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Show Notes
Jimmy & Tony go off-script on this special snow day edition of the PT Breakfast Club. From Graham Sessions insights to content strategy and the realities of PT business in 2026, this one's a must-listen.
Topics Covered:
- Primary care PT definitions
- Branding breakdowns in physical therapy
- Reflections on Graham Sessions
- How Jimmy is creating 365 podcast episodes in 365 days
- Social media frequency vs reach (Meta data deep dive)
- Why PTs need to take action, not just talk
- The “You’re the Boat” philosophy and its practical implications