Secrets of Dynamic Communication by Ken Davis. Announcements Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679 Plugs for hosting accounts using this link. Follow Ray on Twitter and friend Ray on Facebook   SUBSCRIPTION LINKS You can find the podcast on Stitcher by clicking the logo: If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Question for you: How do you "hustle" in your business? Comment below, or call in at (509) 713-2679  

I do this show to help you build the business you dream of and live the life you deserve. I show people like you how to start and grow an online business you'll love for less than $100. The economy doesn't dictate your fate, the politicians won't save your bacon, it's up to entrepreneurs like you and me! Start a business… save the world! In today's episode… Persuasive prose produces profits. Writing persuasive copy gets your emails opened and read, your ideas shared and promoted, your blog posts ranked in Google, and your products and services sold. Today's episode gives your 3 "tricks" to make your writing more persuasive. This Week's Tip Check out Stitcher for finding, listening to, and sharing your favorite podcasts and online radio shows. Feature Story: 3 Powerful Tricks For More Persuasive Writing Writing persuasive copy is simple – but not always easy. The most persuasive techniques usually are the ones that are simplest. Here are three simple tricks the top copywriters know will help them sell more (of whatever they're selling)… Know your prospects. This means doing your homework, and knowing the audience you're writing to (and selling to) inside out. You must know, at the very least their FFA's (fears, frustrations, and aspirations). If you know those three things, you have some powerful mojo at your disposal. Speak the language of your audience. If you are writing to golfers, for instance, you absolutely must not call the instruments of play anything other than clubs. Referring to "ball striking sticks" will earn your copy a quick trip to the trashcan. I know the example is ridiculous, but I see copywriters making mistakes equally as ridiculous all the time. Know your product. Again, a seemingly obvious point, yet one of the most frequently violated principles of writing persuasive copy. The more you know about your product, the more persuasively you will be able to communicate about it. Newbie copywriters would do well to study the greats, particularly Eugene Schwartz, who often read a book four (or more) times, and had 100 pages of notes written in his own hand, when he finally sat down to write the copy that would sell the book. As I said, simple. Not necessarily easy. Listener Questions Avery has a question about why her affiliate site got "slapped" by Google. Dave has nice things to say. Dr Kevin wants to know why his site generates warnings for some users. Announcements I will be speaking at JV Alert in Washington, DC later this week (June 8-10). Register (and save $402!) by clicking here. Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679 Plugs for hosting accounts using this link. Follow Ray on Twitter and friend Ray on Facebook   SUBSCRIPTION LINKS You can find the podcast on Stitcher by clicking the logo: If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Question for you: What "tricks" do you use to increase the persuasion power of your writing? Comment below, or call in at (509) 713-2679  

  The Ray Edwards Show is a weekly podcast where we help anyone start or grow your online business… and still have a life! Are you tired of peddling products for pennies? Haggling with rate-chiselers who want to chip away all your profits? Today's episode is all about how to get paid double, triple, or even ten times what you get currently. This Week's Tip(s) A faster, simpler Google Search app for iPhone. Spiritual Foundations Stop making the same mistakes repeatedly. As a dog returns to its vomit, so fools repeat their folly. Proverbs 26:11 Feature Story: How To Get Paid More (Whatever You Do) Value Dollarization Communicating your value Removing obstacles Asking A segment on not getting it perfect, just getting it started (with props to Mike Litman). Free Webinar Training Session On this free LIVE webinar training event, you'll learn: The secrets of how Ray gets paid TEN TIMES the fees of most copywriters and consultants (and how you can use the same tactics to multiply YOUR income). How to multiply your income while simultaneously working less. This works no matter what you do – it works for consultants, speakers, trainers, therapists, coaches, authors, info-marketers (and even dog trainers or pawn brokers!) The sure-fire blueprint to Premium Client Attraction (PCA) and how you can start using it right away. Ray's proprietary methods of Writing For Strategic Influence, and how it transforms your marketing (even if you hate writing and failed English!). Click here to register for the webinar. Listener Questions On today's episode, I answered the following listener questions. Robert on getting paid more. Benson on how to get Webinar signups and email optins from one form. Sylvia on planning a live event. Announcements I will be speaking at JV Alert in Washington, DC (June 8-10). Register (and save $402!) by clicking here. If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679 Plugs for hosting accounts using this link. Follow Ray on Twitter and friend Ray on Facebook   SUBSCRIPTION LINKS If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Question for you: What has your experience been raising your prices? Comment below, or call in at (509) 713-2679  

Many business owners, freelancers, and solo professionals wonder, "Should I have a blog? Is it worth the effort?" My answer: yes, you need a blog. And today's episode provides 5 good reasons why. This Week's Tip(s) Use Google Apps for business to get powerful features for very little money. Combine Insightly with Google Apps for a full-fledged CRM system. Spiritual Foundations How to have all the faith you need. Jesus said to him, "If you can believe, all things are possible to him who believes." Mark 9:23 Feature Story: 5 Reasons Your Online Business Needs A Blog Visibility Credibility Authority Connection Marketing How To Start A Blog Bluehost WordPress.org SquareSpace Listener Questions "Ray, what do you recommend for ______________?" Benson Agbortogo asks about the secret of success. Rio wants to know how to get started with a website. Joshua Monen asks for feedback on his website about Battleground, Washington. Announcements I will be speaking at JV Alert in Washington, DC (June 8-10). Register (and save $402!) by clicking here. If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679 Plugs for hosting accounts using this link. Follow Ray on Twitter and friend Ray on Facebook   SUBSCRIPTION LINKS If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Question for you: Do you blog for business? What has your experience been – is it worth it? Comment below, or call in at (509) 713-2679  

There are few businesses that would not benefit from a steady, predictable flow of new customers. Yet very few businesses have any kind of system in place to do this. Here's a simple plan for generating 90 new customers for your business in 90 days. And the best part is, you don't have to stop at 90 days! This Week's Tip(s) Use Google Calendar on your iPhone with the Agenda calendar app. Create your own free newspaper with Google Currents app for iPhone Spiritual Foundations You don't have to "clean up your act" for God to hear your cry for help. "For I will be merciful to their unrighteousness, and their sins and their lawless deeds I will remember no more." Hebrews 8:12 Feature Story: How To Get 90 New Customers In 90 Days Create a Magnetic Free Offer Define an Ascension Process Create a Lead Generation Website Build an Automated Follow-Up System Bring Traffic to Your Magnetic Free Offer Fast & Free Traffic Tactics Leveraging Other Lists Search Engine Marketing Social Media – Facebook & Twitter Announcements If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679 Plugs for hosting accounts using this link. Follow Ray on Twitter and friend Ray on Facebook   SUBSCRIPTION LINKS If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Question for you: What tactics or systems do you use to generate new customers? Comment below, or call in at (509) 713-2679  

How to start a business for $100? Is it possible to start a business for a hundred dollars (or even less)? Chris Guillebeau, author of the new book, The $100 Startup, say yes. I agree – and in this episode, I'll explain the simple steps to do so. Maybe you'll be inspired to create your own "$100 startup". This Week's Bluehost Hosting Plug CozyWorkplace.com AcupunctureMiamiDade.com This Week's Tip(s) Get the new book by Chris Guillebeau, entitled The $100 Startup. Spiritual Foundations God sees you as perfect… so stop seeing yourself otherwise! "But when this priest had offered for all time one sacrifice for sins, he sat down at the right hand of God…  For by one sacrifice he has made perfect forever those who are being made holy." Hebrews 10:12, 14 Feature Story: How To Start A Business For $100 Or Less The $100 startup is a reality! Starting a business for $100 is simple. Here are the "baby steps" (mine, not Chris's): Decide on a topic for your site/product. Start a blog. Start an email list. Set up social media accounts. Publish & promote on a regular schedule. Listen for what your audience wants. Create an information product. Launch the product with an event. Build autoresponder sequences. Get Chris's book for inspiration for your own $100 startup!   Announcements If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679 Plugs for hosting accounts using this link. Follow Ray on Twitter and friend Ray on Facebook   SUBSCRIPTION LINKS If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Question for you: Did you start your business for $100 or less?  Want to share your story? Have a question? Comment below, or call in at (509) 713-2679  

Have you ever suffered a setback in your business, your health, your life? We all have. Why are some people crushed by setbacks – while others seem to use them as fuel for future success? And most importantly, how can you use your own setbacks to propel you to greater success? Announcements If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679 Plugs for hosting accounts using this link. Free book promo for April; top 10 commentators Congrats on latest students – over 200 new students in WITS and PLATFORM! Follow Ray on Twitter and friend Ray on Facebook   This Week's Bluehost Hosting Plug RightStages.com AnywhereBusinessCoaching.com This Week's Tip(s) Check your username on all social media sites: CheckUsernames.com (thanks Adam Underhill!) Spiritual Foundations God has good plans for you… "He who did not spare His own Son, but delivered Him up for us all, how shall He not with Him also freely give us all things?" Romans 8:32 Feature Story: How To Turn Setbacks Into Comebacks We cannot control what happens to us, but we can control how we respond – and what we believe about the setback. Knowing how to face trials proactively is one of the top skills in internet business… and in life. Here are 10 steps to transform setbacks into comebacks.  See it for what it is. Remember God's plan for you (Jer 29:11 and Romans 8:28) Ask good questions – questions that lead to helpful answers. Be careful what you think, see, and say. Notice what works; do more of that. Notice what doesn't work; stop doing that. Live in the now. Avoid depression and anxiety. Move your body every day. Put good fuel in the machine. Fill your eyes with solutions. Remember that pain is inevitable, but suffering is optional. (Matthew 6:34)   SUBSCRIPTION LINKS If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Question for you: What's your favorite "quick product creation" method? What  has worked for you? Comment below, or call in at (509) 713-2679  

EPISODE OUTLINE Welcome to our "product creation" episode! This time around I'll share rapid product creation methods you can use to create your own product in a day or less. Announcements If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679 Plugs for hosting accounts using this link. Free book promo for April; top 10 commentators Congrats on latest students – over 200 new students in WITS and PLATFORM! Follow Ray on Twitter and friend Ray on Facebook   This Week's Bluehost Hosting Plug Thanks and congratulations to Wendell Saunders of WendellSaunders.com on his new website! This Week's Tip(s) Convert your old VHS tapes to digital with iMemories, and your old cassettes to digital with Southtree Spiritual Foundations God's grace looks like SUPPLY… "And this same God who takes care of me will supply all your needs from His glorious riches, which have been given to us in Christ Jesus." Philippians 4:19, NLT Feature Story: 7 Ways To Create Your Own Product In Less Than 24 Hours Product creation is easy! Writer: Type up a how-to. Interviewer: Interview an expert. Expert: Have someone interview you. Teacher: Teach something on video. Encourager: Make an audio recording. Researcher: Assemble information. Reporter: Document your experience.   LISTENER QUESTIONS I answered questions from these listeners: Steve Hawk had nice things to say about me, Shel Horowitz made a pitch for going green. Fleetwood Gruvver wants Joomla themes. Tom makes a point about mobile websites. Christy Sales asks about "the long copy debate".   EPISODE RESOURCES Links to resources I mentioned in the show: Joomla themes by RocketTheme. WP Touch mobile theme. Responsive themes from Studiopress and Woothemes. SUBSCRIPTION LINKS If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Question for you: What's your favorite "quick product creation" method? What  has worked for you? Comment below, or call in at (509) 713-2679  

EPISODE OUTLINE Announcements If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679 Plugs for hosting accounts using this link. Free book promo for April; top 10 commentators Coming Web Class in setting up your platform Follow Ray on Twitter and friend Ray on Facebook This Week's Tip(s) Make your own apps with AppMakr and Appcelerator Spiritual Foundations God wants us blessed in order that we might be able to be a blessing. "I will make you a great nation; I will bless you and make your name great; and you shall be a blessing." Genesis 12:2 Feature Story: 10 Steps To Turn Your Life Around In 30 Days Or Less Some basic foundations of self improvement and a couple of self improvement book recommendations. Write your own eulogy. Write down your goals (short, mid, and long-term). Do what you say you'll do Drink a gallon of water every day Exercise every day Eat only clean food Feed your mind Feed your spirit Guard your heart Live on testimony   LISTENER QUESTIONS I answered questions from these listeners: Robert Plank – asked about making "scary topics" (such as selling via Webinars) appealing to regular folks. Marie McMichael – asked about legal disclaimers for your websites. Dana Beasley – had a comment to offer. Connie Ragen Green – asked about whether we still recommend using bullet points in sales copy. John Klein – wants to know how to track the source of links and leads from various sources for his music success workshop site. Christy Sales – slipped in a plug for her site.   EPISODE RESOURCES Links to resources I mentioned in the show: Michael Hyatt's free life-planning ebook Joseph Prince's books Unmerited Favor and Destined to Reign Stephen R. Covey's book 7 Habits of Highly Effective People Pre-written legal disclaimers from AutoWeblaw Eugene Schwarz's Breakthrough Advertising at Amazon, or from Agora Publishing. Link tracking via Google's free services, or from Linktrackr. SUBSCRIPTION LINKS If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Question for you: Have you ever made a big life-change? What worked for you? Comment below, or call in at (509) 713-2679  

EPISODE OUTLINE Announcements If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679 Plugs for hosting accounts using this link. Free book promo for April; top 10 commentators Coming Web Class in setting up your platform Follow Ray on Twitter and friend Ray on Facebook This Week's Tip(s) Downcast podcast receiver app. Spiritual Foundations The gift of trusting God is received in the practice of thanksgiving. "Oh, give thanks to the Lord of lords! For His mercy endures forever: To Him who alone does great wonders, For His mercy endures forever; To Him who by wisdom made the heavens, For His mercy endures forever;" Psalm 136 Feature Story: Set Up Your Online Empire In 7 Days Know your Money Keywords Decide your Strategic Positioning Get a domain Get hosting Set up WordPress Social Media: Twitter, Facebook, G+, Pinterest, LinkedIn Content Creation Traffic: social media, content publishing, links, guest posts The "secret" strategy Platform EPISODE RESOURCES Links to resources I mentioned in the show: Downcast App for podcasts Wordtracker keyword research Market Samurai keyword research SUBSCRIPTION LINKS If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Question for you: Have you written a book – and if so, how long did it take you? Comment below, or call in at (509) 713-2679  

EPISODE OUTLINE Announcements Plugs for hosting accounts using this link. Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679 Free book promo for April; top 10 commentators Coming Web Class in setting up your platform Follow Ray on Twitter and friend Ray on Facebook This Week's Tip(s) Laptop Battery Time Management Trick from Stu McLaren Product Plug Of The Week Great tool for making 3D boxes, books, and manuals: BoxShotKing Spiritual Foundations We should expect good things to come our way – and it's Scriptural to believe so! "But you are a chosen generation, a royal priesthood, a holy nation, His own special people, that you may proclaim the praises of Him who called you out of darkness into His marvelous light." 1 Peter 2:9 Feature Story: How To Write A Book In 7 Days  If you really know your topic well, you could probably complete your first draft in a week. Here's a simple plan for doing just that: "Prep Day" – Day ZERO: Come up with your title. Something like "The Insider's Secrets of Raising Chinchillas" (or whatever your topic is). Then write an outline of what you want to say about your topic: 7 main subjects (chapters) with 3 points about each chapter. Sample: "The Insider's Secrets of Raising Chinchillas" Chapter 1: Why Raising Chinchillas Is A Great Business 1.    The facts about the Chinchilla business 2.    What other Chinchilla ranchers have to say about it 3.    My personal Chinchilla story …and so on, for 7 "Chapters". Then, you keep going… Day 1: Record yourself just talking through your outline of Chapters 1 & 2. Day 2: Record yourself just talking through Chapters 3 & 4. Day 3: Record yourself just talking through Chapters 5&6. Day 4: Record yourself just talking through Chapter 7 … and a short talk on "About this book" that will serve as the book's "Introduction" (It's best to do this after you have finished dictation of the whole book. You'll have a better idea what to say.) Day 5: Send off your audios for transcription. Use someone who will "clean up" all your stumbles and false starts, etc. Day 6: Do nothing. Day 7: Receive your transcriptions back. You now have a first draft of your book. Now get busy and write that book, willya? LISTENER QUESTIONS I answered  question from listener Ted from California on how to get started.   EPISODE RESOURCES Links to resources I mentioned in the show: Dragon Dictate software Success Transcripts Writing Riches book SUBSCRIPTION LINKS If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Question for you: Have you written a book – and if so, how long did it take you? Comment below, or call in at (509) 713-2679  

The Ray Edwards Show is a weekly podcast dedicated to Internet Business, Leadership, and Productivity. My goal is to help you succeed with your online business, and this show is for you, whether you're a seasoned veteran who's been online for years — or you haven't even made your first dollar online! We can all reach for higher levels of success in business and in life! My intention is to publish a new podcast each week on Tuesdays, along with an outline (or "show notes" like these.) While you will be able to listen or download episodes here on my blog, it will be much easier for you to subscribe in iTunes. EPISODE OUTLINE Announcements Affiliate Relationships Website reviews Plugs for hosting accounts using this link. Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679 Free book promo for March; top 10 commentators Coming Web Class in setting up your platform Follow Ray on Twitter and friend Ray on Facebook This Week's Tip(s) From coaching member Kirt Christensen: use Google Apps for Business and Insightly to replace more expensive email, apps, CRM, and project management, Backups Product Plug Of The Week We're using a WordPress Opt-In Plugin called Opt-In Skin, developed by Pat Flynn and Glen Allsop. Spiritual Foundations Facing tough times? One reason God performs miraculous works is so that we will remember them. These remembrances, or testimonies, are to be food for us! That food – nourishment – reminds us and feeds our faith so we can believe that He always remembers His promises to us. "He has made His wonderful works to be remembered; The Lord is gracious and full of compassion. He has given food to those who fear Him; He will ever be mindful of His covenant." Psalm 111:4 Feature Story: 5 Ways To Get More Clients Or Customers – NOW Start a blog. Build an e-mail list. Develop an information product. Make More Offers Mail often. Bonus idea… pick up the phone! LISTENER QUESTIONS I also answered these questions from my listeners. "Where should you put testimonials on a sales page?" Douglas Hammett "What can you do to increase opt-ins to your email list – other than testing a different opt-in offer?" Dr Kevin "Where can you get website help.?" Eleanor Lynar EPISODE RESOURCES Links to resources I mentioned in the show: Bluehost website hosting. Google Apps for Business Insight.ly Writing Riches membership site My coaching program. Opt-In Skin WordPress Plugin Aweber email marketing and list-building service AutoResponsePlus email marketing and list-building service SUBSCRIPTION LINKS If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Question for you: What tips do you have for getting more clients or customers? Comment below, or call in at (509) 713-2679  

The Ray Edwards Show is a weekly podcast dedicated to Internet Business and Leadership, and Productivity. My goal is to help you succeed with your online business, and this show is for you, whether you're a seasoned veteran who's been online for years — or you haven't even made your first dollar online! We can all reach for higher levels of success in business and in life! Delight yourself also in the LORD, And He shall give you the desires of your heart. Psalm 37:4 This is a relaunch of my more "occasional" podcast. I owe my inspiration to get it going again to Michael Hyatt and especially to Cliff Ravenscraft. For a long time I have been thinking about re-starting this podcast but wanted to wait to launch it until I got it "perfect." Here's what I've learned: Perfectionism is the enemy of accomplishment. Ray Edwards My plan for the podcast is to focus on these core topics: Internet Business: starting, growing, and profiting from your own Internet Business. Marketing: practical steps for selling more of your products, services, and ideas. Leadership: the keys to leading yourself and others in a transformational way. Productivity: tips, tools, and tactics to help you get more done in less time. Writing: how to write for strategic influence. Spiritual Foundations: keeping first things first. Miscellany: freedom to talk about anything else I want. My intention is to publish a new podcast each week on Tuesdays, along with an outline (or "show notes" like these.) While you will be able to listen or download episodes here on my blog, it will be much easier for you to subscribe in iTunes. EPISODE OUTLINE I share the "State of Ray Edwards International, Inc" – and why it matters to you. Current reality: There are some significant changes now that we are operating in the "new economy". What's different about the "new economy"? A few key points for freelancers and entrepreneurs – these must be understood and internalized: The bubble has burst. Easy credit is gone. Houses of cards in the banking industry have come tumbling down. People have lost their jobs, their houses, their credit cards. The spending habits and market behaviors of almost all people have irrevocably changed, altered forever by the economic shift that took place recently. And if you're waiting for things to get "back to normal", this is your wake-up call… it's never going back. This is the new normal. Get used to it. Adapt. Competition is at an all time high. And thanks to Google it is easier than ever before to find all your competitors in a few seconds. Nobody needs anything. In the Western World, even though we have experienced an economic shake up, we still have everything we need already. Yes, I know some people are in need and I am not ignoring them nor minimizing their needs – but I am also acknowledging that for most people, their needs are over-supplied. Do you have a roof over your head, clean water, and at least one meal per day? Then you are better off than most of the people in the world. To see how good you have it, check out how wealthy you rank in the world by clicking here. What does all this mean? It's time to review and evaluate how you do everything you do within your business or practice. Does it measure up? Is it effective? Does it produce profit? Is it the best possible use of your time? That's what I'm doing here – reviewing my current systems and findings. Hopefully it's helpful. I offer the following with this caveat: I'm still workin' on it, and I don't always follow the system perfectly. But each time I fall "off the wagon", I get up, dust off my britches, and climb back on. So far it's worked pretty well. A "day in the life of Ray" is a busy one. Here are current projects I'm working on: 1. Private Client Copy Project. This was a big project, comprising 3 full video salesletters rewrites. This project was a beast in terms of time invested, but it was fun. And it paid well. 2. Private Consulting Client. This relationship translates to regular phone meetings, a small in-house launch every quarter or so, and reams of copy generated for upsells, ridealongs, retention, phone scripts, etc. This is a retainer + revenue deal, just like all my deals these days. 3. New Partnership. More info coming soon. 5. Writing Riches Member Site. This is a "coaching club" I run for those who cannot necessarily afford to hire me but who want to learn from my work, get me input, and receive training from me each month. 6. Book. My new book on copywriting, Writing Riches, is a #1 Best-Seller on Amazon.com. It's the best deal I offer on training and is available as a softcover or on the Kindle. 7. Three books in progress. One is a business book (first draft completed),one is a book for Christ-followers on the importance and power of forgiveness (first draft about 75% complete) (this book is being folded into the next one), and one is a book about achieving true, lasting success

I just completed a really fun and informative interview with one of the top email marketers working today. Ben really knows what he's talking about when it comes to selling by email. What's remarkable about him is he is one of the very few "Internet Marketing teachers" who actually practices what he teaches. Ben's blog is here, and his "Email Players Newsletter" is available here. In this interview you will hear: Why Ben does the exact opposite of what most "Internet Marketing" gurus teach. Why mailing your list every day is a good thing. Why it's not always bad to have a high unsubscribe rate. The secret "autoresponder feature" that saves you money. The simple little trick Ben does once a month that saves him money and makes more sales. Why Ben laughs at what almost every other "email marketing course" teaches… and what you can learn from this. How to generate an endless stream of ideas for email copy, effortlessly and quickly. Why Ben doesn't own a membership site, doesn't do social media, and doesn't do marketing like most of the "Internet Marketing Gurus". How Ben makes his money easily every month by working about 3 hours! Not for everyone – but really fascinating! Two Notes: To hear the full "inner circle" version of this interview, get yourself over to this page and register for either the GOLD or PLATINUM levels of our Inner Circle. If you're a copywriter who wants more customers, more often, for more money… you probably want to get on the VIP early-bird list about my upcoming print newsletter.

It's a brand-new podcast, in which I interview my friend Carrie Wilkerson about her new book, The Barefoot Executive. So what's the book all about? Well, Carrie says her book if for anyone who longs to run their business from home. She says it's possible (and she doesn't just say it though, she shows you how). Her book helps anyone understand the ingredients needed to start and run a lucrative home-based business. In this interview you'll find Carrie to be an engaging, likeable, down-to-earth teacher with deep integrity — and you'll also hear a powerful woman who knows what she's talking about!

My heart is racing as I write this. I'm sure it will create some controversy-but that is not the reason I wrote it. The reason I wrote this article is simple. Someone needs to speak the truth. Here's what I mean… Everywhere I go in the Internet marketing community (and elsewhere), I see people being robbed. I see you being robbed. There are lies and half-truths that are stealing from you every day. Robbing you. You are being robbed of customers, profits, success, fulfillment, and peace of mind. These lies and half-truths are being taught and promoted both by innocent people who don't know any better, and also by some who are simply out to take your money. Or your life. These lies are at the root of the problems many Internet marketers are experiencing right now.  Internet Marketing Meltdown You may not know this, but many so-called "Internet Marketing" and "self-help" "gurus" are in deep trouble these days. Their sales are down. Their refunds and chargebacks are up. Their ride on the gravy train is apparently over. I don't write this in order to gloat. These are not, by and large, bad people. They have been robbed, too. Something huge is happening, and hardly anyone is talking about it. So… Is Everyone In Trouble? No, not everyone is experiencing this downturn in business. Some are thriving. A few of my colleagues and clients continue to prosper, despite the discouraging economic climate. I have been blessed to be among those who are prospering. Here's a shocking fact: almost without exception, those of us who continue to succeed share a common "x-factor". This "x-factor" is the antidote to the lies I mentioned earlier. It is also effective protection against the thief who seeks to rob you. It is the secret of my success. It can be, and should be, yours. The Only Success Secret You Need Don't worry. I'm not out to sell you anything. I'm going to tell you what this mysterious thing actually is, and I'm not going to charge you for it. I received it freely, and I will give it freely to you. But before I do, let me set the stage… This is the one thing that will give you access to success in all areas… Wealth Health Relationships Business School Love Life This is the one thing that will free you forever from… Poverty Debt Greed Sickness Depression Anxiety Addiction Fear This works without you studying, "trying harder", or attempting to improve yourself. In fact, as amazing as it seems, "working hard" or "trying" actually works against the "uncommon key" to success I'm talking about. The key itself is a gift and it is, in fact, already yours. All you have to do is accept it. I've Been Keeping This From You No, I haven't wished you ill. I wasn't keeping it from you to try and deprive you of the good things in life. You see, I knew all along that for some, this would be hard to accept. That it might, in fact, make me a few enemies. So to be polite, and preserve the peace, I've kept the secret of my own success pretty much to myself. But after taking a long hard look at the condition of the people that I know (and love) in this business, and in life in general, I decided that silence was no longer acceptable. It's time I let you in on this life-changing key to real success. We'll begin with this revelation… Self-help Doesn't Help If you have bought more than one self-help product or book… you already know, deep down inside, self-help doesn't work. Oh, some of the ideas, techniques, and programs may provide temporary "Band-Aid" fixes for your problems, but it seems like the problems always come back. It seems like the "fix" is always temporary. Well, I've got some good news. It doesn't have to be this way. You see, the problem with self-help isn't that you lack discipline, or that you just need to try harder, or any other such nonsense. The problem is more fundamental. You're looking for success in all the wrong places. And trust me, I know. I did too, for a very long time. When I Finally Embraced This — It Changed My Life. Once I fully realized the power of this "singular success key", my life did a 180° turnaround. The first thing that happened was my miraculous recovery from clinical depression. "Recovery" is not the right term; "healing" is the term that most accurately describes what happened to me. Most people don't know that in the early 2000's I suffered from deep, debilitating depression. For a short while, I underwent counseling and even took antidepressants. Both of those things are good, and they were helpful to me. But what is even better is the power of this "x-factor" I'm talking about today-the power that completely healed me of depression. Freed me from taking pills of any kind. Completely changed my outlook on life. Gave me my joy back. The freedom I gained also empowered me to leave a successful radio career  to start my own business, and as a result to quickly become one of the most successful direct response copywriters on the Internet. It seemed as though doors were open to me that wer

Things got all stirred up here in Ray-land this past week, what with my post about the "gurus". In today's podcast I talk about what that was really all about… As always, if you have feedback or suggestions I'd really like to hear from you. Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Click for the Podcast Audio: Click Here

Wow, I got a lot of feedback on my last podcast about thinking bigger. And not all of it was positive. So in today's podcast, I address some of the biggest questions that keep cropping up. Two main topics today: 1. A tool to help you breakthrough to bigger thinking. 2. A way to overcome your biggest limitation (it's probably not what you're thinking). 3. Our very first Q&A session! As always, if you have feedback or suggestions I'd really like to hear from you. Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Click for the Podcast Audio: Click Here

Don't you think it's time you started getting the most out of life? Out of your business? So do I. And today's podcast is about how to do just that! Two main topics today: How to solve any marketing problem How to think bigger (for the right reasons) Resources Mentioned In The Show Feedblitz As always, if you have feedback or suggestions I'd really like to hear from you. Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Click for the Podcast Audio: Click Here

It's another "On The Road" Edition of the show… recorded "live" in the Copywriting Motorhome somewhere in the hills of South Carolina. Today we talk about the "BS Lies That Hold You Back", "Loser's Limp", and my favorite new internet gizmo. Resources Mentioned In The Show Web Copywriting Explained Apple iPad And once again, if you have feedback or suggestions I'd really like to hear from you. You can call in your questions for next show at (509)624-2220 … just tell my receptionist you need to leave a VOICEMAIL message for Ray. UPDATE: Call in your questions to our new, fancy "request line" at (509) 713-2679 Click for the Podcast Audio: Click Here

This is the "On The Road" Edition of the show… recorded "live" in a coffee shop. Wow. Hey it just goes to show you: imperfect action beats perfect contemplation, every time. For those who are interested, here's the microphone I'm using – I wrongly said in the show it was a Logitech, but it's actually a Plantronics headset. Resources Mentioned In The Show Product Launch Formula Market Samurai And once again, if you have feedback or suggestions I'd really like to hear from you. What would make the show something you would NOT miss? What would make it a MUST-LISTEN? Click for the Podcast Audio: Click Here

The Story: Brand new Ray Edwards Show podcast — all about marketing and productivity. The Point: Getting the podcast off the ground, despite being on the road in the RV and despite slightly crappy audio. We've got two episodes in the can, and the audio turned out to be not as good as I would have hoped. BUT… in the spirit of getting things done, I'm releasing them anyway. Audio will get better, I promise. And if you have feedback or suggestions I'd really like to hear from you. What would make the show something you would NOT miss? What would make it a MUST-LISTEN? The Resource From "Tips, Tools and Tactics": Unique Article Wizard Click for the Podcast Audio: Click Here

Most of us work too hard to really get anything done. There are many studies that demonstrate that multimillion dollar CEOs spend less than 30 minutes per day doing the work they're actually paid to do. Why is this? It's because the higher we go in our levels of responsibility (and this is especially salient for entrepreneurs) the more likely it is we will be interrupted throughout the day by concerns, people, and tasks that are urgent (needs attention from someone immediately) but not necessarily important (needs high-level attention from the entrepreneur, CEO, or manager). This applies even if you are a freelance worker (or perhaps you started your own online business in your "spare time"). The key to success on a massive scale is to focus on revenue-generating activities as much as possible. Here's how you do that… Focus on Revenue Generation If you were to analyze your day, you would no doubt discover that less than 20% of your daily activity produces 80% or more of your total revenue. Another way of looking at this is to realize that 80% of what you do doesn't really contribute to your income in a directly measurable way. You may be familiar with this as Pareto's Law: "80% of the results typically come from only 20% of the activity". Instead of expending a lot of effort trying to change that 20% number to a higher percentage-save 50 or 60%-it might be more useful to consider simply eliminating the 80%. Sound almost impossible? In fact, you already know how to do this… Day Before Vacation Phenomena Have you ever experienced "the day before vacation phenomena"? You know what I'm talking about. You're leaving for vacation on, let's say, a Thursday. Have you ever noticed how that Wednesday becomes the most efficient work day you've had in many weeks (perhaps months)? Have you noticed how, on the day before vacation starts, you get 10 times the work done in a single day? You've probably also noticed the wonderful euphoric feeling you experience when you walk out of the office on that day… how you feel that everything is in its place, each task is handled, each responsibility delegated to a team member, or at the very least deferred until you get back. On those days, don't you feel more at peace, in control, and effortlessly productive then on 99% of the other days of the year? So there it is: your proof that you're actually capable of eliminating the 80% of normal time-wasting, revenue-depressing, stress-inducing activity that makes up most of your days. Dan, The "No Email Man" I have a colleague named Dan who doesn't do e-mail. I don't mean that he does "very little" e-mail… I mean he doesn't do e-mail at all. Doesn't have an e-mail address. Dan also doesn't have a cell phone. If you want to talk to Dan, you have to call him at his office; his phone is answered by his assistant who deftly protects Dan from time-wasting phone calls and appointments. In fact, Dan has very few appointments. Yet he is very productive, very receptive and open to talking with people, and runs a multimillion dollar business. He somehow manages to do it while living a sane, orderly, and peaceful life. So what excuse do the rest of us have? My 3-Month Experiment Just a few weeks ago, I wrapped up a three-month experiment. For three months, my wife and I traveled the United States in our motorhome. We ran our business in our "spare time" from that motorhome-using laptops, WiFi Internet connections, and UPS stores. While I will admit it was challenging at times, I can also tell you that on average for that three-month period, I worked about three hours a day (weekdays). Normally, my work day is anywhere from 8-10 hours long. It was startling to realize that I could maintain (actually not just maintain, but increase) my net income while working around one third fewer hours. Now that I'm back in my "normal" environment, I am remaining very conscious of how much time I spend working-versus how much time I spend "being busy", giving the APPEARANCE of work. You see, I already know it's possible to maintain my income working only three hours a day. I should be clear: some days are 12 hour days, and some days are zero-hour days. It only averages out to three hours per day-it's never as neat as exactly 180 minutes each day. But that misses the point. The point is: what on earth have I been doing with those other 7-9 hours each day? How bout you? What could you do with an extra 7-9 hours of discretionary time every single day? Think about that. Going Cold Turkey Last weekend I decided to experiment with my colleague Dan's lifestyle. My wife and I got in our motorhome once again, and drove about six hours to a lake in Oregon. We visited a state park… where there is no Internet service, and no cell phone signal. That meant I wasn't able to "sneak in" an e-mail scan, or send out "tweet" on Twitter. Going cold turkey was interesting. The first day I was a bit jittery. I experienced some "withdrawal" symptoms. The second day I experienced a feelin

The Question: Do I really need a guarantee on my website? The Answer: Yes. This is the only way to remove the biggest objection your prospects have to buying from you. Three Things To Consider When Creating Your Guarantee: 1. The length of the guarantee (the longer you can make it, the more credible your offer). 2. How you word your guarantee matters. If you can denominate your guarantee in a fresh way, it will be more effective. 3. Check with your merchant provider about the length of guarantee you're allowed to offer! Click for the Podcast Audio: Should You Have A Guarantee