Treat Your Podcast Like A Brand with Greg Wasserman
Pump Up Your Pod · Bamby Media
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Show Notes
I recently had a super fun conversation with Greg Wasserman, the Head of Growth, Partnerships, and Community at Castmagic, an AI platform for content repurposing. Greg is a multifaceted podcast expert, having sold podcast advertising, run three podcast listening platforms before joining Castmagic. I know that I don’t normally talk to folks who don’t have podcasts themselves, but I felt that Greg could add a lot of value for you podcasters out there.
In our conversation, we discussed what it actually means to “grow” a podcast, what makes a podcast good, the importance of branding, and the ever-evolving role of AI in podcasting.
BAMBY MEDIA LINKS:
- Free Podcast Audit Service
- DIY Podcaster Program
- Bamby Media Services
- YouTube Channel
- WHERE TO FIND GREG:
- Greg’s Masterclass - “From Pocdaster to Profitable Brand”
- Try Castmagic
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