Amazon's New Prime Delivery Perk: Shop Without Logging In
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Show Notes
Amazons New Prime Shipping Perks: Seamless Shopping Across Websites
Amazon is testing a new feature that allows Prime members to enjoy fast shipping perks on other websites without logging into their Amazon account. This pilot program, called Buy with Prime, is an extension of Amazons multi-channel fulfillment service, enabling merchants to offer quick Prime delivery while managing checkout on their own sites. Initially invite-only, Buy with Prime opened to all U.S. merchants in January 2023. The new test eliminates the need for a login, streamlining the shopping experience for customers and merchants alike. This move could attract more independent sellers and expand Amazons delivery network beyond its platform.
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