AT&T's New Plans: A Response to Rising Churn
Raleigh News Today | 2 Min News | The Daily News Now! · The Daily News Now!
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Show Notes
AT&T struggles with customer loss as wireless competition intensifies, reporting increased churn rates and shedding prepaid users. In response, they introduce new unlimited plans, but face customer backlash and potential downgrades. T-Mobiles entry into the value plan market further fuels price wars, as consumers seek simpler, cheaper options.
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