How Often Should I Release Podcast Episodes?

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking how often! As in how frequently should you be releasing podcast episodes? Just like the “ideal length” question, there’s no one-size-fits-all answer here. The best podcast release schedule is really the most regular one that *you* can stick to, on a consistent basis. So, if you can only manage once a month, that’s fine. If you can manage every 2 weeks, even better. If you can manage weekly, then that’s about ideal. You can still have a big impact with a fortnightly, or monthly show, but people plan their lives around what day of the week it is. It’s the routine at the forefront of our lives, so tapping into a weekly release schedule can be powerful, and build a strong habit in your listeners. Now, what about daily, though, like this show? Daily podcasts tend to have shorter episodes, and you can often batch it - plan, record, and schedule a week or two’s worth in just one day. So they can actually be *more* sustainable in certain cases. But, as always, it depends entirely on what works best for *you, and for your listeners. Do they really want what you’re offering, every day? Or would they prefer something deeper, once a week?* Ultimately, remember that it’s down to quality. Sticking to a deadline which reduces the quality of your episodes, is pointless. You’ll have a bigger impact if you put out one excellent episode a month instead of a totally average episode every week, or even - every day. If you’re still totally undecided on this, too, then don’t worry. We’ve got a tip for you on the next episode that can help you find the perfect work-life balance, so be sure to join us again for that. In the meantime, for a more detailed look at how often you should podcast, go to http://ThePodcastHost.com/frequency