Pulp & Paper Radio International

By Jim Thompson

The PM40 Daily Show is a wrap-up of how the PM40, the forest industry/pulp and paper stock index, fared. We highlight the top winners, along with the top decliners.This PM40 update has been provided only as a courtesy to our listeners. Nothing said here is to be construed as financial advice. Always consult with financial professionals before taking action on market data from any source.Available on iTunesglobalpapermoney.com    nipimpressions.com

Study Guide: Perspectives on AdvertisingThis guide is designed to review and deepen understanding of the provided text on the evolution, principles, and challenges of advertising from 1988 to the present day.--------------------------------------------------------------------------------Quiz: Short-Answer QuestionsAnswer each question in two to three sentences, based on the information provided in the source context.1. Describe the business situation the author encountered at Jaakko Pöyry, Inc. in 1988 and the outcome of their leadership.2. How has the landscape of industry technical conferences changed since the late 1980s?3. What was the author's most cost-effective advertising event, and what made it memorable?4. According to the text, what is the primary complaint about the attendee mix at modern industry trade shows?5. What are the two main reasons major companies are now reluctant to send their key employees to conferences?6. Describe the stringent corporate approval process for conference attendance that some companies have implemented.7. What is the author's core definition of advertising, distinguishing it from sales and lead generation?8. How does the author quantify the cost-effectiveness of advertising compared to other methods of communication?9. What are the major problems identified with using "impressions and clicks" to measure digital advertising effectiveness?10. What is the author's approach to dealing with the influence of "bots" on advertising data?--------------------------------------------------------------------------------Answer Key1. In 1988, the author became Executive Vice President of Jaakko Pöyry, Inc., a small, unprofitable engineering office of about seven people. They were given a mandate to grow the office and succeeded in expanding it to 120 personnel while achieving its first-ever profitability.2. Since the late 1980s, the number of major conferences has drastically reduced. Whereas the largest industry association once held at least four annual conferences drawing 1,500 people each, it now holds only one such event. This shift is partly due to the rise of the Internet as a primary source of high-quality information.3. The author's most cost-effective event was a sit-down dinner held at the Parthenon in Nashville in 1991, featuring entertainer Justin Wilson. The total cost was $20,000 for over 200 guests, or $100 per person, and it remains a memorable event for attendees decades later.4. The primary complaint is that the majority of the crowd at trade shows consists of other suppliers, not potential buyers. The text estimates that qualified potential buyers make up only about 20% of the attendees.5. Companies are reluctant to send key employees due to the risk of them being recruited and "stolen" by competitors at the event. Additionally, there are serious concerns about confidentiality and the danger of being accused of price collusion.6. The process involves filling out a form, being questioned by corporate lawyers about intentions, and a prohibition on visiting hospitality suites. Upon return, the employee must attend a debriefing with the lawyers and sign a form confirming compliance with the rules.7. The author defines advertising as a form of continuous communication that is preparatory in nature. It is explicitly stated that advertising is not sales and is not about generating leads, as those are separate responsibilities.8. The author states that it takes $100,000 worth of in-person calling or trade show participation to achieve the same communication and awareness-building effect as just $10,000 worth of advertising.9. The primary problems are the lack of a universal ISO standard for measurement and the fact that passing data to third parties for analysis can violate strict data privacy laws like GDPR and CCPA. These violations can result in extremely severe financial penalties.10. The author's attitude is to treat bots like inflation in economic data. They state they will consider the first 10% of any annual growth in digital advertising data to be attributable to these useless, fictional expressions of interest.--------------------------------------------------------------------------------Essay QuestionsConsider the following questions and formulate a comprehensive response based on a thorough analysis of the source text. (Answers not provided).1. Analyze the evolution of advertising and professional communication from the pre-Internet era (1988) to the current digital age, as described in the text. Discuss the changing roles of print media, conferences, and the Internet.2. The author states, "Advertising is not sales and is not leads." Based on the provided text, elaborate on this argument. What does the author believe is the true purpose of advertising, and what examples are used to support this view?3. Discuss the challenges and drawbacks of industry trade shows as a form of communication and advertising, according to the author. Why are they considered le

The PM40 Daily Show is a wrap-up of how the PM40, the forest industry/pulp and paper stock index, fared. We highlight the top winners, along with the top decliners.This PM40 update has been provided only as a courtesy to our listeners. Nothing said here is to be construed as financial advice. Always consult with financial professionals before taking action on market data from any source.Available on iTunesglobalpapermoney.com    nipimpressions.com

By Jim Thompson

The PM40 Daily Show is a wrap-up of how the PM40, the forest industry/pulp and paper stock index, fared. We highlight the top winners, along with the top decliners.This PM40 update has been provided only as a courtesy to our listeners. Nothing said here is to be construed as financial advice. Always consult with financial professionals before taking action on market data from any source.Available on iTunesglobalpapermoney.com    nipimpressions.com

The PM40 Daily Show is a wrap-up of how the PM40, the forest industry/pulp and paper stock index, fared. We highlight the top winners, along with the top decliners.This PM40 update has been provided only as a courtesy to our listeners. Nothing said here is to be construed as financial advice. Always consult with financial professionals before taking action on market data from any source.Available on iTunesglobalpapermoney.com    nipimpressions.com

Get caught up on the latest news from around the pulp and paper world in our weekly program, including updates from Essity, International Paper, Sealed Air, Clayton, Dubilier & Rice, Smurfit Westrock, Sonoco, Metsä and more. Nips is a weekly show of contemporary information related to the pulp and paper industry worldwide.Available on iTunesListen live at 6 p.m. EST on Sunday, 16 November 2025, or anytime afterward. 

By Jim Thompson

Autobiography of Jim Thompson

The PM40 Daily Show is a wrap-up of how the PM40, the forest industry/pulp and paper stock index, fared. We highlight the top winners, along with the top decliners.This PM40 update has been provided only as a courtesy to our listeners. Nothing said here is to be construed as financial advice. Always consult with financial professionals before taking action on market data from any source.Available on iTunesglobalpapermoney.com    nipimpressions.com

By Jim Thompson

The PM40 Daily Show is a wrap-up of how the PM40, the forest industry/pulp and paper stock index, fared. We highlight the top winners, along with the top decliners.This PM40 update has been provided only as a courtesy to our listeners. Nothing said here is to be construed as financial advice. Always consult with financial professionals before taking action on market data from any source.Available on iTunesglobalpapermoney.com    nipimpressions.com

Study Guide: Perspectives on AdvertisingThis guide is designed to review and deepen understanding of the provided text on the evolution, principles, and challenges of advertising from 1988 to the present day.--------------------------------------------------------------------------------Quiz: Short-Answer QuestionsAnswer each question in two to three sentences, based on the information provided in the source context.1. Describe the business situation the author encountered at Jaakko Pöyry, Inc. in 1988 and the outcome of their leadership.2. How has the landscape of industry technical conferences changed since the late 1980s?3. What was the author's most cost-effective advertising event, and what made it memorable?4. According to the text, what is the primary complaint about the attendee mix at modern industry trade shows?5. What are the two main reasons major companies are now reluctant to send their key employees to conferences?6. Describe the stringent corporate approval process for conference attendance that some companies have implemented.7. What is the author's core definition of advertising, distinguishing it from sales and lead generation?8. How does the author quantify the cost-effectiveness of advertising compared to other methods of communication?9. What are the major problems identified with using "impressions and clicks" to measure digital advertising effectiveness?10. What is the author's approach to dealing with the influence of "bots" on advertising data?--------------------------------------------------------------------------------Answer Key1. In 1988, the author became Executive Vice President of Jaakko Pöyry, Inc., a small, unprofitable engineering office of about seven people. They were given a mandate to grow the office and succeeded in expanding it to 120 personnel while achieving its first-ever profitability.2. Since the late 1980s, the number of major conferences has drastically reduced. Whereas the largest industry association once held at least four annual conferences drawing 1,500 people each, it now holds only one such event. This shift is partly due to the rise of the Internet as a primary source of high-quality information.3. The author's most cost-effective event was a sit-down dinner held at the Parthenon in Nashville in 1991, featuring entertainer Justin Wilson. The total cost was $20,000 for over 200 guests, or $100 per person, and it remains a memorable event for attendees decades later.4. The primary complaint is that the majority of the crowd at trade shows consists of other suppliers, not potential buyers. The text estimates that qualified potential buyers make up only about 20% of the attendees.5. Companies are reluctant to send key employees due to the risk of them being recruited and "stolen" by competitors at the event. Additionally, there are serious concerns about confidentiality and the danger of being accused of price collusion.6. The process involves filling out a form, being questioned by corporate lawyers about intentions, and a prohibition on visiting hospitality suites. Upon return, the employee must attend a debriefing with the lawyers and sign a form confirming compliance with the rules.7. The author defines advertising as a form of continuous communication that is preparatory in nature. It is explicitly stated that advertising is not sales and is not about generating leads, as those are separate responsibilities.8. The author states that it takes $100,000 worth of in-person calling or trade show participation to achieve the same communication and awareness-building effect as just $10,000 worth of advertising.9. The primary problems are the lack of a universal ISO standard for measurement and the fact that passing data to third parties for analysis can violate strict data privacy laws like GDPR and CCPA. These violations can result in extremely severe financial penalties.10. The author's attitude is to treat bots like inflation in economic data. They state they will consider the first 10% of any annual growth in digital advertising data to be attributable to these useless, fictional expressions of interest.--------------------------------------------------------------------------------Essay QuestionsConsider the following questions and formulate a comprehensive response based on a thorough analysis of the source text. (Answers not provided).1. Analyze the evolution of advertising and professional communication from the pre-Internet era (1988) to the current digital age, as described in the text. Discuss the changing roles of print media, conferences, and the Internet.2. The author states, "Advertising is not sales and is not leads." Based on the provided text, elaborate on this argument. What does the author believe is the true purpose of advertising, and what examples are used to support this view?3. Discuss the challenges and drawbacks of industry trade shows as a form of communication and advertising, according to the author. Why are they considered le

The PM40 Daily Show is a wrap-up of how the PM40, the forest industry/pulp and paper stock index, fared. We highlight the top winners, along with the top decliners.This PM40 update has been provided only as a courtesy to our listeners. Nothing said here is to be construed as financial advice. Always consult with financial professionals before taking action on market data from any source.Available on iTunesglobalpapermoney.com    nipimpressions.com

By Jim Thompson

The PM40 Daily Show is a wrap-up of how the PM40, the forest industry/pulp and paper stock index, fared. We highlight the top winners, along with the top decliners.This PM40 update has been provided only as a courtesy to our listeners. Nothing said here is to be construed as financial advice. Always consult with financial professionals before taking action on market data from any source.Available on iTunesglobalpapermoney.com    nipimpressions.com

The PM40 Daily Show is a wrap-up of how the PM40, the forest industry/pulp and paper stock index, fared. We highlight the top winners, along with the top decliners.This PM40 update has been provided only as a courtesy to our listeners. Nothing said here is to be construed as financial advice. Always consult with financial professionals before taking action on market data from any source.Available on iTunesglobalpapermoney.com    nipimpressions.com

Get caught up on the latest news from around the pulp and paper world in our weekly program, including updates from Kimberly-Clark, Kruger, UPM, Sonoco, LP Building Solutions, Smurfit Westrock, Valmet, Södra and more. Nips is a weekly show of contemporary information related to the pulp and paper industry worldwide.Available on iTunesListen live at 6 p.m. EST on Sunday, 9 November 2025, or anytime afterward. 

By Helen Roush, Executive Vice President, Paperitalo Publications

Autobiography of Jim Thompson

The PM40 Daily Show is a wrap-up of how the PM40, the forest industry/pulp and paper stock index, fared. We highlight the top winners, along with the top decliners.This PM40 update has been provided only as a courtesy to our listeners. Nothing said here is to be construed as financial advice. Always consult with financial professionals before taking action on market data from any source.Available on iTunesglobalpapermoney.com    nipimpressions.com

By Jim Thompson

The PM40 Daily Show is a wrap-up of how the PM40, the forest industry/pulp and paper stock index, fared. We highlight the top winners, along with the top decliners.This PM40 update has been provided only as a courtesy to our listeners. Nothing said here is to be construed as financial advice. Always consult with financial professionals before taking action on market data from any source.Available on iTunesglobalpapermoney.com    nipimpressions.com

All the January columns back to back.

The PM40 Daily Show is a wrap-up of how the PM40, the forest industry/pulp and paper stock index, fared. We highlight the top winners, along with the top decliners.This PM40 update has been provided only as a courtesy to our listeners. Nothing said here is to be construed as financial advice. Always consult with financial professionals before taking action on market data from any source.Available on iTunesglobalpapermoney.com    nipimpressions.com

By Jim Thompson

The PM40 Daily Show is a wrap-up of how the PM40, the forest industry/pulp and paper stock index, fared. We highlight the top winners, along with the top decliners.This PM40 update has been provided only as a courtesy to our listeners. Nothing said here is to be construed as financial advice. Always consult with financial professionals before taking action on market data from any source.Available on iTunesglobalpapermoney.com    nipimpressions.com

The PM40 Daily Show is a wrap-up of how the PM40, the forest industry/pulp and paper stock index, fared. We highlight the top winners, along with the top decliners.This PM40 update has been provided only as a courtesy to our listeners. Nothing said here is to be construed as financial advice. Always consult with financial professionals before taking action on market data from any source.Available on iTunesglobalpapermoney.com    nipimpressions.com

Get caught up on the latest news from around the pulp and paper world in our weekly program, including updates from International Paper, Domtar, Smurfit Westrock, Georgia-Pacific, Kruger, Weyerhaeuser Company, Sappi and more. Nips is a weekly show of contemporary information related to the pulp and paper industry worldwide.Available on iTunesListen live at 6 p.m. EDT on Sunday, 2 November 2025, or anytime afterward. 

By Steve Sena, Paperitalo Staff Writer

Autobiography of Jim Thompson

The PM40 Daily Show is a wrap-up of how the PM40, the forest industry/pulp and paper stock index, fared. We highlight the top winners, along with the top decliners.This PM40 update has been provided only as a courtesy to our listeners. Nothing said here is to be construed as financial advice. Always consult with financial professionals before taking action on market data from any source.Available on iTunesglobalpapermoney.com    nipimpressions.com

By Jim Thompson

The PM40 Daily Show is a wrap-up of how the PM40, the forest industry/pulp and paper stock index, fared. We highlight the top winners, along with the top decliners.This PM40 update has been provided only as a courtesy to our listeners. Nothing said here is to be construed as financial advice. Always consult with financial professionals before taking action on market data from any source.Available on iTunesglobalpapermoney.com    nipimpressions.com

Welcome to Wire Side Chat, Pulp & Paper Radio International’s monthly show offering insights into the pulp and paper industry worldwide. In this episode, we talk about current applications for AI.Wire Side Chat is hosted by Helen Roush, executive vice president of Paperitalo Publications, joined by Steve Roush, Vice President and Publisher and Editor, and Jim Thompson, Founder.Available on iTunesglobalpapermoney.com    nipimpressions.com

From industry sources

The PM40 Daily Show is a wrap-up of how the PM40, the forest industry/pulp and paper stock index, fared. We highlight the top winners, along with the top decliners.This PM40 update has been provided only as a courtesy to our listeners. Nothing said here is to be construed as financial advice. Always consult with financial professionals before taking action on market data from any source.Available on iTunesglobalpapermoney.com    nipimpressions.com

By Jim Thompson

The PM40 Daily Show is a wrap-up of how the PM40, the forest industry/pulp and paper stock index, fared. We highlight the top winners, along with the top decliners.This PM40 update has been provided only as a courtesy to our listeners. Nothing said here is to be construed as financial advice. Always consult with financial professionals before taking action on market data from any source.Available on iTunesglobalpapermoney.com    nipimpressions.com

The PM40 Daily Show is a wrap-up of how the PM40, the forest industry/pulp and paper stock index, fared. We highlight the top winners, along with the top decliners.This PM40 update has been provided only as a courtesy to our listeners. Nothing said here is to be construed as financial advice. Always consult with financial professionals before taking action on market data from any source.Available on iTunesglobalpapermoney.com    nipimpressions.com

Get caught up on the latest news from around the pulp and paper world in our weekly program, including updates from International Paper, Domtar, Saica Group, Rayonier, PotlatchDeltic, Sofidel, Kimberly-Clark, Georgia-Pacific, Pixelle Specialty Solutions, Kap Paper, Norske Skog, Metsä, Interfor and more. Nips is a weekly show of contemporary information related to the pulp and paper industry worldwide.Available on iTunesListen live at 6 p.m. EDT on Sunday, 26 October 2025, or anytime afterward. 

As reported by: Metsä Group

Autobiography of Jim Thompson

The PM40 Daily Show is a wrap-up of how the PM40, the forest industry/pulp and paper stock index, fared. We highlight the top winners, along with the top decliners.This PM40 update has been provided only as a courtesy to our listeners. Nothing said here is to be construed as financial advice. Always consult with financial professionals before taking action on market data from any source.Available on iTunesglobalpapermoney.com    nipimpressions.com

By Jim Thompson

The PM40 Daily Show is a wrap-up of how the PM40, the forest industry/pulp and paper stock index, fared. We highlight the top winners, along with the top decliners.This PM40 update has been provided only as a courtesy to our listeners. Nothing said here is to be construed as financial advice. Always consult with financial professionals before taking action on market data from any source.Available on iTunesglobalpapermoney.com    nipimpressions.com

by Kadant Black Clawson

The PM40 Daily Show is a wrap-up of how the PM40, the forest industry/pulp and paper stock index, fared. We highlight the top winners, along with the top decliners.This PM40 update has been provided only as a courtesy to our listeners. Nothing said here is to be construed as financial advice. Always consult with financial professionals before taking action on market data from any source.Available on iTunesglobalpapermoney.com    nipimpressions.com

By Jim Thompson