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62. How To Explain What you do and Attract High Quality Clients

62. How To Explain What you do and Attract High Quality Clients

Public Speaking, Get Promoted, Storytelling, Sales, Marketing, Visibility: Be In Demand · Laurie-Ann Murabito, Corporate Speaking Coach & Visibility Strategist

September 19, 202117m 52s

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Show Notes

Stuck on how to explain what you do without getting that glossed over look?

If you’re wondering where your next client is coming from, don’t understand why everyone and their brother hasn’t hired you yet or you can’t remember the last time you had a sales call, keep reading.


In this episode I’m talking all about how to explain what you do so that your audience understands. Seriously, sometimes you have to say the same thing is a variety of different ways until one of them lands perfectly. I’ll show you how to say the same thing in a variety of different ways so your calendar has sales calls again and your roster is full.


 


Here’s a snippet of what you’ll hear in this episode:


  • Start with the essence of what you do and working your way from that center point

  • An exercise that helps you mind map different ways to explain what you do with finesse, so people understand you

  • Using the quote, “When the student is ready, the teacher will appear.”


Links and resources mentioned in this episode:



 


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