Nip Impressions w/o 14 April 2025: How the industry has missed the environmental opportunity
Pulp & Paper Radio International · Pulp & Paper Radio Intl
Audio is streamed directly from the publisher (podcasts.captivate.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Jim Thompson reflects on the pulp and paper industry's
historical failure to engage the public regarding environmental concerns,
stemming from an early lack of interest and a preference for legal battles. The
author recounts a pivotal moment witnessing environmental protests,
highlighting how the industry has largely withdrawn from public discourse
despite environmental advancements. Instead of proactive communication, the
focus has been on internal validation and reacting to external pressure. The
suggested solution involves transparently sharing environmental performance
data with the public and local authorities, akin to restaurant health
inspections, to foster trust and potentially gain community support. This
proactive approach to communication is presented as a cost-effective way to
counter negative perceptions and be seen as a responsible neighbor, implying
that silence breeds suspicion, while openness can build understanding.