30: People are leaving their homes, so why are they still avoiding care?
As more consumers venture out of their homes and into their communities, many patients are still avoiding necessary care. In this episode, Rachel (Rae) Woods sits down with consumerism experts Colin Gelbaugh and Rebecca Tyrell to talk about the impact Covid-19 is having on patient behavior and the role of marketing in helping overcome patient fears about seeking care.
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Show Notes
While many consumers seem willing to go to stores or out to eat amid the Covid-19 epidemic, they are not as willing to return to health care settings to see their doctors. Some are even unlikely to visit the ED if they have symptoms of a heart attack or appendicitis. How can health care leaders re-engage and communicate with their patients to alleviate their fears? Host Rachel (Rae) Woods sits down with consumerism experts Rebecca Tyrrell and Colin Gelbaugh to talk about the results of Advisory Board’s newest consumer survey and how patient preferences should impact health system’s communication strategy.
More resources:
• How Covid-19 has changed consumer behavior and preferences
• Patients are frightened to seek necessary care amid Covid-19. Here's how to overcome their fears
• The right (and wrong) ways to talk with patients who are frightened to seek care