McDonald's & Super Mario Happy Meal Collab
Raleigh News Today | 2 Min News | The Daily News Now! · The Daily News Now!
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Show Notes
McDonalds unveils Super Mario Happy Meal collaboration, launching March 26th for U.S. locations, featuring posable character toys. This partnership, first initiated in 1990, aims to boost brand loyalty across generations. The promotion also includes digital engagement via QR codes on boxes, unlocking online games through the McDonalds app. This move aligns with McDonalds Accelerating the Arches strategy, focusing on digital sales, delivery, and drive-thrus, with nearly 210 million digital users worldwide last year.
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